Marketing-Strategies

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1、StrategicManagementConcepts&CasesStrategiesinActionImranS.MalikComprehensiveStrategicManagementModelExternalAuditGenerate,ImplementStrategiesImplementMeasure&Evaluate,Strategies:Strategies:EvaluateInSelectMarketing,MgmtIssuesPerformanceVisionActionStrategiesFin/Acct,&R&D,CISMissionSt

2、atementsInternalAuditImranS.Malik“Planning.Doingthingstodaytomakeusbettertomorrow.Becausethefuturebelongstothosewhomaketheharddecisionstoday.”—EatonCorporation—ImranS.Malik“Ifyoudon’tinvestforthelongterm,thereisnoshortterm.”—GeorgeDavid—ImranS.Malik“Innovateorevaporate.Particularlyin

3、technology-drivenbusinesses,nothingquiterecedeslikesuccess.”—BillSaporito—ImranS.MalikCompaniesembracestrategicplanning.•QuestforhigherrevenuesandprofitsImranS.MalikLoLongng--TTerermmOObbjectjectiiveves:s:•ResultsexpectedfrompursuingcertainstrategiesTmeframe—2to5yearsImranS.MalikNat

4、NatuureofreofLoLonng-g-TTermermOObbjejeccttiivevessQuantitativeMeasurableRealisticUnderstandableChallengingHierarchicalObtainableCongruentamongorganizationalunitsImranS.MalikNaNattuurereooffLoLongng--TTermermOObbjejeccttiivevess(Co(Conntt’’d)d)Objectivesareassociatedwithatime

5、lineandstatedinterms:•Growthinassets•Growthinsales•Profitability•Marketshare•Diversification•Integration•EPS•SocialresponsibilityImranS.MalikNNatatureoureofLfLoong-ng-TTerermmObjObjececttiviveses(Co(Cont’nt’dd))Objectivesarethebasisfor:•Designingjobs•Organizingactivities•Providingdir

6、ection•Organizationalsynergy•StandardsforevaluationImranS.MalikNaturNatureeoofLonfLongg--TeTerrmmOObbjectijectivves(Cones(Contt’’dd))Strategistsshouldavoid:•Managingbyextrapolation“Ifitain’tbroke,don’tfixit.”ImranS.MalikNaturNatureeoofLonfLongg--TeTerrmmOObbjectijectivves(Cones(Cont

7、t’’dd))Strategistsshouldavoid:•Managingbycrisis:Reactivevs.proactiveImranS.MalikNaturNatureeoofLonfLongg--TeTerrmmOObbjectijectivves(Cones(Contt’’dd))Strategistsshouldavoid:•Managingbysubjectives:MysteryapproachtodecisionmakingSubordinatesarelefttofigureoutwhatishappeningandwhyImr

8、anS.MalikNaN