中国市场汽车品牌个性测量及分析

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1、千家品牌实验室2010年中国市场汽车品牌个性测量及分析2010年中国市场汽车品牌个性测量及分析千家品牌实验室、华南理工大学2010年10月，千家品牌实验室采用品牌搜索研究方法对中国市场上24个知名汽车品牌的品牌个性进行了对比分析，以51个品牌人格关键字+品牌名称+行业名称为组合关键字进行搜索，将返回结果值与该品牌的平均值进行比较，获得了以下原始数据：　奥迪宝马奔驰本田比亚迪标致别克长安长城大众丰田福特务实0.220.180.050.040.030.190.040.090.160.190.070.07顾家1.020.720.220.230.310.97

2、0.280.380.6610.650.290.26传统1.020.692.130.170.250.832.210.330.580.862.750.27诚实0.060.050.230.170.090.040.010.430.030.050.270.28直率0.040.030.210.010.030.030.010.020.010.030.010.19真实0.910.622.231.520.211.100.240.3011.950.590.230.22健康1.301.000.250.383.071.040.735.950.951.440.640.31原生

3、态0.170.120.050.030.030.140.030.090.100.160.430.06快乐1.060.712.642.143.251.220.670.450.700.770.580.31感性0.040.040.160.070.040.040.010.170.170.050.170.16友好0.380.290.090.380.700.380.081.370.100.230.160.09大胆0.520.381.360.071.010.600.871.690.220.310.130.10时尚2.447.624.994.070.562.491.0

4、70.991.832.035.976.07兴奋0.470.371.410.530.950.700.130.260.230.220.130.11活力0.530.321.060.100.130.530.101.980.480.411.480.15酷2.621.490.504.656.573.011.130.762.631.240.546.23年轻0.970.700.191.170.220.880.270.370.550.640.251.93富有想像力0.360.290.770.430.080.320.101.120.212.670.730.80独特1.2

5、90.970.280.250.231.120.300.480.720.910.350.35追求最新4.072.380.718.1410.774.211.621.395.182.559.391.07独立2.161.313.780.480.681.910.608.402.241.340.480.51当代0.120.100.300.220.030.110.340.780.060.190.410.40可靠0.530.340.111.070.110.440.110.200.370.460.140.14勤奋0.660.440.140.131.310.490.16

6、0.290.400.521.910.20安全2.761.870.520.560.672.6211.320.892.922.420.710.64智能1.390.900.292.480.481.470.450.491.031.160.610.35富有技术3.287.130.665.926.942.9210.351.312.012.710.977.13团队协作0.870.651.851.470.200.960.190.390.560.862.840.28成功1.641.153.620.300.471.610.546.821.081.715.220.48领导

7、1.461.130.332.220.431.360.530.561.021.370.390.39自信1.010.750.220.190.290.970.300.380.760.800.282.42责任1.831.030.350.340.781.600.560.871.581.515.680.55绿色1.841.273.970.510.501.740.550.732.031.520.940.46充满爱心0.740.581.330.230.240.900.140.240.470.420.240.18高贵1.190.750.261.880.301.510.

8、360.360.800.580.240.338千家品牌实验室2010年中国市场汽车品牌个性测量及分析魅力0.