2007,吉列-宝洁中国整合之道—上篇(1)（2007 - gillette, procter gamble china integration - part one (1)）

《2007,吉列-宝洁中国整合之道—上篇(1)（2007 - gillette, procter gamble china integration - part one (1)）》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、2007,吉列-宝洁中国整合之道—上篇(1)（2007-Gillette,Procter&GambleChinaintegration-Partone(1)）2007-Gillette,Procter&GambleChinesewayofintegration(,2)(WenZhongruoinvolvingtradesecrets,onlythatanyindividualorcollectivewithoutpermissionandreproducedasreference,individualorcollective,withoutreferencetoandreproduc

2、edespeciallywebsite,theauthorwillretaintherighttopursueitslegalresponsibility--Part1)thefirstchapterdirectory--awesomeglobal"wealthymarriage."3GilletteChinaKing...For42006years,GilletteChinaproblemssurfaced...6-Gillette:Procter&GambleAnalysisafterthemergerofthe"bloodbath"laborpains...8chapterse

3、cond:10and10000terminal...11"superblueDynasty"VS"WeiFengnewage...16SCWorCM?Procter&GambleGillettedid"vacillating"?19...Thirdchapter:"overthe"fogofProcter&Gambledealersbeforethedark...25originalGillettedealer:"bloodbath"decideonwhatpathtofollow?28terminal:howtosolvethe"mess"project?30...Chinesea

4、ndrazor:agame,two...33on2006Procter&GambleGillette"drop"strategy...Chapter35introductioninAugust2006,ShanghaiHongqiaoAirport,twomenout,fromtheexitofgaunt,stillcouldnotconcealhisexcitement,shoulderluggagenotstoptalking.Atthispoint,itwas10late.TheyhavejustreturnedfromthesurveyinCentralChina,andth

5、erearethreeothergroups,whichhavebeenrushedbacktoShanghaiheadquartersaftertheinvestigationoftheothereightprovinces.Attopspeed,norest,twopeopledrovetotheShanghaiheadquarters.1am,Shanghai,HuangpuDistrict,topfloor,officebuildinglights,agroupofpeopleare"quarrel",isthemarketresearchresultsmakethemexc

6、ited.Theyare"perverted"enjoyingthepleasureofworkingovertime-painandpleasure.Rememberhowmanytimespeoplesleepinginthenight,inordertoastrategicortacticalproblem,don'tstoparguing,spark,thought,inburst--thanitseemsatdeadofnightinWCsmokingmoreinspiration.Isagroupofelitepeople--Chinamarketingconsultin

7、gindustryinsuchagroup,fromLZZDConsultingConsultants;issuchathing--theworld'slargestcosmeticscompanyProcter&Gamble,theworld'slargestacquisitionin2005manualrazorcompanyGillette,andChinesemarketasthefirststrategicintegrationoftheirpr