口碑营销实战应用的种策略( strategies for the practical application of word of mouth marketing)

口碑营销实战应用的种策略( strategies for the practical application of word of mouth marketing)

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时间:2018-07-30

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1、口碑营销实战应用的5种策略(5strategiesforthepracticalapplicationofwordofmouthmarketing)Word-of-mouthmarketingisoneofthemostancientwayofmarketing,itshouldbetracedbacktothebeginningofhumanhistoryofcommodityexchange.Intheabsenceofadvertisingmediaera,spokencommunicationpeople

2、behoovehasbecomethebestchoiceistheonlywayofcommunication.Buttheeraofword-of-mouthmarketingnaturally,noplanningandcannotbecontrolled.Today,whenwearefacedwithoverwhelmingadvertisingandcommunicationcostsoftheprecisionmarketing,relationshipmarketingandone-to-onem

3、arketing,wetrytoputthewordofmouthmarketingandmodernmarketingmethodscombinedtoinjectfreshbloodintotheword-of-mouthmarketingintheoperation,controlandplan,makeitrenewedcharm.Marketingdefinitionofword-of-mouthmarketingis:reputationbyproducersandconsumersoutsideth

4、eindividual,byexpressorimpliedway,notthroughthethirdpartyprocessing,transmissionofproducts,brands,manufacturersandsellersofaparticularoracategory,andcanmakepeoplethinkofanyorganizationorindividualinformationoftheobjectthus,causingtheaudiencetoobtaininformatio

5、n,changetheattitude,andevenaffectatwo-wayinteractivecommunicationbehaviorofbuyingbehavior,suchasthewaytoword-of-mouthmarketing,calledword-of-mouthmarketing.Asetofsurveydatashowthattheinvestigationofword-of-mouthisafrequentlyusedbyconsumersandwonthetrustofcons

6、umersofinformationchannels.Forexample,thereare59%computerusersorintendtobuycomputerconsumerswillgetproductinformationfromfriends,classmates,and40.4%ofpeoplebelievefriends;inthepurchaseprocessofairconditioning,healthcareproducts,shampoo,housingandotherproducts

7、,respectively53%,49%,35%and32%ofconsumersthroughfriends.Therelevantproductinformation;therewere35%,28%,15%and18%ofconsumersbelievethatthefriend'sintroduction.Thesurveyalsoshowedthat:7000ofconsumersfromalloverEuropein60%admittedthattheyhadtriedtobuynewbrandsan

8、dproductssuchasairconditioning,healthcareproducts,shampoo,housingandsoonfamilyandfriends;aslongastheproductisgood,80%ofthecustomersarewillingtorecommendtoafriend;Herewehavetoexplorethespe

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