食用油市场调研报告

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1、食用油市场调研报告篇一：食用油市场调查报告塔里木大学作品题目:福临门玉米油在阿拉尔地区的品牌推广”策划案--------首届“CEM”市场营销大赛作品团队名称：“蛹”往直前申请者：马具全蔡莹莹丁海波任俊昭孟智慧所在学院：经济与管理学院指导教师：塔里木大学经济与管理学院““福临门玉米油在阿拉尔地区的品牌推广”策划案摘要福临门玉米油是由中国粮油食品（集团）有限公司推出的新型油种产品。好街坊粮油超市专营店成立于2011年5月，粮油销售主推福临门玉米油。通过对阿拉尔市10家粮油店，3家超市的调研发现，福临门玉米油在阿拉尔地区的食用

2、油市场上是新型产品，市场占有份额不高，品牌知名度不高。但是福临门玉米油的独特魅力是其它的食用油无法媲美的，其产品的市场前景非常广阔。超市将福临门玉米油以家庭、都市单身男女、餐馆酒店、学生及企事业单位食堂为主要的目标顾客，为其提供优质的玉米油的同时，还为其提供方便满意的服务。超市将通过各种方式宣传福临门玉米油，运用多种形式推广福临门玉米油的品牌，以灵活多变的方式促销福临门玉米油，开拓其广阔的市场，尽力满足顾客多样化的需求。超市运用的各种策略必将在阿拉尔食用油市场上掀起新一轮的市场竞争狂潮，必将在阿拉尔地区食用油市场上上演一场

3、革命，改变人们传统的用油习俗，引导广大消费者从食用散装油的生活方式过渡到食用绿色健康的福临门玉米油的生活方式.目录一、市场分析·····································································1（一）企业的目标和任务·····························································1(二)市场现状和策略················································

4、················1（三）主要竞争对手及其优劣势·····················································2（四）市场机会分析··································································4（五）营销外部坏境分析·····························································4（六）内部环境分析·····················

5、··············································5二、营销策略·······································································6（一）营销目标········································································6（二）目标市场描述··················································

6、················6(三)市场定位·········································································7（四）营销组合描述····································································8三、行动策划案··································································13（一）制定活动步骤····

7、······························································14（二）评估流程········································································15四、参考文献···································································16福临门玉米油在阿拉尔地区的品牌推广一、市场分析（一）超市的目标和任务好街坊粮油超市专营店

8、，成立于2011年5月份，位于阿拉尔市江泰商贸城A-180，粮油销售主推福临门玉米油。在阿拉尔市有众多的粮油店，但都只是些很小的粮油代销商，以销售市面上不同品牌的食用油，并且种类复杂多样，质量没保证，价格波动大。福临门玉米油是中粮油有限公司监制的食用油，质量可靠，价格优惠，因此在阿拉尔地区食用油领域树立