安妮娅官方商城优化方案

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1、网站：www.anniya.com安妮娅商城优化方案——————————————————————————————————————————————安妮娅官方商城优化方案思路：需要从哪些方面入手？网站存在哪些问题？网站问题解决办法？应该如何开展商城优化工作？制作人：彭春江制作时间：2014.4.23第二十页网站：www.anniya.com安妮娅商城优化方案——————————————————————————————————————————————目录第一章搜索引擎优化简介·········································

2、·3一、搜索引擎工作原理·········································3二、影响网站排名因素·········································4（一）外部因素···········································4（二）内部因素···········································5三、网站排名因素细分·········································6第二章安妮娅家居官方网站优化策略··

3、······························8一、关键词策略···············································8（一）确定关键词·········································8（二）拓展长尾···········································8（三）页面等级及关键词布局······························9（四）网站活动页面关键词布局优化策略····················9二、网站结构优化

4、················································9第二十页网站：www.anniya.com安妮娅商城优化方案——————————————————————————————————————————————（一）链接结构优化·······································9（二）层结构关系·········································10（三）网站内容优化·······································10（四）

5、外部优化··········································12（五）社会化优化········································13第一章安妮娅家居网站资讯栏目构建································15一、新闻资讯栏目的作用·······································15二、新闻栏目内容·············································15三、资讯栏目优化···············

6、······························16（一）关键词优化·········································16（二）代码优化···········································17（三）链接优化···········································17第二十页网站：www.anniya.com安妮娅商城优化方案——————————————————————————————————————————————第一章搜索引擎优化简介一、搜索

7、引擎工作原理搜索引擎优化是研究不同搜索引擎的检索特点以及排名技术。让网页设计对于搜索引擎而言表现出友好性，让网站的页面以及整体结构符合搜索引擎的检索原则，从而实现网站目标关键词在搜索结构中具有有效的排名效果，提升网站的整体流量，进而提示企业的销售能力以及宣传能力。SEO是对网站开展针对搜索引擎的优化工作，因此了解搜索引擎的工作原理有利于开展优化工作，搜索引擎通过Spider程序从一个网页或者多个网页出发，逐步浏览网上的所有文件。Spider首先会解析网页的HTML代码，通过页面内部的超链接，然后根据链接搜索网页，并建立关键字与其所在位置的对照表。搜索

8、引擎为搜索到的网页建立了索引并且将其存入了数据库中。当用户输入要搜索的关键词时，搜索引擎就会根据用户输入的关