工商管理本科毕业论文标准外文翻译(有出处)

工商管理本科毕业论文标准外文翻译(有出处)

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时间:2018-03-19

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1、毕业论文(设计)外文翻译题目:系别:工商管理专业:市场营销班级:08甲班学 号:学生姓名:指导教师:二○一二年三月58influenceofconsumerandcategorycharacteristicsonprivatelabelattitudesandpurchaseintentioninemergingmarketaconceptualmodel作者:SandraHorvat国籍:Croatia出处:InternationalJournalOfOperationsManagementA

2、bstractUntilrecently,privatelabelswereconsideredtobeaphenomenonlimitedfastmovingconsumergoodsinmarketsofeconomicallydevelopedcountries.However,analysisofdataonvaluesharesandprivatelabelgrowthratesonthegloballevelindicatesthatthisisnolongerthecase.Pri

3、vatelabelshavebecomerealcompetitiontomanufacturerbrandswhichcannolongerbeignored.Duetotherapidgrowthofprivatelabelmarketshareresearchershavelookedintodifferentinfluentialfactorsinattempttocomprehendreasonsbehindtheirsuccess.Existingresearchonprivatel

4、abelmanagementhavemadeasignificantcontributionstothedevelopmentoftheoryandpracticalstrategies,however,theproblemsofmanagingprivatelabelsatthelevelofindividualcategoriesisstillnotsufficientlyexplored,althoughthedifferencesamongtheproductcategoriesareh

5、ighlightedascriticalsourceofdifferencesinprivatelabelsuccess.Ontheotherhand,consumersreflectthedemandsideofthepurchasingprocesssotheirperceptionsandcharacteristicscriticallyaffectdecisionsonbrandselectionandthereforeperformanceofthebrand.Theprimarypu

6、rposeofthispaperistodefinecategoryandconsumerlevelfactorswhichaffectconsumers’attitudesabout58privatelabelsandconsequentlytheirpurchaseintentioninemergingmarketsandtoproposeanadequateconceptualmodel.Keywords:privatelabelattitudes,consumercharacterist

7、ics,categorycharacteristics,emergingmarketIntroductionTheincreaseinsalesandmarketshareofprivatelabelsisoneofthemostsignificantphenomenainbothdistributionchanneltheoryandpractice(Veloutsou,GioulistanisandMoutinho,2004)andoneofthemostimportantstrategie

8、sdevelopedbyretailersinthelast30years(Berges-Sennou,2009).Theirexponentialgrowthandthefactthattheyhavebecomestrongcompetitivethreattonationalmanufacturers(Bao,BaoandSheng,2011)hasstimulatedincreasedacademicandcommercialinterestinprivatelabelmanagemen

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