赣州市连锁商业的现状与发展对策 毕业论文

赣州市连锁商业的现状与发展对策 毕业论文

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1、江西工业职业技术学院2013届工商企业管理专业毕业论文题目:赣州市连锁商业的现状与发展对策姓名:学号:班级:10工商企业管理(1)班系别:经济管理分院指导教师:目录摘要··········································································3一、赣州连锁超市业的发展现状··················································3二、在赣州发展本土连锁超市业的优势·················

2、··························4(一)、没有大型连锁超市的进驻·············································4(二)、消费者对于中低档产品的独特青睐·····································4(三)、零售业发展速度快,购买力水平发展空间·······························4三、国光超市在赣州的经营策略·············································

3、·····5(一)、率先树立品牌形象···················································5(二)、模仿“沃尔玛”国际连锁超市的经营方式·································51、价格最便宜与产品质量的承诺···········································52、自身的清晰定位·······················································63、与供应商的良

4、好关系···················································6(三)、对未来经营的合理规划···············································61、定位清晰、产品结构细分化·············································62、品牌独有化···························································63、经营多元化·······

5、····················································64、销售电子化···························································6四、国光超市面临的问题·······················································7(一)、恶性竞争加剧,缺乏差异化···········································7(二)、管理制度相对落

6、后···················································7(三)、经营理念滞后·······················································7五、对国光超市未来发展的若干对策研究·········································7(一)、实施差异化,建立品牌资产···········································8(二)、规范化管理,控制经营成本···

7、········································8(三)、增加产品种类,优化产品结构··········································8(四)、操作信息化,提高服务质量···········································9参考文献····································································10赣州连锁超市业的现状和发展对策摘要:赣州国光连

8、锁超市企业是赣州连锁超市业的典型代表。本文分析了赣州国光连锁超市企业的经营策略与存在的问题,并针对这些问题,为其未来发展提供了若干条对策,以期为赣州本土超市业的经营发展起到一定的启示作用,使其能够实现产品差异化,提高自身的竞争力。 关键词:赣州国光连锁超市,经营策略,对策研究引言:随着改革开放的不断深入,零售业对国民经济的发展和繁荣所起的作用日益增强,且零售业已经成为连接生产与消费的先

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