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1、MEDIAACCESSAUSTRALIAABN75002259154FinancialReportFortheYearended30June2010MEDIAACCESSAUSTRALIAABN75002259154Chairman’sReportfortheYearEnded30June2010MAA’sworkischangingsignificantly.Thereisstillamajorneedfortheprovisionofbasiclevelinformationandadviceaboutaccessandth

2、atwillcontinueasanageingpopulationexperiencestheonsetofdisabilities.However,wearealsoseeinganenvironmentwherenewtechnologiesemerge,newservicesareofferedandcontentisreformatted,repackagedandprovidedinanarrayofdeliverymethods.MAA’schallengeistoensurethatallofthosemetho

3、dscontinueprovidingaccess,especiallywhereithasalreadybeencreatedforoneversion.Agoodexampleisstreamingvideoversionsoftelevisionprograms.TheABCwithitscomprehensiveiViewplayeroffersanear-perfectrecreationofitscaptionedbroadcastcontent,yetFoxtelwithamanythousandsofhourso

4、fcaptionedmaterialoffersnothing.DVDsareaccessible,yetBigPondmoviesandonlineversionsofDVDstoresarenot.MAA’sroleistohelpsortthroughthecomplexitiesofthisprocessandensurethataproperserviceisdeliveredtoconsumers,whojustsimplywantaccess.Makingsocietymoreaccessibleshouldsta

5、rtwithourpublicrepresentativesandservices.SoitwasespeciallypleasingwhentheFederalGovernmentannounceditsadoptionoftheW3CWCAG2.0accessibilitystandards,inlinewithMAA’sstrongrecommendations.Thiswillmeanthatgovernmentwebsiteswillbecomeprogressivelymoreaccessibleoverthenex

6、tcoupleofyearsaspartofacompulsoryplan.Thiswillhaveflow-onstootherwebsitesandservicesastheaccessiblewebsitebecomesthenormalone.MAAwillplayanactiveandkeyroleinhelpingtheGovernmentmanagethatprocess.MAA’sstrategytotakeupopportunitiestofurtherdevelopaccesshasshiftedtoincl

7、udeagreateremphasisonmajorprojectwork.Forexample,duringtheyearwestartedthefirstofamulti-stagedimprovementtotheaccessibilityofmediainclassrooms,tobenefitthetenthousandhearingimpairedstudentsembeddedinmainstreamschools.ThispilotprojectbeganwithtwostudentsinoneSydneysch

8、oolandwillexpandtootherlocationtestingwithahopethatitsfindingsandsuccesscanbereplicatednationwide.ToassistAlexVarleyandhiscommitted