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1、渠道下沉,对县域市场的开发与管理（Channelsinkinganddevelopmentandmanagementofcountymarket）Bigmanufacturershavebeenbleedinginbigcities,andthelevelofcompetitionhasbeenalmostsuicidal,andsuicidalbehaviorhasoftenoccurred.SanluandMengniu,Guangming,Yilihaveevenlosttheirlives;unifiedandWahaha,Kangshifubat
2、tlepositionsarelost;Coca-Cola,hundredColaisalsobitter,bitterandbitter.Firsttierandsecondtiermarketinmajorsupermarketsdominatethechannelbusiness,withthemanufacturersinthegamealsonearlydeadbeat.Thecostofhundredsofeyesight,hundredsofdaysbackforreality,competitiverivalsfromthesituatio
3、n,forcingeveryonelookingfornewgrowthpoint.Atthesametime,thecity'shighstaffcostsandhighfrequencychangesinpersonnel,butalsoallowsmanufacturerstonoalternative,sothatsmallmanufacturersdonotknowwhattodo.Tosumup,weshouldbeabletorealizethatthechannelmustsink,andthecountymarketwillbeourne
4、wimportantworkdirection.CharacteristicsofcountymarketInfact,thereisnobigcitymarketsteep,countymarketisextremelyimportant,theregionalimbalance,Chinadevelopment,ruralconsumptionhabitsandtheabilityforthedevelopmentofthecountymarketandprovidearealisticbasis.Providetheexternalcondition
5、softhepreferentialagriculturalpoliciesofthecentraldevelopmentofthelandmarketinthecountry,thetrafficenvironmentchange,migrantpeopleandfromthedevelopmentofcountyeconomicdevelopmentandthemarkethasinjectednewvitality.Thecountycovers93%ofthecountry'slandareaand73%ofitspopulation.Diguan
6、grenchou,sloweconomicdevelopmentinbigcity,theconceptofconsumptionweakincomelevelislowerthaninabigcity,bigcity,productqualityrequirementsarelowerthanthebigcity,paymoreattentiontothepriceandbenefits.Generallyspeaking,thespecificcharacteristicsofthecountymarketareasfollows:First,thec
7、ooperationbetweenthedealersinthecountymarketandtheretailstoresisrelativelyfirmandharmonious.Duetotherelativelystableretailandwholesalebusinesshouseholdsofalimitednumberofdealersmustrelyontheirproductstothemarket,andviceversa,duetotrafficproblemsanditslimitsonthesizeoftheretailoutl
8、etsmustalsocooperatewithdistribut
