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1、中国人的消费观念（Chineseconsumptionconcept）AtthisstageofChina'sautomobileconsumptionpsychologyanalysisAbstract:Researchonthepsychologicalneedsofconsumersisanimportantpartofmarketing,accurategraspofconsumerpsychology,isthekeytothesuccessfuldevelopmentofproduc
2、tsandmarketingstrategies.China'sautomarketisenormous,butstillintheinitialperiod,thephenomenonoftheTheclimatedoesnotsuitone.abroadaftermanysuccessfulmodelstoChina,becausemanyarenotverygoodgraspofconsumerpsychologydemandChina.Inthispaper,westudythecard
3、emandpsychologyofconsumersinourcountryatthepresentstageofthecarmarketindifferentpricerange.Keywords:automobilemarketconsumerpsychologymarketingstrategy,withthepopularityofChina'sautomobileconsumptionandprivateconsumptiongraduallystarted,thefutureauto
4、consumptionmarketwillbemorepopularandpopular.Atthesametime,China'sautoconsumptionmarketcompetitionismoreandmorefierce,theglobalautomobilemanufacturershavelandedinchina.InChinathefledglingautomobilemarket,manufacturersinadditiontopayattentiontothequal
5、ityoftheproductitself,brand,services,butalsototheconsumer'spsychologicalanalysis,formulatereasonablemarketingstrategy,whichwilldirectlyaffectthesuccessofthesalesamountandthelevelofimportedmodels.Thepriceisanimportantfactoraffectingtheelasticityofdema
6、nd,researchonpsychologicalneedsarestartingfromtheprice,thepricerangeofdifferentconsumerdemandisthepsychologicaldifferences,whichrequiresthedemandfordifferentpricerangetostudy.WeaccordingtoChina'scurrentpriceonthemarketcharacteristicsofthepricerangefo
7、rthefollowingclassification:thelow-endmarket(30thousand-70thousand),inthelow-endmarket(70thousand-140thousand),intheendofthemarket(140thousand-200thousand),inthehigh-endmarket(200thousand-350thousand),thehigh-endmarket(morethan350thousand).1.,thelow-
8、endmarketattachesimportancetoprice,inthelow-endcarmarket,thepriceisthemostimportantfactor.Atpresent,China'spercapitaGDPisabout1000USdollars,anintermediatecarofabout200thousandyuan,almostequalto25timesthepercapitaannualincome.Evenaneconomycarof80thous
