青年家园项目策划

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1、青年家园“动感地带杯”创业计划大赛公司名称：青年家园公司成员：吴水兴、聂青平、郭俊、肖羊杰江泽铭、韩朝、张博、周春兰第46页共46页青年家园目录一、概要1.1创业理念和思路···································—3—1.2公司简介·········································—3——1.3团队介绍·········································—4—二、公司概述2.1.公司的宗旨········

2、·································—4—2.2公司的经营理念·····································—4—2.3公司的经营策略·····································—5—2.4相对价值增长······································—5—2.5公司设施···········································—6—三、产品与服务3.1服

3、务概述···········································—6—3.2服务详情··················································—7—四、市场分析第46页共46页青年家园4.1大学生娱乐业的背景·································—10—4.2目标市场···········································—10—4.3市场容量·············

4、······························—12—4.4市场开发···········································—13—五、营销策划附录与销售5.1营销策略及销售·····································—13—5.2营销计划··········································—13—5.3定价战略········································

5、···—16—5.4分销渠道及合作伙伴·································—19—六、团队管理方案6.1企业组织的7S模型···································—20—6.2硬件要素分析········································—21—6.3部门职责············································—22—6.4软件要素分析··················

6、······················—24—七、风险管理与分析第46页共46页青年家园7.1、市场风险·····················-28-7.2、经营风险·····················-29-7.3、竞争风险·····················-32-7.4、团队风险······················-33-7.5、财务风险······················-35-7.6、其他风险·······················-35-八

7、、财务制度8.1财务部职责范围····················-36-8.2借款和各种费用开支标准及审批制度···········-37-8.3日常费用报销·····················-38-九、投资分析9.1导入期················································-38-9.2发展期················································-39-十、资本的退出10.1退出方式······

8、·················-42-10.2退出时间·······················-43-十一、附录附录1····················································-43-附录2····················································-46-第46页共46页青年家园一概要1.1创业理念和思路与时俱进，开拓创新，我们这群热血青年怀揣着激情和理想，踏上了这条创业之路。我们从群众中来定要