b2c电子商务退货成本控制分析_毕业论文

b2c电子商务退货成本控制分析_毕业论文

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时间:2017-09-18

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1、毕业论文(专科)题目:B2C电子商务退货成本的分析与控制 ─────────────────────────15摘要电子商务大大地提高了传统商务的效率,而物流一直是困扰B2C电子商务的一大难题。经济的发展赋予了物流新的含义,在过去的十年里,逆向物流及其商业模式受到越来越多的关注。从整个供应链角度来看,完整的物流体系也应包括正向物流和逆向物流。在电子商务中,退换货服务质量的优劣大大地影响了顾客的网购决策。现代国际调研公司曾对4500万户网购用户进行了调查和深访。调查报告显示,96%的受访者认为自己的购买决策很大一部分取决于退货服务和质量。如

2、果对某商家退换货服务不满意,30%的网购用户选择不会再次在该商家进行购买,63%的网购用户表示将减少在该商家购买的频率。由此可见,现代消费者越来越注重网购中商家退货管理的质量。本文主要分析了退货管理方面存在的主要问题,从退货管理和退货策略以及建立相关物流系统角度分析B2C电子商务退货成本控制,提出相应的解决方案,为在线商家控制退货量丶提高效率以及分析退货数据上提供了方法。关键词:B2C;电子商务;退货成本15目录1概述·····························································

3、···············11.1B2C电子商务退货管理的现状···························11.2B2C电子商务的退货成本的概念·······························21.3选题背景·····················································42B2C电子商务退货成本分析··································62.1降低退货量···········································

4、······················62.1.1说明商家的退货政策···················································62.1.2完整的商品信息说明···················································72.1.3改良线上服务····························································72.1.4配送改进····································

5、······························72.2提高退货处理效率························································72.2.1标准化退货流程·························································82.2.2自动化退货的重视······················································82.3退货预测和退货数据分析·····················

6、··························82.3.1分析历史数据····························································82.3.2比较传统销售····························································93B2C电子商务退货成本控制的策略建议········································93.1逆向物流成本管理策略····························

7、······················9153.1.1构建逆向物流信息系统··············································103.1.2加强退货管理、控制退货行为·····································103.1.3最大化退货回收产品的再利用价值······························113.1.4新设流程和配备场地处理退货和回收货品····················113.1.5电子商务配合逆向物流成本管理优势·········

8、·················124结束语·········································································

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