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ID:12605048
大小:125.50 KB
页数:38页
时间:2018-07-18
《本科毕业设计---目的论视角下英语商标的翻译.doc》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、毕业设计(论文)说明书TheTranslationofEnglishBrandNameonthePerspectiveofSkopostheorie目的论视角下英语商标的翻译TheTranslationofEnglishBrandNameonthePerspectiveofSkopostheorieDaiWeiUndertheSupervisionofZhangRuisiSubmittedinPartialFulfillmentoftheRequirementsfortheDegreeofBachelorofArtsSchoolofInternationalStudiesHunanIns
2、tituteofTechnologyJune2015ContentsAbstract1Introduction2Chapter1IntroductiontotheSkopostheorie31.1TheDevelopmentProcessofSkopostheorie31.2RulesofSkopostheorie5Chapter2TranslationofEnglishBrandNames82.1FeaturesofEnglishBrandNames82.2TheNecessityofEnglishBrandNameTranslation92.2.1PromoteEconomicand
3、SocialDevelopment102.2.2StrengthenCulturalCommunication122.2.3EnhanceInternationalCompetitiveness13Chapter3TheMethodsandPrinciplesofEnglishBrandNameTranslation143.1ThePrinciplesofEnglishBrandNameTranslation153.1.1ThePrincipleof“DoastheRomansdo”163.1.2ThePrincipleofAssociation173.1.3ThePrincipleof
4、Concision183.2TheMethodsofEnglishBrandNameTranslation193.2.1LiteralTranslation203.2.2FreeTranslation213.2.3Transliteration223.2.4ZeroTranslation23Chapter4SomeTypicalIssuesShouldBeNoticedintheProcessofEnglishBrandNameTranslation24344.1PayAttentiontotheDiversityofCultureinDifferentCountriesorRegion
5、s254.2EnhancetheAestheticTaste264.3HighlighttheProductFeature27Conclusion28Bibliography29Acknowledgements3034TheTranslationofEnglishBrandNameonthePerspectiveofSkopostheorieDaiWeiAbstract:Brandisaspeciallanguagesymbol;alsoitisafavorableinstrumentwhenenterprisesparticipateininternationalcompetition
6、s.Asuccessfulpropagandaofbrandforenterpriseshasinestimableeffectsonmarchingintotheinternationalmarketandachievingsalestargets.OntheperspectiveofSkopostheoriewhichisoneofthecoretheoriesofGermanfunctionalism,combiningparticulartranslationsofEnglishbrandnameswhichusedforprobingintotheprinciplesandme
7、thodsofthetranslationofEnglishbrandnames,thisarticleindicatesthepracticalsignificantandsomethingshouldbenoticedinthestudyofthetranslationofEnglishbrandnames.Keywords:brand;Skopostheorie;translation;principleandmethod摘要
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