浅析中国汽车市场o2o模式毕业论文(初稿)

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1、河北科技学院2016届本科生毕业论文（设计）1河北科技学院本科生毕业论文(设计)题目：浅析中国汽车市场O2O模式系别汽车工程系学科门类工学专业汽车服务工程学号B121011043姓名阮丹昱指导教师沈文涛完成时间2015年6月14日河北科技学院2016届本科生毕业论文（设计）2目录摘要·····································································1ABSTRACT···································································4I一、O2O汽车

2、后服务市场的相关概念···········································2(一)O2O模式概念与特点··················································2(二)O2O模式定义及其内容················································2二、汽车后服务市场存在的问题···············································3(一)规模小、经营分散、缺乏行业组织···································

3、···3(二)管理服务水平低，行业人员素质参差不齐································3(三)不正当竞争加剧，信息不对称，法规缺失································3(四)汽车后市场服务意识、观念淡薄，缺乏长久战略规划······················3(五)个性需求服务缺乏····················································3三、采用020模式的必要性···················································4(一)汽车后

4、服务市场份额不断扩大··········································4(二)电子商务在汽车后市场发挥的作用······································4(三)整合汽车后服务市场，有助于加强市场的良性竞争·······················4四、利用O2O模式应对汽车后市场策略·········································5（一）建立汽车后服务市场不同的服务模式···································51.建立一套标准化的服务体系········

5、···································52.供一站式平台服务,实现个性化需求····································53.形成一支术业有专攻的核心团队·······································54.实行多样化车用品牌商合作···········································55.利用会员卡和移动终端实现闭环控制···································5（二）建立良好的汽车后服务培育体制和企业文化···············

6、··············61.引导汽车后市场服务工作人员观念·····································62.定期对汽车后市场各岗位人员培训·····································63.提高自身综合服务体系的竞争优势·····································64.建立富有凝聚力的企业文化和品牌·····································6参考文献·························································

7、·········7河北科技学院2016届本科生毕业论文（设计）3摘要O2O即OnlineToOffline(在线离线/线上线下)，是指将线下的商务机会与互联网结合，让互联网成为线下交易的前台，这个概念最早来源于美国。O2O的概念非常广泛，既可涉及到线上，又可涉及到线下，可以统称为O2O。现如今，整车流通领域的O2O主要有5种类型：积累了十余年行业经验的汽车垂直网站、大型汽车经销商集团自建平台、跨界合作平台，这5种类型的汽车O2O运营各有千秋。