防止品牌老化使品牌保持年轻、灼热的青春的五个最好策略[外文翻译]

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1、毕业论文（设计）外文翻译一、外文原文Preventfromthebrandagingthefivegreateststrategiesthatkeepalivethefervorofyouth原文：[abstract]Therearealargenumberofbrandsingrowthandexpansion,certainlymanybrandsaginganddieouteveryday;Somebrandsexperiencedseveralhundredyearsstillvibrant,somelikeameteo

2、rflashacrossandquicklyfell.However,howthebrandisaging,andhowtopreventthebrandaging?Since2004,thenewsthatconcerningabusinessenterpriseof changesmarktoturnangryfacecontinuecontinuously:The  astuteareareplaceto"HC360"from"SINOBNET";Thenewsloganofthesquarepositivegroup"w

3、orldatchange,innovationconstant"appearsseeadvertise.Andatmoreearlyprevious,Coca-Cola,snowgreenjade,Britishtelecommunicationcompany,McDonald's,associationofthoughtetc.theabusinessenterprisealsowasinusethenewimageinsuccession.Whyabrandof wanttoreplacetocostthehugesumdi

4、sseminationalreadyalongtimeofmarking?Investigateitsreason,istowanttopasstoreplacethemarking,withtherenewalbrandimage,followclosebehindthecurrentoftime,alwaysbrandyouth .Whyintheourcountry,numerousbrandsallbelikethemeteorsortbrief,does"well-knownbrand"iseachtogetcoque

5、ttish23yearses?Didnotcarryonthebrandrenewal,causethebrandagingisthesourceoftheproblem.Thebrandonlyfollowsclosebehindtherhythmoftheages,thencankeepalivethefervorofyouth.So,howthebrandisagingandhowtopreventfromthebrandaging?Brandagingoccursinerosionstageofthebrand’sequ

6、ityvalues.ItexperiencedbrandpromotionAndgrowthstage.AlsoenjoyedthehugeprofitsbyBrandmature.Butit’slostwhenmaintain,innovationundeserved.Themostoutstandingbrandagingrepresentsishighwell-knownvisibilityandlowapproval,namelywhenthisbrandismetionedthateverybodyknows,Butt

7、heyforgetitorrememberitbutdonotwangttobuywhenthey’reshopping.Theimmediateharmtobusinessenterprisesbybrandagingisthatnotonlythebrandownersdonotlookformuchmorenewcustomers,butalsotheylostpartofoldcustomers.Andthedeeperdangerwhenbrandisagingis:flaggingonceformed,itishar

8、dtoreverse.Changeingofconsumerimpressionwillfacetheobstacleofhighvisibility,andalmostnobadywillbetakingtimetohaveafurtherunderstand