资源描述：
《刘国良纸媒转型与全媒体流程再造（liu guoliang print all media transformation and process reengineering）》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、刘国良纸媒转型与全媒体流程再造（LiuGuoliangprintallmediatransformationandprocessreengineering）Source:ChinesejournalistAuthor:LiuGuoliang2009-2-27Atpresent,promotethenewwaveoftechnologyrepresentedinthenetworkandthemarketcompetition,traditionalmediahavetakenthedigitaltransformationandcrossmediadev
2、elopment,mediatransformationhasbecomerepresentthegeneraltrend,toachieveacollection,integrationandutilization,multiplereleases,sharingofresources,realizetheutmostutilizationofnewsresources,processreengineeringisimportantlink.ThenecessityoffullmediaprocessreengineeringTheOlympicGam
3、esinBeijing,duetoopennetworkinterviewright,twocommunicationnetworknewsinonefellswoopintoaspread,firsttimetogetthenews,thefirsttime,multiplepublishchannels,moreistheuseofnetworkbroadcast,fullrecord.Thisturningpoint,perhapscanberegardedastheembodimentofmediaandnetworkcompetitionqua
4、ntitativetoqualitativechange.Comparedwiththenetworkmedia,thetraditionalmediaintermsofnewsresources,communicationmode,communicationmeansandotheraspects,havebecometoo.AlthoughtheOlympicnewsreports,anumberofattemptstocommunicatesomedomesticmultimedianewspapergroup,madesomeachievemen
5、ts,butthisisonlyapreliminaryattemptandexplorethetransformationofpapermedia,generallysubjecttothemediadisseminationofmedia,communicationmode,communicationchannelsandotherrestrictions,spreadeffect.Facingthechallengeofnewmedia,medianeedtostrengthentheirownreform,constructionofdigita
6、lmediaplatformisoneofthemostimportantpartof.1.realize24/7dynamicnewsdisseminationneeds24/7newsreportingmodel,thatis,7daysaweek,24hoursadayuninterruptednewsreports,thatis,rollingnewsreports.Inordertorealizethetransformationofdigitalmedia,digitalplatformconstructionofallmedia,witht
7、hehelpoftheplatformtorealizeoneacquisitionanddynamicintegration,multiplechannels,multiplereleases,repeatedlyspread,butisnolongertheonlytextandpicturecombinationreport.2.aimstomaximizetheuseofnewsresourcesAtpresent,intheexclusive,uniqueresourcesincreasinglyrareenvironmentofmediaco
8、mpetition,thepasttendstobestatic"newspla
