中小企业如何开展电子商务-商丘职业技术学院经贸系毕业论文

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1、商丘职业技术学院经贸系2011届毕业生论文中小企业如何开展电子商务专业:电子商务班级:2008级一班作者:指导教师:二○一一年四月内容摘要总部设在杭州的国内第三方研究机构中国电子商务研究中心2011年1月19日发布的年度电子商务市场数据监测报告显示，2010年中国电子商务市场交易额达到4.5万亿元，同比增长22%。中国电子商务研究中心分析师张周平表示，2010年越来越多的中小企业开始借助第三方电子商务平台开拓市场，电子商务企业数量已达25000家，其中B2B电子商务服务企业达9200家，同比增长21.3%。电

2、子商务作为网络化的新型经济活动，已成为经济发展中新的增长点，受到我国政府的高度重视。近年来，电子商务及信息服务业已经成为中国现代服务业的重要内容。由此可见，电子商务是一个发展潜力巨大的市场。虽然电子商务现在以难以置信的速度渗透到人们的日常生活，但是至今也没有一个统一的定义，国际商会、HP和IBM都给出了比较有代表性和权威的定义，他们都认为电子商务是利用现有的计算机硬件设备、软件和网络基础设施，通过一定的协议连接起来的电子网络环境进行各种各样商务活动的方式。电子商务的推广，打破了时空限制，改变了贸易形态，大大加

3、速了整个社会的商品流通，有助于降低企业成本，提高企业竞争力，尤其它能够使中小型企业直接参与国际市场竞争,同时它也给中小型企业提供了与大型企业竞争的机会，显然电子商务的发展对于中小企业是极具意义的，中小企业应该抓住机遇大力发展电子商务。本文将针对国内中小企业的特点，谈谈中小企业如何在目前的国际国内环境下认识电子商务的现状与问题，如何顺利的开展电子商务，以此应对激烈的竞争。关键词：中小企业电子商务竞争力2目录内容摘要·················································

4、················································2一、对电子商务的理解·················································································41.电子商务基本概念··············································································42．电子商务涵盖的业务范围··············

5、······················································43.电子商务的主要形式············································································44.电子商务在社会经济中的主要表现························································4二、中小企业开展电子商务的必要性························

6、····································5(一)电子商务发展现状分析··········································································51.全球电子商务发展现状·········································································52.我国电子商务发展现状··································

7、·····································5（二）中小企业电子商务应用基本现状···························································61.企业计算机应用水平落后，网络意识淡薄···············································62.企业管理水平落后，经营方式陈旧························································6

8、（三）中小企业开展电子商务的优势·····························································61．有利于中小型企业与大型企业的竞争····················································72.有利于拓宽中小型企业的市场空间···································