大卫奥格威经典语录

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1、大卫奥格威经典语录People人Iadmirepeoplewithgentlemannerswhotreatotherpeopleashumanbeings.Iabhorquarrelsomepeople.Iabhorpeoplewhowagepaper-warfare.ConfessionsofanAdvertisingMan我佩服温文有礼，以诚待人者。我憎恶那些争论不休的人。我痛恨那些打笔战的人。Ifyoualwayshirepeoplewhoaresmallerthanyouare,weshallbecomeacompanyofdwar

2、fs.If,ontheotherhand,youalwayshirepeoplewhoarebiggerthanyouare,weshallbecomeacompanyofgiants.如果你经常雇用比你弱小的人，将来我们就会变成侏儒公司；如果你每次都雇用比你能干的人，日后我们必定成为一家巨人公司。Ifyoueverfindamanwhoisbetterthanyouare-hirehim.Ifnecessary,payhimmorethanyoupayyourself.PrinciplesofManagement当你发掘到一个比你还杰出的人

3、才，立即雇用他。必要时，付给他比自己还高的薪水。Idespisetoadieswhosuckuptotheirbosses;theyaregenerallythesamepeoplewhobullytheirsubordinates.我鄙视对上司谄媚奉承的马屁精；这种人通常也擅于欺凌威协他们的下属。ADVERTISINGPEOPLE广告人Advertisingisabusinessofwords,butadvertisingagenciesareinfestedwithmenandwomenwhocannotwrite.Theyareashe

4、lplessasdeafmutesonthestageoftheMetropolitanOpera.ConfessionsofanAdvertisingMan广告是一个文字的行业，但很多广告代理商却充斥着无法写作的男女。他们就像在大都会歌剧院舞台上的聋哑人，一样的茫然无助。Idon'tbelieveinthisspecialisation.Whosaidthatthere'sonebreedofcatwhichisanaccountexecutive,andthentherearethecreativepeople-andtheyarequi

5、tedifferent?Thishasbeenperpetuatedbybothsidesforyears.It'snonsense.我从来不相信所谓的专科分类。谁说有些人是天生的业务人员，而另一些就该是创意人员—真的有那么不同吗？双方人员长久以来所信奉的分类，其实是毫无意义的。Inmostagencies,accountexecutivesoutnumberthecopywriterstwotoone.Ifyouwereadairyfarmer,wouldyouemploytwiceasmanymilkersasyouhadcows在大部分

6、的广告代理商，业务人员的数目，往往是文案人员的两倍。如果你是个酪农，你所雇用的挤牛奶工人，会比牛只数目多一倍吗？20currencydeposit,weprescribeapassonaregularbasis,qilucardaccountonaregularbasis),certificatebondsandsavingsbonds(electronic);3.notdrawnonabanksavingscertificate,certificatebondsapplyformortgageloans,acceptingonlythele

7、nderCREATIVEPEOPLE创意人Fewofthegreatcreatorshaveblandpersonalities.Theyarecantankerousegotists,thekindofmenwhoareunwelcomeinthemoderncorporation.ConfessionsofanAdvertisingMan伟大的创作家很少具有温和的个性。他们是不易相处的自我主义者，是现代企业中不受欢迎的一群。ACCOUNTEXECUTIVES业务人员MadisonAvenueisfullofmasochistswhounc

8、onsciouslyprovokerejectionbytheirclients.Inowbrilliantmenwhohavelosteveryaccountth