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1、赣南师院外国语学院2010级（2014届）学生毕业论文（设计）开题报告论文（设计）题目SkillsandtheTranslationofPunsinEnglishAdvertisement专业英语教育学生姓名周烁指导教师芦丹本题目研究的现状Innowadays,advertisement’severywhereandgraduallybecomesanimportantpartofoureconomyandculturelife.Withmoreattentionattractedbyintern
2、ationalcommerce,mostcompanieswouldliketoreinforcetheirmarketingpowerbylargequantitiesofinvestmentonadvertisinginthetargetcountryorarea.Evenintheiropinion,afantasticadvertisementdecidessalesandmarketshare.Andthroughoutmostoftheads,it’seasytofindthatpun
3、ningisoneofacommonskillinadvertisingcreation.Punningistheuseofawordinsuchawayastosuggesttwoormoremeaningsordifferentassociations,ortheuseoftwoormorewordsofthesameornearlysamesoundwithdifferentmeanings,whichcannotonlyappealtoconsumers’attentionbutalsob
4、ringabouttheirimagination.Punshavemanyrhetoricaleffectssuchasconcise,funny,humorous,novel,special,etc.Thus,punsarelargelyemployedinadvertisements.Butinrecentyears,thestudyofadvertisementpunfocusesonitsstructure,pragmaticfunctionandaestheticfunction(Ta
5、naka,1992;XueBing,LiYueE,2000;OuYi,2000;HuangLei,2000).Thisarticleexpoundshomophonic puns,semanticpuns,grammaticalpuns,andidiompunsseveralaspects,suchastheskillofpunsinAdvertisingEnglish.Andonthebasisofconsideringdoublemeaningsandadvertisingstyleofpun
6、,thispaperhassomepreliminarydiscussionsinpunningofEnglishadvertisementthroughfittranslation,separating translation,setstranslation,emphasizingtranslation,compensationtranslation.学术价值和现实意义Withthedevelopmentofsocialeconomy,advertisementshavedeeplygonein
7、toeveryfieldofoursocietyandhavebecomeanindispensablepartofourlives.Thecreationofadvertisementsisacomprehensiveart.StudyingAdvertisingEnglishnotonlyhelpsustodevelopourcreation,butalsocultivateourthoughtsandabilitiesofappreciatingandinnovatingads.Thewri
8、tingofthiskindofartneedsmoreskillsthanthatofotherforms. Itshouldmakeuseofmarketingtheoriestocreatevividandinterestingwordswhichcanbeappreciatedbyboththewell-educatedandtheun-educated.What’smore,itshouldbeabletoattractreaders’attentioninashortm
