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1、汽车学院市场行销专业课程设计作业课程设计题目:长安马自达汽车4S店项目可行性分析课程设计作者:冯文超刘海林指导教师:刘晓波课程设计时间:2010年12月6日-2010年12月20日solicitedopinionsandsuggestionsArticle265,including:fourproblemsto171.Deepeningspecialregulation,StatelineStatemodified,sidechecksidemodified,totalsolutionhighlightproblem19a;torectificationspiritcarr
2、iedoutpartypoliticallife,in-depthcarriedouthearttalk,seriouscarriedoutcriticismandself-critical;putbuiltchapterStatebusinessthroughoutactivitiesalways,fullcleanupandestablishedperfectainvolved"fourwind"aspectsofsystemprovides,new12items,amendmentperfect15items,abolition3items.Througheducat
3、ionalpractices,"fourwinds"problemsignificantlycurb,partymembersandcadres'apparentchangeofconsciousnessandabilityofservingthemassesincreasedsignificantly.(C)topromotethesustainedandhealthydevelopmentofeconomyandsociety.Adheretothe"party-ledtownship,prosperingTownship,eco-village,projectspro
4、motingTownshipandindustrialTownship,industry-richTownship,harmonyTownship,stabilizationcontrol"developmentstrategy,takeeconomicconstructionastheCenter,strengthenleadershipovertheeconomicworkinearnest,closelyaroundthetargetdeterminedearlierthisyeartodealwithandtrytoresolvethevariousadversef
5、actors,paycloseattentiontothework.Effortstopromotingtheconstructionofmajorprojects.Totransportation,waterconservancy,urbaninfrastructureconstruction,focusingonimplementationofanumberofindustrialstructureadjustmentandoptimizationandupgradingofkeyprojectsforleadingroles;CompletedhasXXvillage
6、passvillageHighway,andtownshiplocationlightsbrightof,andXXmeters"beautifulvillage",andtownshippublicrentalandXianghospitalspublicrental,and270setsruralhousingroom53摘要随着中国汽车产业的蓬勃发展,作为汽车经销商,投资汽车4S店,成为许多业内人士和跨行业投资的热点。汽车4S店投资是一个投资大,回报相对稳定的行业,致使许多投资人忽略了项目的前期论证,而为将来的经营埋下隐患。因此有必要加强和规范新建4S店项目的可行性研
7、究,采取科学的投资决策方法,降低企业投资行为的风险。本论文结合了可行性研究报告和项目论证的方法,结合实地调研的经验,通过对项目的背景分析,并根据LY公司的实际情况,提出了发展战略,并通过对品牌长安马自达的介绍,明确了项目存在的必要性。接着,分析了全国及西安经济大环境,详细介绍了全国和西安汽车市场的走势,明确了汽车行业发展的良好势态。在此基础上,本文预测了长安马自达品牌的市场前景,和本项目未来的市场容量,接下来本文又根据项目的市场容量和发达地区的先进经验,确立了投资规模,并进行了投资分析,财务评价和风险分析。依据本文