资源描述:
《globalization strategy of asian enterprises(亚洲企业全球化战略)》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、GlobalizationstrategyofAsianenterprises(亚洲企业全球化战略)ThisreporterWangShuEachcountryhasitsdifferentadvantages,andtheAsiancountriesmustfocusonsomeoftheirownvaluesandstrengths,ratherthangiveupwhentheyspeakoverseas.A"worldisflat"let"globalization"thistermagainwarmingup,andinthiswave
2、ofglobalization,themoststrikingisundoubtedlyfromAsia'semergingnewtransnationalenterprise.Infact,asearlyas2003,GoldmanSachseconomistshavecreatedtheconceptof"BRIC"(Brazil,Russia,India,BrazilRussiaIndiaandChinaChinese,theEnglishfirstletterBRICs,theBRICs),andthattheriseoftheBRICs
3、willbetheeconomictrendofthehumanmostofthetwenty-firstCenturyeffect.Inthisconcept,thereare3countriesinAsia,Asia'srisingpowersarefullyconfirmedinthesecountriestheaccelerationofglobalizationofenterprises,theyareenteringtheinternationalmarketgradually,buthasnotreachedacertainscal
4、e,theinterpretationofmixedblood,tearsparalleljourney.Consolidatethelocalmarketfirst"Theremustbegoodmotivationtoglobalize.".Ifglobalizationisonlyforglobalization,itwouldbeverydangerousiftheresultofglobalizationistogiveupyourlocalmarketprematurely."HongkongGiordanoInternational
5、LtdchairmanoftheboardofdirectorsandchiefexecutiveofficerLiuGuoquanstressed,especiallyforretailenterprises,itisverypopularcultureandthelocalizationoftheimpactoftheindustry,iftheretailcompaniesexpecttheworldtoopenupthemarket,butthemotives,islikelytolosealotoftimeandcapital,butm
6、adenoprogress.Therefore,inthebeginningofglobalization,itisveryimportanttomaintainasuccessfullocalbrand."Theretailcompaniesnotonlytogrow,notonlytocarryoutoverseasmarket,itismoreimportanttoprotecttheirdomesticmarket,inthedomesticmarketmusthaveacertaindegreeofstability,resistanc
7、etotheBrandCompanyintheworldoccupyyourmarket."WTOwillentertheworldtradebarriersandbarriers,allcompetitorsinothercountrieswillcompetetogetherwithlocalenterprises,iflocalenterpriseslackastrongdomesticmarket,orthereisnowaytoestablishtheirownadvantageorskillsquicklyinashortperiod
8、oftime,defensiveabilityislow,itisstillinthemarket.Isveryfragile."Asa