欢迎来到天天文库
浏览记录
ID:8317952
大小:356.00 KB
页数:58页
时间:2018-03-19
《工商管理本科毕业论文标准外文翻译(有出处)》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、毕业论文(设计)外文翻译题目:系别:工商管理专业:市场营销班级:08甲班学 号:学生姓名:指导教师:二○一二年三月58influenceofconsumerandcategorycharacteristicsonprivatelabelattitudesandpurchaseintentioninemergingmarketaconceptualmodel作者:SandraHorvat国籍:Croatia出处:InternationalJournalOfOperationsManagementA
2、bstractUntilrecently,privatelabelswereconsideredtobeaphenomenonlimitedfastmovingconsumergoodsinmarketsofeconomicallydevelopedcountries.However,analysisofdataonvaluesharesandprivatelabelgrowthratesonthegloballevelindicatesthatthisisnolongerthecase.Pri
3、vatelabelshavebecomerealcompetitiontomanufacturerbrandswhichcannolongerbeignored.Duetotherapidgrowthofprivatelabelmarketshareresearchershavelookedintodifferentinfluentialfactorsinattempttocomprehendreasonsbehindtheirsuccess.Existingresearchonprivatel
4、abelmanagementhavemadeasignificantcontributionstothedevelopmentoftheoryandpracticalstrategies,however,theproblemsofmanagingprivatelabelsatthelevelofindividualcategoriesisstillnotsufficientlyexplored,althoughthedifferencesamongtheproductcategoriesareh
5、ighlightedascriticalsourceofdifferencesinprivatelabelsuccess.Ontheotherhand,consumersreflectthedemandsideofthepurchasingprocesssotheirperceptionsandcharacteristicscriticallyaffectdecisionsonbrandselectionandthereforeperformanceofthebrand.Theprimarypu
6、rposeofthispaperistodefinecategoryandconsumerlevelfactorswhichaffectconsumers’attitudesabout58privatelabelsandconsequentlytheirpurchaseintentioninemergingmarketsandtoproposeanadequateconceptualmodel.Keywords:privatelabelattitudes,consumercharacterist
7、ics,categorycharacteristics,emergingmarketIntroductionTheincreaseinsalesandmarketshareofprivatelabelsisoneofthemostsignificantphenomenainbothdistributionchanneltheoryandpractice(Veloutsou,GioulistanisandMoutinho,2004)andoneofthemostimportantstrategie
8、sdevelopedbyretailersinthelast30years(Berges-Sennou,2009).Theirexponentialgrowthandthefactthattheyhavebecomestrongcompetitivethreattonationalmanufacturers(Bao,BaoandSheng,2011)hasstimulatedincreasedacademicandcommercialinterestinprivatelabelmanagemen
此文档下载收益归作者所有