正文描述:《sports marketing》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、$$$PORTSMARKETING!!!SPRT405;WINTER2007Instructor:E.Vincent[“Vince”]Carter,Ph.D.ClassRoom:DDH104KOffice:107BDCClassTime:TR8:10-10:15pmPhone:(661)654-6776CRN:11279E-mail:ecarter2@csub.eduOfficeHours:TR4:00-5:30pmCOURSERESOURCES1)REQUIREDTEXT:SportsMarketing,3r
2、dedition.MatthewD.Shank,.2005[ISBN#0131440772]2)SupplementalContentLinks:·Street&Smith’sSportsBusinessJOURNALhttp://www.sportsbusinessjournal.com[copiesprovided]·AmericanMarketingAssociation“Sports&SpecialEvents”Directoryhttp://www.marketingpower.com/content
3、24760C6261.phphttp://www.marketingpower.com/content25618C6517.php·SportsMarketingAssociationhttp://www.sportmarketingassociation.com/index.htm[’07Conference]·SportsManagementWorldwideNewsletterhttp://www.sportmanagement.com·NationalSportsMarketingNetworkhttp
4、://sportsmarketingnetwork.com/ourteam.html·SportsLinksCentral[portal]http://sportslinkscentral.comCOURSEOBJECTIVES(LearningOutcomes)AsdescribedintheCSUBCatalog,thiscourseprovides;“Anoverviewofthevarioustechniquesandstrategiesofmarketingsports.Areasofdiscussi
5、onwillincludedevelopingabrand,understandingthesportmarket,consumersegmentation,identificationoftargetmarkets,usingtechnologyinmarketing,creatingamarketingmix,andsponsorships.Theclassisdesignedtodevelopastudent’sCRITICALTHINKING&EVALUATIONABILITIES(uppercasea
6、dded).”Thesequenceofspecificskillsimpartedisasfollows:a)COORDINATINGSportsManagementCluboperationsasanORGANIZATIONALDESIGNscenariob)CONCEPTUALIZINGsportsmarketingstrategiesandtacticsusingaSYSTEMSFRAMEWORKc)ANALYZINGsportsmarketingsituationsusingaSTRATEGICPER
7、SPECTIVEd)PROPOSING“realworld”sportsmarketingbusinessmodelsbyapplyingPROBLEMSOLVINGTECHNIQUESe)PLANNINGsportsmarketingprogramsforCSUBathleticsoperationsbasedonBESTPRACTICELEARNINGf)CONSIDERINGsocialresponsibilityofsportsmarketingplansaccordingtoestablishedBU
8、SINESSETHICSPRINCIPLES.7Dr.Carter[Winter2007]SPORTSMARKETING[SPRT405;CRN#14984]COURSEMETHODOLOGYThiscourseistaughtinamannerthatcombinesthespiritednatureofsportswiththesystematicconceptsofmarketi
显示全部收起
温馨提示:
1. 部分包含数学公式或PPT动画的文件,查看预览时可能会显示错乱或异常,文件下载后无此问题,请放心下载。
2. 本文档由用户上传,版权归属用户,天天文库负责整理代发布。如果您对本文档版权有争议请及时联系客服。
3. 下载前请仔细阅读文档内容,确认文档内容符合您的需求后进行下载,若出现内容与标题不符可向本站投诉处理。
4. 下载文档时可能由于网络波动等原因无法下载或下载错误,付费完成后未能成功下载的用户请联系客服处理。