sf物流优化设计方案大客户营销策略及优化方案(陶院一队)

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1、大客户营销策略及优化方案53目录一、引言·················································５二、公司背景分析··········································６（一）内部环境分析·····································６1、资源分析·······································６2、竞争力分析·····································8（二）外部环境分析···········

2、·························111、总体环境分析：PEST环境分析····················112、行业环境分析：波特五力模53型····················13（三）对公司的SWOT分析······························151、优势（strengths）·······························152、劣势（weaknesses）······························153、机会（opportunities）··············

3、·············154、挑战（threates）································15三、大客户营销—稳住大客户······························16（一）大客户市场的背景分析···························161、VIP客户绿色通道方案实施背景53·················16（1）外部因素································16（2）内部因素································182、SF公司解决方

4、案分析····························19（1）现时公司客户维护与管理存在的问题············20（2）具体的VIP客户服务·························20（3）VIP个性化服务·····························21（二）解决方案中的优化·······························221、方案中的不足之处······························22532、提出的优化方案································22

5、四、大客户营销—拓展淘宝市场新客户·······················25（一）淘宝市场的背景分析·····························25（二）淘宝市场与物流行业的关系·······················26(三)SF公司在淘宝市场的竞争力分析···················281、网点分布·····································292、价格·········································293、服务···················

6、······················29（四）、对淘宝新客户的市场定53位·······················31（五）争夺网购市场方案设计——以淘宝为例·············321、实施的目的分析·······························332、实施的策略···································34（1）、折扣策略·····························35（2）、增值服务·····························353、方案可行性分析·····

7、··························39（1）、网点可行性分析······················39（2）、资源可行性分析······················4153（3）、战略可行性分析······················43五、结束语··············································49六、附件················································5053一、引言从改革开放以来，中国与国外的经济交流日益紧密，随之带来的中国经

8、济的高速发展。同时，随着因特网在世界各个角落的不断普及，促进了电子商务的产生以及不断地发展。在