鑫拓发展银行ci策划书

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1、鑫拓发展银行CI设计手册目录前言银行简介··················································01董事长致辞················································02CI导入背景················································03CI导入目的················································04鑫拓发展银行理念识别系统鑫拓发展银行MI导航(一)理念识别系统总则··················

2、····················07(二)鑫拓发展银行的定位····································07(三)鑫拓核心价值观········································07(四)鑫拓精神··············································08(五)鑫拓宗旨······················公司地址：中国 —江西—南昌联系电话：0791—3899999公司网址：WWW.XINTUO.COM鑫拓发展银行CI设计手册····················

3、····08(六)鑫拓目标··············································09（七)鑫拓经营理念··········································10(八)鑫拓管理理念··········································11(九)鑫拓服务理念··········································12(十)鑫拓社会理念··········································12（十一)鑫拓企业口号·······

4、·································13鑫拓发展银行行为识别系统外部识别系统(一)目标市场营销战略一、市场细分···············································15二、竞争者分析·············································17三、宏观环境分析···········································20公司地址：中国 —江西—南昌联系电话：0791—3899999公司网址：WWW.XINTUO.COM鑫拓发展银行CI设计手册一、

5、目标市场选择···········································21(二)产品、服务及其组合策略一、金融商品服务···········································21二、金融服务···············································21三、金融辅助服务···········································22(三)价格策略一、市场渗透价格策略·······································22二、注重“非

6、价格”竞争·····································22(四)渠道策略·············································22(五)促销策略一、促销总述················································23二、鑫拓发展银行的具体促销措施······························公司地址：中国 —江西—南昌联系电话：0791—3899999公司网址：WWW.XINTUO.COM鑫拓发展银行CI设计手册24内部识别系统(一)建立健全的组织管理机制

7、一、鑫拓发展银行的业务范围··································27二、业务组织与管理··········································27三、风险控制················································29四、鑫拓发展银行组织架构图··································34五、主要部门职能············································3