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1、企业核心竞争力的培育和构建方式（Cultivationandconstructionofenterprisecorecompetence）Today,inthefaceofthearrivalofglobaleconomicintegration,thecompetitionbetweenenterpriseshasenteredtheeraofglobalization,iftheenterprisedoesnothavethecorecompetitivenesswillinevitablyleadtofailure.First,whetherhavethecorecompetitiven
2、essisthebasisofdiversificationbusinesssuccessTheabovegeneralunderstandingofcorecompetitivenessbasedontheoverallcorecompetitivenessisthesumofthecoretechnology,managementability,organizationallearningandcustomerknowledgeandmarketingknowledge.Iftheenterprisescarryoutdiversificationintheabsenceofthecore
3、competitiveedge,theoutcomewillleadtofailure.Thisisdecidedbythefollowing.1,thelackofcorecompetitivenessmeansthatlacktheabilitytounderstandcustomervalue,whichleadstothediversificationoftheoutputcannotbewidelyrecognizedbycustomers.Customervalueisthenumberofproductsorservicestoprovidecustomerswiththecus
4、tomersatisfactionorutility,fromfeeling.Thecorecompetenceisbasedonanaccurateunderstandingandgraspofcustomervalue,itsessenceisthecorevalues,thehighestlevelofthelatter,reflectedinthe"customerloyalty",thisisahigherstandard,itrequiresnotonlytheenterpriseCI(corporateimage),CS(customersatisfaction),andCL(c
5、ustomerloyalty).Butthelackofcorecompetitivenessofenterprisesengagedinbusinessdiversification,duetolackofunderstandingofcustomervalue,thecustomersatisfactionarereluctanttoevendo,nottomentionthecustomerloyalty.Incontrast,suchasQingdaosuchasHaierhavethecorecompetitivenessoftheenterpriseinthelongrun,ach
6、ievecustomersatisfaction,totrainalargenumberofloyalcustomers,otherproductstolaterdiversificationhasbeencustomersupport,whichistheimportantembodimentofthecorecompetitiveness.2,thelackofcorecompetitivenessmakestheenterprisecannotobtainthecoretechnicalsupportindiversificationcannotshakethetraditionalst
7、rongpositionorhasaleadingposition.Thecorecompetitivenessofenterprisesistheenterprisemanagement,theuniquesystemofknowledge,thisknowledgesystemisthecoretechnology.Supportthelackofcorecompetitivenessmake
