盘龙峡生态旅游区市场营销策略研究

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1、毕业设计（论文）题目：盘龙峡生态旅游区市场营销策略研究盘龙峡生态旅游区市场营销策略研究摘要目前我国旅游景区营销问题相当复杂，许多景区面对旅游者日益减少、营销效果微弱、营销费用增多等问题一筹莫展，国内外相关学者对旅游景区的营销问题也逐渐关注，但较于旅游景区其他相关研究，旅游景区营销策略研究尚还处于起步阶段，相关研究成果比较缺乏。本文将以盘龙峡生态旅游风景区为研究对象，通过对其营销策略的研究，借鉴已有的研究理论及文献，找出其成功的经验及其出现的问题，创新地总结出一套有借鉴意义的营销策略。关键词：生态旅游区；市场营销；策略GUANGZHOUMILKYWAYHOT

2、ELSTAFFTRAININGMANAGEMENTRESEARCHABSTRACTWiththecontinuousdevelopmentofChina'sserviceindustryandprogress，themarketandconsumersforservicesalsoputforwardmoreandmorehighdemand，therefore，inserviceofthehotelindustrybasedonisnoexception.Economy，moreandmoreofthehotelhavearelativelystrong

3、hardwarefacilities，butoftenignoredthesoftcultureconstructionanddevelopment，especiallyforthehotelstafftrainingmanagementaspectsofneglectandthelackofthestrengthofmanagement.Atpresent，inthehotelstaffmanagementthisproblem，withintheindustryhasgraduallytotakecorrespondingmeasures.Butman

4、yhotelsinordertosolvethisprobleminthepracticeoftheknowndegreesinrelativelyless，andalsoexistssomeproblemsandtheinsufficiency.ThissubjectwillwithChateauStarRiverastheresearchobject，andthroughthereality，withthehelpoftheexistingresearchtheoryandpublications，andfindasolutiontotheemploy

5、eetrainingmethod，innovationtosumupasetofpracticalsignificancearethehotelstafftrainingmanagementcountermeasurestoimprovetheservicelevelandcompetitiveness.Keywords：stafftraining；problem；research；countermeasures目录1绪论.................................................................11.

6、1选题依据........................................................11.2国内外研究现状....................................................11.3研究的内容和方法..................................................22理论综述.......................................................42.1市场营销策略内涵......................

7、......................42.2市场营销策略的特征....................................42.3市场营销策略基本方法..................................53盘龙峡生态旅游区市场营销的现状.....................................63.1盘龙峡生态旅游区介绍...............................................63.2盘龙峡生态旅游区市场营销现状.............................

8、..........74盘龙峡生态旅游区市场营销策略存在的问题..