营销学1-8练习整合

《营销学1-8练习整合》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、营销学第一单元测试练习 1.HenryFordpromisedhiscustomersacarofanycolouraslongasitwasblack.HisphilosophywasproducingtheModelTcarwhichwouldbeaffordabletohiscustomers.Thisisanexampleofthemarketingconcept.A:TrueB:False2.Themainelementsofmarketingareadvertisingandsell

2、ing.A:TrueB:False3.Themostbasicconceptunderlyingmarketingisthatof__________.A:NeedsB:ProductsC:CustomersatisfactionD:Wants4.Wantscanbecomedemandsiftheyarebackedby__________A:BuyingpowerB:ProductsC:CustomersatisfactionD:Needs5.Atelevisionadvertisement

3、showsseveralteenagerssearchingthroughtherefrigeratorforsomethingtoquenchtheirthirst.Therefrigeratorofferstheyoungstersmanyalternatives-softdrinks,fruitdrinks,sportdrinksandbottlesofSunnyDelightdrink.Thead,whichshowstheteenshappilyselectingSunnyDeligh

4、toveralltheotherproductofferings,appealstotheconsumers'__________forliquidandattemptstoshapeconsumers'__________fortheadvertisedproduct.A:wants;needsB:wants;preferencesC:preferences;needsD:needs;wants6.Whatis'marketingmyopia'?A:Ashort-rangeviewthatfo

5、cusesoncurrentwantsandlosessightofunderlyingcustomerneedsB:TotalQualityControlC:Value,satisfaction,andqualityD:Product,price,promotion,anddistribution7.Whyistheconceptofexchangecentraltoanappropriatedefinitionofmarketing?A:Transactionsrequiretheexcha

6、ngeofmoney.B:Exchangeallowsasocietytoproducemuchmorethanitwouldwithanyothersystem.C:Exchangeistheonlywaytogetthings.D:Exchangeisnotcentraltoadefinitionofmarketing.8.Ina2001agreementwithSouthAfricanfruitgrowerscooperative,UPShascontractedtotransportit

7、sproducetosupermarketsinGreatBritain.Thisdirectlyrelatestothe__________elementofthemarketingmix.A:PromotionB:ProductsC:PriceD:Place营销学第二单元测试练习1.“Buildabettermousetrapandtheworldwillbeatapathtoyourdoor”reflectsthe_____.A.productionconceptB.marketingco

8、nceptC.sellingconceptD.productconceptE.targetmarketing2.The_____startswiththefactory,focusingonthecompany’sexistingproducts;itcallsforheavysellingandpromotiontoobtainprofitablesales.A.marketingconceptB.productionconceptC.productconceptD.sellingconcep