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1、Fivetechnologycompaniesthatmadesuccessfulcomeback5大咸鱼翻身的高科技公司MichaelDellhashishandsfulltryingtoturnaroundDell,thecompanyhefoundedandnowplanstotakeprivateina$24.4billionbuyout.Althoughstillprofitable,thebusinessisslumpingascustomersshifttorivalcomputermakersthatoffercheaperpric
2、es.Dell'scomebackplan—topushintobusinessservicesandcloudcomputing—isstillaworkinprogress.迈克尔•戴尔正在忙着试图扭转戴尔公司（Dell）的颓势。他亲手创立了这家公司，现在正打算通过一笔244亿美元的交易把公司私有化。虽然公司目前仍在赢利，但由于客户大多流向那些能制造便宜机型的竞争对手，戴尔的业务因此日趋下滑。戴尔把复兴计划的希望寄托在商业服务和云计算上，但这方面的努力暂时未见成效。Iftheturnaroundeffortisultimatelysuccess
3、ful,Dell(DELL)willjoinasmallcluboftechnologycompaniesthathavebeenabletoreversetheirfortunes.It'sadifficultfeat.Thetechnologyindustrymovesatsuchafastpacethatstayingstillmeansbeingleftbehind.Companiesthatforgethowtoinnovateusuallyhavetroublerelearningnomatterhowmuchexecutivestwe
4、akorganizationalcharts,createnewmarketingslogansor"streamline"theirworkforce.如果戴尔的复兴计划最终获得成功，它将成为屈指可数的几家成功扭亏为赢的科技公司中的一员。但这是一项艰巨的任务。科技业的发展速度太快了，原地踏步就意味着落后。如果有哪家企业忘记了创新的精髓，那么不管企业高管付出多少努力来重组企业结构，构思新的营销口号，还是“精简”劳动力，都很难再占鳌头。Apple(AAPL),onthebrinkofbankruptcyinthelate-1990s,istheind
5、ustry'sbiggestcomebackstory.(Itislikelythebiggestreversaloffortuneinbusinesshistory.)SteveJobs,whohadbeenpurgedinaboardroomdispute,returnedandtransformedthebusinessintoamoney-makingmachine.I.B.M.(IBM)isanotherthatreinventeditself,byrefocusingonhigh-priced,high-marginproductsan
6、dservicesforcorporatecustomers.DellisessentiallytryingtofollowI.B.M.'sexample.苹果公司（Apple）的复兴堪称科技业的经典，它可能也是商界历史上最伟大的扭亏为赢的例子。上世纪90年代末，苹果曾濒临破产。一度被逐出苹果董事会的史蒂夫•乔布斯重新掌权，把公司变成了一台赚钱机器。IBM也是一个成功的例子，它把重点放在向企业客户提供高价格、高利润的产品和服务上，从而再次实现复兴。戴尔基本上就是在试图复制IBM的路子。Ofcourse,manytechnologycompanies
7、tryandfailintheircomebackattempts—repeatedly,insomecases—likeYahoo(YHOO),AMD(AMD)andMySpace,theonce-popularsocialnetwork.Mismanagement,alackofmoneyandanunwillingnesstoadaptaretypicallytoblame.Invariably,executivesneverlosehope.Investorshavefarlesspatience,however.Here'sarecapo
8、fhowsomestrugglingtechnologycompanies,despitetheodds,managedt
