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1、ELSEVIERProcedia-SocialandBehavioralSciences195(2015)799-805Availableonlineatwww.sciencedirect.comScienceDirectProcediaSocialandBehavioralSciencesWorldConferenceonTechnology,InnovationandEntrepreneurshipInteractionofOutdoorAdvertisingImprovedbyInnovativeMethodswithDigitalArtAy§eNesri
2、nAkorenaCorrespondingauthor.Tel.:+905323247488;fax:+902166261070.E-mailaddress:akoren.n@gmail.com1877-0428©2015TheAuthors.PublishedbyElsevierLtd.ThisisanopenaccessarticleundertheCCBY-NC-NDlicense(http://creativecommons.org/licenses/by-nc-nd/4.0/).Peer-reviewunderresponsibilityofIstanb
3、ulUniveristy.doi:10.1016/j.sbspro.2015.06.178aMarmaraEgitimKoyuMaltepe,istanbul34857,TurkeyAbstractToday,alongwiththe"Neo-Liberal"globalizationintheworldeconomymarkets,citiesarebeginningtogainidentityandnewtextures.Throughouttheworld,especiallythecultural,economicandsocialchangesafter
4、1980havefacilitatedthetransitiontofreemarketandimplementationoftheliberalpoliciesin1990’s.Thesesortofliberalpracticesperformedonbehalfofglobalization(hivingoff,foreignexpansionoffreedom,etc.)inthelastquarterofthetwentiethcentury,havegainedmomentumwiththebeginningofthetransitiontodigit
5、allife.Thus,therapiddevelopmentofinformationandcommunicationtechnologiesasaresultofincreasedproduction,beginstocreatenewmarketingmodelsforitself.Theadvertisingagenciesdesiringtogodifferentdirectionsotherthanconventionalmethods,thathadbeenconstantlyafternewmediasuntilthe1990s.Theredisc
6、overyofactivitiesbyOutdoorAdvertising,providesopportunitiestodifferentmarketingtechniquessupportedbydigitaltechnologyandthosewhowantartisticapplicationstoreachawideaudience.Artproducedinanelectronicenvironmentthatcanbedescribedbrieflyas'DigitalArt',withtheformatofmultipleartisticortec
7、hnicalapplications,inthisnewfaceofOutdoorAdvertisinghascreateditselfimportantexhibitionareas.Whenthedigitaldesigns,fedwithimagesreflectedfromthecity’sculturalheritage,silhouetteandcitizensmeetswiththerecipientisbeingabsorbedmorefruitfully.Especiallyinthe2000s,thesystemcalled‘DigitalOu
8、tdoor
