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1、ManagementofChina'shotelindustrytrendsandmarketingstrategies Summary:Inthecurrentcontextofeconomicdevelopment,therapiddevelopmentofChina'shotelindustrymanagement,brandpromotions,buttherearesomeproblems,thispaperactuallyonthehotelindustrytrendstoexploreandpu
2、tforwardthedevelopmentofChina'shotelindustrymanagementpolicyproposals. Keywords:hotelindustrydevelopmenttrendofmanagementmeasures AnalysisofChina'sHotelIndustry (A)presentsthecharacteristicsofthedevelopmentofhotelindustry
3、 1.Productfunctionimproved.Afteryearsofdevelopment,China'shotelsectorhasbrokendownfromthegeneralhotelforbusinesshotel,touristhotels,resorthotels,conferencehotels,economyhotels,themehotelsandthegeneralhotels,etc.,andcontinuouslytomeetthediversedemandsofthemark
4、et.HotelGroupoftheacceleratedpace,atpresentmorethan100ofChina'shotelgroup,hotelchains,nearly1,000.Hotelscontinuetopromotetheconsolidationandreorganization,franchisingbegantorise,theinternationalhotelgroupsfromhigh-endmarkettothelowsourcemarketforward,toacceleratet
5、hepaceofinternationalizationofthedomesticmarket. 2.Personalizedserviceoutstanding.Electronicinformationtechnology,andchainoperation,representedbymodernscienceandtechnologytoaccelerateaccesstoChina'shotelindustry,offersguestsanewglobalinformationhighwayservi
6、ces,suchasartificialintelligencetechnologytemperature,light,automaticadjustment,intheguestroomshavebroadbandInternetaccess,roombeabletoreceivesatelliteTVnetworksignal,remotenetworkscheduled,sothatthedevelopmentofthehotelindustryincreasinglydependentonscienceandtec
7、hnology. 3.Economyhotelwillbethemarketplayers.Intheresidentialsector,theeconomic-typehotelhasthegreatestroomforfuturedevelopment.Budgethotelinlinewithinternationalhotelindustrytrends,inlinewithChina'shotelmarketsegmentsoftherealitiesandtheneedsofdomestictou
8、ristsandpairsofevents,notsensitivetochangesineconomicfactors.StarhotelaccommodationindustryinChinaasthemainshiftfromeconomyhoteldevelopmentinanewera.
