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1、立异头脑修炼冲破头脑管理定势的停滞（Innovation,braintraining,breakthroughthestagnationofmindmanagement）Newtoninventedgravitywhenhefellfromanapple.Hecaughtsightofthekettleboilingonthestoveandwasinspiredbythewatervapor.Thepersonageinsidecourseofstudyexpresses,thehotelin
2、dustryofourcountrystillstaysintheinitialstageofbrandconstructionatpresent,domesticmanagementcompanystillstaysinthestagethatischosenbyowner.ThisisthehotelindustryinChinacompletelybaredthereandthen,butbecausenoonecanmeasure,sononeoftheexpertsscholarsor
3、researchinstitutionscanbesaidclearlythegapbetweeninternationalhotelanddomestichotelbrandinfluencehowmuch.Thekettleofappleandgravitation,coverandsteamengine,intheordinaryviewisappleandorangethings,NewtonandWattarefromthesedifferentthingsinnatureandhad
4、externalobjectivethings,mindeffectandcostlybutalsobasicallyproducesanovel,first,thiskindofachievementformindisthemindofinnovationbehavior.Verticalmarketingexperienceisa1998AmericanstrategyhorizonLLPcompany'stwofoundersBjosephpineIIandJamesHgilmorepro
5、posed.Theirdefinitionofexperientialmarketingis:"fromtheconsumer'ssenses,emotions,thinking,action,andrelatedfiveaspectsofredefined,designmarketingideas."."Theybelievethatconsumerspendingisbothrationalandemotional,consumersbeforeconsumption,consumption
6、andconsumptionexperience,isthekeytostudyconsumerbehaviorandcorporatebrandmanagement.Whyisexperientialmarketingspreadingsoquicklyinourcountry?ThisisrelatedtothetrendofconsumptionexperienceinChina,butnotaccidental.Thereasonsaresummarizedasfollows:1.,th
7、eprogressofmaterialcivilizationandtheimprovementofconsumers'livingstandardsWiththeprogressofmaterialcivilization,people'slivingstandardsandconsumerdemandarealsoescalating.Intheagriculturalsociety,peoplearepursuingthebasicmeetthefoodandclothing;inthei
8、ndustrialsociety,thestandardoflivingismeasuredbythematerialquantityofproducts;inthepostindustrialsociety,peoplearemoreconcernedaboutthequalityoflife,caresatisfactionintheirmentalandspiritual.Experiencecanbesaidtorepresenttheeconomicprovisionofsuchsat
