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《祁汉奇迹 选秀的社交媒体造势逻辑（social media campaign logic of qi han miracle）》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、祁汉奇迹选秀的社交媒体造势逻辑（SocialmediacampaignlogicofQiHanmiracle）SocialmediacampaignlogicofQiHanmiracleThissummerisasingingtalentshowhotyear,HunansatelliteTV,thetraditionaltrumpcardprogram"HappyBoys",ZhejiangTVshow"redtopurpleupstartTheVoiceofChina",OrientalTV"Chinadreamsound",BeijingTV's
2、"themostbeautifulharmonies"andsoon,thesametimethenumberofTVlaunchedhissingingtalentshow,theSARFTalsotoberegulated.ThemajorTVratingsforthefighttoshowdifferentplayersinTaiwanhaveyoucometometo&ldquo”momentum;continuous,aroundbetweenprogramandtheplayersdebateintensified,socialmediab
3、ecomethebestplatformforplayersofspeculation.SocialmedialogictablestagerallytodraftastaroftheshowFortheplayerstoparticipateinthedraft,theprogramisthebestopportunityforTaiwan,competitionistheappearance,expression,morphology,singing,starfanchildren,Taiwanthaninpopularity,events,exp
4、osure,wanttobecomeastarhasnotonlygoodthingscanberedbrothersing.Thinkoftheredonthestagetohaveoutstandingpersonality,canspeakvividstoriesbutalsoabornstarfanchildren,asforsinging,notreallycangetonthelineinthetable,lettheaudiencetoremember,Taiwanwillnotbepackaged.Agoodsingingtalents
5、how,notnecessarilyred,lastyear's"TheVoiceofChina"redisnottheChampionsliangbo,butconsiderablecontroversy,WuMochouveryearlyhasbeeneliminatedwithComrade“”identityspeculationLidaimo.Wanttogetfamousinthetalentshow,theplatformofpublicopinionoperationandplatformperformanceisequallyimpo
6、rtant.Inthestage,theprogrambehindthescenes,players,privatelife,areverycommonmeansofspeculationplayers.Andspeculationplatformisnolongerjusttraditionalmedia,socialmediahasbecomethelargestplatformforplayershype.Socialmediatodraftastaristhemosttypicalnetworkofintegratedmarketingcomm
7、unicationlogic,newsmedia,forum,micro-blog,YYandotherPostBarcommunicationtoolsneedtobeplanneduseofinteraction.Breakthenews,comment,analysis,debate,spread,digblack,etc.,accordingtodifferentdivisionoflaborneedtouseavarietyofmediacommunicationtoolcombination.Communicationlogicisthef
8、irstthroughtherevelations,digblackfortheconvers
