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1、2009考研英语考前模拟题练习（三） Text2 Moreandmore,itseems,thesametechtoolswedependontogetthroughthedayareoftenthesourceofourfrustrations.Gadgetshavegottenbetter:Theydomore,aresmaller,andcostless.Buttheydon'tworkquitethewaywewantthemtoo,dothey?Text-messagingandcameraphonefeaturesthat
2、obscureaccesstoyourvoicemail.Camcorderbatteriesthatdieinthemiddleofyoursister'swedding.ThesickPCthatsendscopiesofitsvirustoeveryoneinyourE-mailaddressbook. Butthereisreasonforrenewedhope.Morecompaniesarediscoveringthatonekeytoreininginunrulytechissimplicityitself;thatis,
3、lessisactuallymore.Afewyearsago,itseemedonlyasprinklingofcompaniesofferedproductsthatintheirdesignemphasizedeaseofuseanddependabilityoverfrilly,rarelyusedfeatures.Nowanalystsreportthatwholeindustries—amongthemcellphones,consumerelectronics,and,yes,evencomputers—seemtobesh
4、iftingbacktobasics,withafewcompaniestakingthelead.Thedownsidetothisswitchfornowisthatsimplicityandreliabilityoddlyenoughtendtocostextra.AnAppleMacintosh,widelyconsidereduser-friendly,costsatleastseveralhundreddollarsmorethanaWindows-basedPC.VerizonWireless,ratedbymanythem
5、ostreliablecellphoneservice,generallycostsmorethanSprint,Cingular,orT-Mobile.Butthateffectivesurchargecouldfadeifbrandloyaltysurgesforcompaniesthatprioritizeefficient,friendlydesign. Sohowdidwegofromthedaysofsmall,colorTVsandbricklikemobilephonestohighdefinitionhometheat
6、ersandsmartphonesthataretoocleverbyhalf?Theblameforthepersonaltechmessgoesbothways.Companiesareeagertocrankoutnewproductswithnewfeatures.It'saquickwaytogetattention,distancingaproductfromcompetitorsanddustingupstartsinacutthroatarena.Shoppers,meanwhile,areroutinelyseduced
7、bythenewbellsandwhistles.Consumerelectronicstendtobeamongthemoreexpensivepurchasespeoplemakeduringtheyear,sowhynotgetthegizmothatdoesmore?“We'realltrappedinaneconomicmyththatmoreisbetter,”saysJohnMaeda,amediaartsandsciencesprofessorattheMassachusettsInstituteofTechnology.
8、 HaddonFisher'sMotorolaphonelocksupacoupleoftimesaday,saystheSyracuseUniversitysophomore.Hehasa
