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1、电动车企业渠道整合策略分析(Strategicanalysisofchannelintegrationforelectricvehicleenterprises)Thechannelisthemostimportantlinkinthemarketing,becausethechannelisthelinkbetweentheproductandtheconsumer,andthegoodproduct,withoutthechannel,cannotrealizetheproductvaluetransferfinally.Channelsarenotonlyimp
2、ortant,butalsocomplex,avarietyofmiddlemen,dizzyingvarietyofterminals,constituteawiderangeofchannels.Itispreciselybecauseofthecomplexityofthechannels,whichisalsothemostdifficultchannel,themostdifficulttomanagethelink.Whenthechannelsystemofenterpriseisconfusedandthechannelconflictisseriou
3、s,itisnecessarytoreintegratethechannel.Theelectriccarindustryaftertherapiddevelopmentinrecentyears,theincreasinglyfiercemarketcompetition,marketingisrich,butthechannelconstructionislaggingbehind,therearemanyproblemsinthechannelnetwork,channelintegrationhasbecomeatrend.I.currentsituation
4、ofelectricvehicleindustrychanneldevelopment1,dealerstrengthisnotstrong,marketingconceptbackwardManyelectriccarmanufacturershavethebackgroundofoperatingmotorcyclesorbicycles,andcomparedwithotherindustries,themarketlevelofthesetwoindustriesisundoubtedlylower.Althoughtheelectriccarandbicyc
5、lecannotbementionedinthesamebreathinthedevelopmentoftheconceptandfunctionofdesign,butthemarketingideasandpracticessothatitisnotoutoftheshacklesofthebicyclebehindtheeraofthetraditionalmarketingmodel,basicallystayintheproductfunctionorientation,onlyprovidecoldproductsandsingleusefunction,
6、theoperationofthemarketisextensive,productssold,andthelackofconsumersin-depthcommunication.Althoughthereareanumberofdealersinthedevelopmentofelectricvehiclesinthewaveofmakingmoney,isgraduallygrowing,butnotmany,smallscale.Thescalehasacertainstrengthandgoodreputation,withadvancedmanagemen
7、tconceptandterminaloperationsystemmanagementsystem,hastheoutstandingtalentteam,goodatusingmodernmethods,integratedmarketingterminalchainstoresandshoppingguidesystem,goodcustomerserviceandmaintenanceservicesystemhasnotyetformedagroupofoutstandingdealers.2,thechannelconflictisser