赣州市连锁商业的现状与发展对策 毕业论文

《赣州市连锁商业的现状与发展对策 毕业论文》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、江西工业职业技术学院2013届工商企业管理专业毕业论文题目：赣州市连锁商业的现状与发展对策姓名：学号：班级：10工商企业管理（1）班系别：经济管理分院指导教师：目录摘要··········································································3一、赣州连锁超市业的发展现状··················································3二、在赣州发展本土连锁超市业的优势·················

2、··························4（一）、没有大型连锁超市的进驻·············································4（二）、消费者对于中低档产品的独特青睐·····································4（三）、零售业发展速度快，购买力水平发展空间·······························4三、国光超市在赣州的经营策略·············································

3、·····5（一）、率先树立品牌形象···················································5（二）、模仿“沃尔玛”国际连锁超市的经营方式·································51、价格最便宜与产品质量的承诺···········································52、自身的清晰定位·······················································63、与供应商的良

4、好关系···················································6（三）、对未来经营的合理规划···············································61、定位清晰、产品结构细分化·············································62、品牌独有化···························································63、经营多元化·······

5、····················································64、销售电子化···························································6四、国光超市面临的问题·······················································7（一）、恶性竞争加剧，缺乏差异化···········································7（二）、管理制度相对落

6、后···················································7（三）、经营理念滞后·······················································7五、对国光超市未来发展的若干对策研究·········································7（一）、实施差异化，建立品牌资产···········································8（二）、规范化管理，控制经营成本···

7、········································8（三）、增加产品种类，优化产品结构··········································8（四）、操作信息化，提高服务质量···········································9参考文献····································································10赣州连锁超市业的现状和发展对策摘要：赣州国光连

8、锁超市企业是赣州连锁超市业的典型代表。本文分析了赣州国光连锁超市企业的经营策略与存在的问题，并针对这些问题，为其未来发展提供了若干条对策，以期为赣州本土超市业的经营发展起到一定的启示作用，使其能够实现产品差异化，提高自身的竞争力。 关键词：赣州国光连锁超市，经营策略，对策研究引言：随着改革开放的不断深入，零售业对国民经济的发展和繁荣所起的作用日益增强，且零售业已经成为连接生产与消费的先