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1、提升专业服务业中顾客感知价值的研究（Researchoncustomerperceivedvalueinprofessionalserviceindustry）ResearchoncustomerperceivedvalueinprofessionalserviceindustryAbstract:withtherapiddevelopmentofeconomicglobalizationandinformationtechnology,professionalserviceenterprisesareleadingthera
2、pidprogressofmodernserviceindustry.However,inthemodernsocietywithmoreandmoreinternationalcompetition,Chineseprofessionalserviceenterprisesarealsofacedwiththeproblemofhowtoformulatestrategiesandimproveservicequality.Inthispaper,fromtheangleofcustomerperceivedvalue,pr
3、ovideprofessionalserviceenterprisebasedonknowledgemanagement,expectation,processandcontext,strengthenthemanagementofservices,soastoimprovethestrategyofcustomerperceivedvalueandenhancingthecompetitivenessofserviceenterprises.Keywords:professionalservice;customerperce
4、ivedvalue;servicemarketingIn1980s,withtheexpansionofknowledgeresources,knowledgeinnovationhasgraduallybecomethenewserviceeconomyanimportantfoundationforthedevelopmentandprosperity,theknowledge-basedserviceindustryisincreasinglyshowingthefeaturesoffutureeconomicgrowt
5、hengine.Withtherapiddevelopmentofeconomicglobalizationandinformationtechnology,greatprogresshasbeenmadeinChina'sprofessionalserviceindustry.However,therearestillsomedifficultiesintherapidexpansion,andthereisstillabiggapbetweenthequalityofprofessionalservicesandthein
6、ternationallevel.Thisarticlewillcombinethecharacteristicsofprofessionalservices,fromtheperspectiveofimprovingcustomerperceivedvalue,proposestrategiestoimproveservicequalityandimproveserviceperformance.1definitionofconcept1.1professionalservicesTheprofessionalservice
7、sindustryisbywayofcompensationusingprofessionalknowledgeinlaw,finance,accounting,auditing,consulting,construction,medical,educationandotheraspectstoprovideallkindsofknowledge,technology,informationandintelligenceservicesindustry.Theprofessionalservicessectorisasubse
8、tofknowledgeintensiveservices,andthetwoarepartofapostindustrialorganization.Milesetal.(1995)classifytheknowledgeintensiveserviceindustryfr
