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1、2004年度中国直销企业最字榜（Top2004Chinesedirectsellingenterprises）Editor'snote:Eachyearspentsimilaryear,differentpeople."Backin2004,therearealotofthingstomakeournostalgiaandreflection.Thus,wesumupthemostvaluableeventsoftheyearandourheaviestthoughts.Fromthisarticle,youcanunderstandwhichdirects
2、ellingenterprisesaremostwelcomedbythegovernment,whichdirectmarketingcompaniesmostlow-key,whichdirectmarketingcompaniesmostworthlookingforwardto,whichdirectsellingenterprisesin2004themostturmoil......2004China'sdirectsellingenterprises"most"wordlistText/reporterDaiYing2004,themostpo
3、pulardirectsellingcompanyThelistofcandidates,suchas:Amway,tiens,AmwayThereasonfortheaward:thepositionofthedistributorsandconsumersisgreatlyoscillatingcomparedwiththatoflastyear.Theoscillationcomesmainlyfromfrequentmediareports,exposureandaccusationsfromAmway'slargedistributorsandac
4、hangeingovernmentattitudes.Andthedominantlinethattouchesthegovernment,themediaanddistributorsshouldbeAmway'spublicity!Themainfactors:theriseinpopularityofhigh-riseandvisitedChinafrequentlyincreasinginvestmentinChinabudget,somanyloyalAmwaydistributorsandconsumerswhoseehope,inspired,
5、atthesametime,alotofattentiontodirectnewattraction.Industryrumors,in2004,Amway'sturnoverinChinawillreach16billionyuan.Themainreasonforthefallinpopularity:sinceenteringChina,Amwayhasbeenpressuringthegovernmentandevensuppressingmediainsomeways.Aslongasgoodtractiondirectlegislationdir
6、ection,itcanstillsittightinthedomesticdirectsellingindustrybigbossposition.However,withthetransferofgovernmentkeysupportobject,in-depthinvestigationtothemedia,"Chinaeconomictimes","marketreport","Chinesemanagementcommunicationnetwork","blogChinese"mediafrequentlypublishedaAmwayCorp
7、ofnegativenews.Therefore,manynetizensto"economiccult","Chineselargestpyramid"andothertitleshaveappliedinAmway'shead.PlusAmwayinthedomesticproductquotationthanAmwayoverseassimilarproductsofferseveraltimeshigher,moreintheeyesofconsumersinthepopularityofasharpdecline.Inaddition,morean
8、dmorepowerfulDirectSelling
