防止品牌老化使品牌保持年轻、灼热的青春的五个最好策略[外文翻译]

《防止品牌老化使品牌保持年轻、灼热的青春的五个最好策略[外文翻译]》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、毕业论文（设计）外文翻译一、外文原文Preventfromthebrandagingthefivegreateststrategiesthatkeepalivethefervorofyouth原文：[abstract]Therearealargenumberofbrandsingrowthandexpansion,certainlymanybrandsaginganddieouteveryday;Somebrandsexperiencedseveralhundredyearsstillvibrant,so

2、melikeameteorflashacrossandquicklyfell.However,howthebrandisaging,andhowtopreventthebrandaging?Since2004,thenewsthatconcerningabusinessenterpriseof changesmarktoturnangryfacecontinuecontinuously:The  astuteareareplaceto"HC360"from"SINOBNET";Thenewsloganof

3、thesquarepositivegroup"worldatchange,innovationconstant"appearsseeadvertise.Andatmoreearlyprevious,Coca-Cola,snowgreenjade,Britishtelecommunicationcompany,McDonald's,associationofthoughtetc.theabusinessenterprisealsowasinusethenewimageinsuccession.Whyabra

4、ndof wanttoreplacetocostthehugesumdisseminationalreadyalongtimeofmarking?Investigateitsreason,istowanttopasstoreplacethemarking,withtherenewalbrandimage,followclosebehindthecurrentoftime,alwaysbrandyouth .Whyintheourcountry,numerousbrandsallbelikethemeteo

5、rsortbrief,does"well-knownbrand"iseachtogetcoquettish23yearses?Didnotcarryonthebrandrenewal,causethebrandagingisthesourceoftheproblem.Thebrandonlyfollowsclosebehindtherhythmoftheages,thencankeepalivethefervorofyouth.So,howthebrandisagingandhowtopreventfro

6、mthebrandaging?Brandagingoccursinerosionstageofthebrand’sequityvalues.ItexperiencedbrandpromotionAndgrowthstage.AlsoenjoyedthehugeprofitsbyBrandmature.Butit’slostwhenmaintain,innovationundeserved.Themostoutstandingbrandagingrepresentsishighwell-knownvisib

7、ilityandlowapproval,namelywhenthisbrandismetionedthateverybodyknows,Buttheyforgetitorrememberitbutdonotwangttobuywhenthey’reshopping.Theimmediateharmtobusinessenterprisesbybrandagingisthatnotonlythebrandownersdonotlookformuchmorenewcustomers,butalsotheylo

8、stpartofoldcustomers.Andthedeeperdangerwhenbrandisagingis:flaggingonceformed,itishardtoreverse.Changeingofconsumerimpressionwillfacetheobstacleofhighvisibility,andalmostnobadywillbetakingtimetohaveafurtherunderstand