和膳房餐饮连锁有限责任公司商业计划

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1、和膳房餐饮连锁有限责任公司商业计划目录第一章项目概述...........................................11.1项目背景...............................................11.2公司简介...............................................21.3产品与服务.............................................21.4公司发展战略...........................................31

2、.5公司管理...............................................41.6财务分析...............................................4第二章公司介绍...........................................52.1公司简介...............................................52.2公司商标...............................................62.3公司文化...........

3、....................................62.4创业环境...............................................7第三章产品与服务.........................................103.1理论依据..............................................103.2产品..................................................143.3服务............................

4、......................1743.4产品&服务社会效益.....................................183.5标准化与产品研发......................................19第四章市场分析..........................................214.1餐饮行业分析..........................................214.2市场需求分析..........................................244.3消

5、费者分析............................................254.4市场定位..............................................274.5SWOT分析..............................................29第五章公司战略..........................................375.1公司战略概述..........................................375.2公司发展战略.............

6、.............................375.3进入市场战略..........................................385.4品牌战略..............................................415.5进入障碍分析..........................................42第六章市场营销..........................................446.1产品与服务策略...................................

7、.....446.2价格策略..............................................456.3分销策略..............................................486.4促销策略..............................................48第七章项目建设..........................................527.1餐厅选址..........................................