中国文化走出去的三个策略【外文翻译】

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1、本科毕业论文外文翻译外文题目：StrategiesforChineseCultureOutgoing出处：[J];Internationaltradeissues;2007-07作者：ZhangYu原文：StrategiesforChineseCultureOutgoingWiththetrendofeconomicglobalization,culturaleconomyasafresheconomicformisplayinganincreasinglyimportantroleintheworld

2、economicarena.Asakeycomponentofinternationaltrade,culturalbusinesshasbecomeakeysectorwithstrongcompetition.AstheAmericanscholarWolfsaid,“Culture,Entertainment—insteadofthosemorerealisticcarmaking,steelindustryorfinancialservices—arequicklybecomingthenewd

3、rivingwheelofglobaleconomicdevelopment.” China’stradeislistedamongtheworld’stopthreeanditsculturaltradehasgreatlyincreased.However,itsincreaseincultureexportsislaggingbehindthetradecategoryofothercountries.TheexportationofChineseculturalproductsisstillve

4、ryweak,whichpresentsbothachallengeandanopportunityforChina’sculturalcompanies.It’simportanttochoosetherightstrategiestowinopportunities.1．Brandingstrategy Theadverseofexportationofculturalproductsreflectsnotonlythenumberofproducts,butalsothenumberofhigh-

5、endbrandedproducts.DevelopedcountriesarepenetratingChinabyusingbrandedproducts.China’sculturetradeshouldalsofocusonusingbrandedproductsinthemarketplace.RecognizableChinesebrandsmustbedevelopedtowidentheinfluenceofChineseculture. Althoughglobalizationissp

6、eedingup,eachcountry’scultureremainsunique,soit’snormaltohaveculturalbarrierwhendoingculturaltrade.Soforabrandingstrategyit’simportanttobalancelocalizationandinternationalizationforthemes,contentandcreativity,productformandsoon.Thisistokeeptherighttonebe

7、tweenindividualismandinternationalstandardandtoproduceproductswithbothChinesecharacteristicsandinternationalstyles.Wewouldliketoshareourconceptof“Chineseelements,internationalproduction;Chinesestories,internationalexpression”,whichwasformedafterwesuccess

8、fullyproducedthefamousproduction“ERA-IntersectionofTime”.Ifirmlybelievebyholdingthisconceptit’shelpfultoproducemoreuniversalvalueandinternationallypopularculturalproducts. Brandingextendsandenrichesproductvalues.ForChinese