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1、营销工程应用导向的营销决策方法（Marketingengineeringapplicationorientedmarketingdecisionmakingmethod）Abstract:theprocessofenterprisemarketingdecision,howtorealizethemarketingtheorytothemarketingpractice,hasbecomethefocusofattention,policymakersatthesametime,itisalsoanimportantfactoraffectingt
2、heeffectivenessofthemarketingdecision.Providesascientificdecision-makingmethodfordecisionmakersmarketingengineering.Thispapermainlyintroducestheessenceandcoreofthemarketingproject,includingthebasictheoryofmarketing,marketingmodelandmarketingengineeringsoftwareplatform.Keywords
3、:applicationorientedmarketingdecisionmarketingprojectDomesticenterprisesmarketingoperationproblemsandreasonsAfter1990s,thestateclearlytheenterprisetothemarket,marketingstartedtowardsacomprehensiveapplicationstageinchina.Afterseveraldecades,marketingtheoryisacceptedbymoreandmor
4、eenterprisesinourcountry,thevastmajorityofenterpriseshavegraduallyacceptedPhilip?Kotler'smarketingmanagementideas,buttherearestillmanydefectsinthebusiness,forexample,manypolicymakershaveadvancedmarketingconceptandsystemoftheoreticalknowledge,buttherealsuccessofenterprisemarket
5、ingverylittle;thedecisionismoreleadership"experience"decision,decisionresultsoftendivorcedfromtheactualsituationofthemarket.Theemergenceofthesephenomena,thatisarealproblem,"marketingtheoryisnotequaltothemarketingpractice,namelybetweenmarketingtheoryandmarketingpractice,thereis
6、acertaindistance,ifgobadfrom"theory"to"practice"thisstep,donottransformtheorytopractice,evenwithmarketingthetheoryofknowledge,itwillnotgetgoodperformance.Therefore,howtorealizethemarketingtheorytothemarketingpracticeleaphasbecomeahottopicinbusinessandacademiccircles.Atpresent,
7、mostdomesticenterprisesarestillinthestageofmarketingdecisionbyexperience",mainlyformarketingdecisionthinkingmethod,thequalitativeanalysisoftheproblemofdecisionmaking.Asaresult,inthesamemarketinformation,differentdecisionmakersbasedontheirexperienceandintuitionthatdifferentdeci
8、sionresults,makingmarketingdecisionsbecomeakindofarttoagreate
