工商管理本科毕业论文标准外文翻译（有出处）

《工商管理本科毕业论文标准外文翻译（有出处）》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、毕业论文（设计）外文翻译题目：系别：工商管理专业：市场营销班级：08甲班学　号：学生姓名：指导教师：二○一二年三月５８influenceofconsumerandcategorycharacteristicsonprivatelabelattitudesandpurchaseintentioninemergingmarketaconceptualmodel作者：SandraHorvat国籍：Croatia出处：InternationalJournalOfOperationsManagementA

2、bstractUntilrecently,privatelabelswereconsideredtobeaphenomenonlimitedfastmovingconsumergoodsinmarketsofeconomicallydevelopedcountries.However,analysisofdataonvaluesharesandprivatelabelgrowthratesonthegloballevelindicatesthatthisisnolongerthecase.Pri

3、vatelabelshavebecomerealcompetitiontomanufacturerbrandswhichcannolongerbeignored.Duetotherapidgrowthofprivatelabelmarketshareresearchershavelookedintodifferentinfluentialfactorsinattempttocomprehendreasonsbehindtheirsuccess.Existingresearchonprivatel

4、abelmanagementhavemadeasignificantcontributionstothedevelopmentoftheoryandpracticalstrategies,however,theproblemsofmanagingprivatelabelsatthelevelofindividualcategoriesisstillnotsufficientlyexplored,althoughthedifferencesamongtheproductcategoriesareh

5、ighlightedascriticalsourceofdifferencesinprivatelabelsuccess.Ontheotherhand,consumersreflectthedemandsideofthepurchasingprocesssotheirperceptionsandcharacteristicscriticallyaffectdecisionsonbrandselectionandthereforeperformanceofthebrand.Theprimarypu

6、rposeofthispaperistodefinecategoryandconsumerlevelfactorswhichaffectconsumers’attitudesabout５８privatelabelsandconsequentlytheirpurchaseintentioninemergingmarketsandtoproposeanadequateconceptualmodel.Keywords:privatelabelattitudes,consumercharacterist

7、ics,categorycharacteristics,emergingmarketIntroductionTheincreaseinsalesandmarketshareofprivatelabelsisoneofthemostsignificantphenomenainbothdistributionchanneltheoryandpractice(Veloutsou,GioulistanisandMoutinho,2004)andoneofthemostimportantstrategie

8、sdevelopedbyretailersinthelast30years(Berges-Sennou,2009).Theirexponentialgrowthandthefactthattheyhavebecomestrongcompetitivethreattonationalmanufacturers(Bao,BaoandSheng,2011)hasstimulatedincreasedacademicandcommercialinterestinprivatelabelmanagemen