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1、AfricanJournalofBusinessManagementVol.3(5),pp.200-209May2009Factorsaffectingstudents’attitudetowardonlineshoppingNargesDelafrooz,LailyH.Paim,SharifahAzizahHaron,SamsinarM.SidinandAliKhatibiFacultyofResourceManagementandConsumerStudies,UniversityPutraMalaysia.FacultyofManagement,UniversityPutra
2、Malaysia.FacultyofManagement,ManagementandScienceUniversity,ShahAlam,Selangor,Malaysia.Accepted1April,2009Abstract:Toensurethesuccessofonlinebusiness,itisimportantfortheretailerstounderstandtheirtargetedcustomers.Theaimofthisstudyexaminesthesignificanceofattitudetowardonlineshopping.Theobjecti
3、vesofthestudyaretwofold.Thefirstsectionseekstodeterminerelationshipbetweenattitudetowardsonlineshoppingwithshoppingorientationsandperceivedbenefitsscales.Thesecondsectioninvestigatesfactorsthatinfluencepeoples’attitudestowardsonlineshopping.Afive-levelLikertscalewasusedtodeterminestudents’atti
4、tudestowardsonlineshopping.Aself-administeredquestionnaire,basedonpriorliterature,wasdevelopedandatotalof370postgraduatestudentswereselectedbyrandomsampling.Theregressionanalysisdemonstratedthedeterminantsofconsumers’attitudestowardsonlineshopping.Additionally,utilitarianorientations,convenien
5、ce,price,widerselectioninfluencedconsumers’attitudestowardsonlineshopping.Keywords:Electroniccommerce,internet,shopping,consumerattitude.INTRODUCTIONTodayInternetisnotonlyanetworkingmedia,butalsoasameansoftransactionforconsumersatglobalmarket.Internetusagehasgrownrapidlyoverthepastyearsanditha
6、sbecomecommonmeansfordeliveringandtradinginformation,servicesandgoods(Albarq,2006).AccordingtoACNielsen,morethan627millionpeopleintheworldhaveshoppedonline(ACNielsen,2007).Forrester(2006)researchestimatese-commercemarketwillreach$228billionin2007,$258billionin2008and$288billionin2009.By2010e-c
7、ommercewillhaveaccountedfor$316billioninsales,or13%ofoverallretailsales.PacificindicatesthatthefutureforecastforonlineshoppinginMalaysialooksbrightandpromising(LouisandLeon,1999).Malaysiamovedtowardsadvancedinformation,communicationsbas
