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1、MarketingStrategiesWhatcanyoudotohelpyoursmallbusinessthriveinLeavenworth,WA?byRustyGibbsWhatisamarketingstrategy?Marketingstrategyisaprocessthatcanallowabusinesstoconcentrateitsresourcesonthegreatestopportunitiestoincreasesalesandachieveasustainablecompetitiveadvantage.Ifyouwantrepeat
2、businessthenamarketingstrategyshouldbecenteredaroundthekeyconceptthatcustomersatisfactionisthemaingoal.Amarketingstrategycombinesproductdevelopment,promotion,distribution,pricing,andrelationshipmanagement.Thevariousstrandsofthestrategymightinclude:advertising,storefrontappeal,nicheserv
3、ice,webmarketing,andpublicrelations.What’sinthisdocument?Ihavecompiledarangeofusefulinformationaboutspecificthingsthatyoucandotoasapartofyourmarketingstrategy.Theideascoveredinclude:Location-location-location,powerfulbranding,effectivesignage,storefrontappeal,knowyourtargetaudience,pen
4、etrateawareness,writeright,webpresence,partnerwithotherbusinesses,word-of-mouth,andgiveaways.NotallofthisinformationisgoingtobeapplicabletoyourbusinessbutIamconfidentthatyouwillfindvalueinthisdocumentandifyoutakeactionyouwillseeresults!Mostsmallbusinessesremainstagnantorfailbecauseofon
5、ereason.Theindividual(s)thatstartedthebusinessspendshisorhertimeandenergyworkinginthebusinessratherthanonthebusiness.Inotherwords,youhaveaskill,talent,orpassiontoofferaserviceoraproductandyoudoitwellbutyoudon’tspendthetimeormoneytolookatthebigpictureandpromoteyourbusiness.Theaimofthisd
6、ocumentistoencourageyoutoworkonyourbusinessbysuggestingpracticalmarketingstrategiesandbygivingyouinformationandweblinksrelatedtothosestrategiesthatmakeiteasytotakeaction.Firstthingsfirst!Beforespendingunnecessaryresourcesonmarketingyoufirstneedtohaveaqualityproductorofferaqualityservic
7、eforacompetitiveprice!Youhavethat?Good,readon.Location,Location,Location!Everyoneknowsthatagoodstorefrontintownwillgeneratemorebusinessthanoneinabackalley;youshouldseriouslyconsideryourlocation.Havingaphysicallocationwithlotsoftrafficisimportantalthoughitisevenmoreimportanttodrawthos
