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1、本科毕业论文论修辞在英语广告中的应用学生姓名:学生学号:200310206042院(系):外国语学院年级专业:2003级英语本科2班_指导教师:二〇〇七年五月OntheUseofRhetoricinEnglishAdvertisementQingYanlingUndertheSupervisionofLiaoHongSchoolofForeignLanguagesandCulturesPanzhihuaUniversityMay2007攀枝花学院本科毕业论文ContentsContentsAbstractIKeyWordsI摘要II
2、关键词IIIntroduction1I.Advertisement2A.TheDefinitionofAdvertisement2B.TheFunctionofAdvertisement2II.Rhetoric3A.TheDefinitionofRhetoric3B.TheFunctionofRhetoric3III.AnAnalysisofRhetoricinEnglishAdvertisement4A.Simile4B.Metaphor5C.Pun6D.Personification8E.Parallelism10F.Rhyme
3、10Conclusion14Acknowledgements15Bibliography16攀枝花学院本科毕业论文AbstractAbstractAdvertisementisapopularculturalphenomenoninpeople’sdailylife.Itnotonlyprovidestheinformationaboutproductsandstimulatesthepurchasingpower,butalsoenrichespeople’sideologicallife.Rhetoricisonekindofi
4、mportantexpressivedeviceinlanguage.Itreferstointerpretingabstractandcomplexideasorprocessesthroughsimpleandconcretemethods.Sincerhetoricisfullofimagination,itcanpromotethetransmissionandcommunicationofemotionsandideas.Rhetoricexistsinwritingswithvariousstyles,especiall
5、y,inadvertisements.RhetoricplaysaveryimportantroleinEnglishadvertisement,actingasakeyelementforthesuccessofanadvertisement.Thethesis,basedontherespectivestudiesofthedefinitionofadvertisementandrhetoric,makesacarefulanalysisoftheuseofmainrhetoricaldevicesinEnglishadvert
6、isement,includingsimile,metaphor,pun,personification,parallelismandrhyme,targetingatpromotingthefurtherdevelopmentofadvertisement.KeyWordsEnglishadvertisements;rhetoric;functionII攀枝花学院本科毕业论文摘要摘 要广告是人们日常生活中最常见的一种文化现象,不仅提供产品信息,刺激购买力,而且丰富人们的精神生活。修辞是一种重要的语言表达手段,是用简单具体且充满想象
7、的方法将抽象复杂的思想或进程阐释出来,能够促进情感的传递和思想的表达。修辞存在于各种文体之中,尤其在英语广告中起着极为重要的作用,是影响英语广告成败的关键。论文从分析广告及修辞的定义和功能出发,认真研究了主要修辞手段在英语广告中的作用,包括明喻、暗喻、双关、拟人、平行和押韵等修辞手段,旨在推进广告的进一步发展和提高。关键词英语广告;修辞;功能II攀枝花学院本科毕业论文IntroductionIntroductionNowadays,concerningwithadvertisement,differentpeoplehavediff
8、erentopinions.Formostofthepeople,thedistinctfeatureofadvertisementisthatadvertisementisacombinationofcontentandstyle.