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BEC中级写作电子讲义第一讲BEC写作概述本课程安排简介写作共6次课,第1次讲概述。BEC写作简介:!写作目的与要求1Canmakenotesthatareusefultobothhim/herselfandtocolleagues.2Canwritemostlettershe/sheislikelytobeaskedtodo;sucherrorsasoccurwillnotpreventunderstandingofthemessage.3Canwriteasimplereport.写作考试共进行45分钟,占总成绩的25%,小作文占10分,大作文占20分。更多的报名信息和成绩查询方法请上网了解:www.neea.edu.cn教育部考试中心4测试范围与选材1身份介绍(PersonalIdentification)2、工作环境与日常事务(Theoffice,generalbusiness,environmentandroutine)3、接待与闲暇活动(Entertainmentofclients,freetime,relationshipswithcolleaguesandclients)4、商务旅行(Travel)5、健康(Health)6、购买与销售(Buyingandselling)7、公司结构、系统及程序(Companystructures,systems,processes)8、产品与服务(Productsandservices)9、成果与成就(Resultsandachievements)其外,还会涉及其他的一般商务话题(Businessissues)。3测试题型分析AnOverviewofBECVantageWritingPARTFunctions/CommunicativeTaskInputResponseRegister1BusinessCorrespondence:e.g.givinginstructions,explainingadevelopment,askingforcomments,requestinginformation,agreeingtorequestsRubriconly(pluslayoutofoutputtexttype)Note,message,memoore-mail(40-50words)Neutral/informal
12Correspondence:e.g.explaining,apologising,reassuring,complainingReport:describing,summarisingProposal:describing,summarising,recommending,persuadingOneormorepiecesofinputfrom:businesscorrespondence(mediummaybeletter,faxore-mail),internalcommunication(mediummaybenote,memo,ore-mail),notice,advert,graphs,chart,etc.(pluslayoutifoutputisfaxore-mail)Businesscorrespondence(mediummaybeletter,faxore-mail)orshortreportorproposal(mediummaybememoore-mail)(120-140words)Neutral/formal题型:1.商务便条类;2.商务便函类;3.商务书信类;4.商务报告类注意:BEC不是单纯的英语考试,也不是考察商务知识。对策:学习、模仿高水平的论文例题解析:•Youworkforacompanywhichproduceslaserprinters.Youarevisitinganothercompany,Softcell,tobuysomecomputersoftwareforyourdepartment.Theyhaveexpressedaninterestinyourcompany'sprintersandyouwouldliketotaketwentybrochuresandthreesampleprinterswithyou.相关i句汇:laser,inkjet,projector(Barco),photocopier(Xerox),faxmachine,scanner,computer,monitor相关1円汇:companyliterature;brochure;leaflet;flyer;whitebook;datasheet;prospectus•WriteashortnotetoMr.JimAsano,theSalesManager.•Askingforhispermissiontotaketheseitems.•Explainingwhyyouwantthem.•Mentioningthetimeanddatewhenyouwanttocollectthem.Write40-50wordsonyourAnswerSheet.便函便条类题目的结构Input:situationdescriptionTask:memo,note,emailcontentpointsWrite:internalmessage(40-50words)
2注意:格式;发挥部分要确切评分标准BEC写作评分方法级别第一部分分全部完成答题要求•所有内容点都已包括在内并在答题要求允许的情况下加以发挥9或10分•语言规范、自然;错误最少,均属小错。•多样化的语言结构和丰富的词汇量。•组织效果好,注意前后呼应。•语域和格式完全适当。给读者的印象极佳。较好的完成答题要求•所有内容点都处理得不错。•大体准确;运用复杂语言时有错误。•结构合理,用词准确。•大体上组织较好,注意逻辑关系。•语域和格式总体来说适当。给读者的印象良好。尚能达到答题要求•所有的主要内容点已包括进去,遗漏了一些次要的内容。•出现ー些错误,但不妨碍交流。•结构和词汇掌握范围适度。•组织和安排总的来说令人满意。•语域和格式尚可,虽然并不完全成功。给读者的印象较好。不能完全达到答题要求•遗漏了一些主要的内容点或者处理得不充分,可能有些不切题。•有时错误影响清楚交流,错误较多,使读者感到迷惑。•结构、词汇掌握范围有限。•内容条理不清、不连贯,造成理解困难。•语域和格式不适当。给读者的印象不佳。未能达到答题要求•显著的内容遗漏/或大量内容不相关,可能由于对题目要求的误解。•严重不规范,经常出现基本错误。•题目要求的结构和词汇几乎没有提到。•缺乏组织,造成交流失败。•几乎没有使用适当的语域和格式。给读者的印象极差。什么要求也没达到。字数少于所需字数的25%,或是完全不能辨认或是完全不切题。注意:content;accuracy;conciseness【例题】•Christmasiscoming.YourcompanyisgoingtoholdtheannualChristmasparty.Asthesecretaryofthegeneralmanager,youhelparrangethepreparationforit.•Writeamemotoallemployees.•Announcingtheplannedparty.•Welcomingallemployeestojoinit.•Introducingtheprogramsofit.
3•Mentionthetimeandplacethatittakesplace.•Write40—50wordsonyourAnswerSheet.商务书信类这ー题型要求考生根据所提供的短文,如书信、传真、便函、留言条(电话留言条)等,起草一封书信,字数要求达到120—140词左右。题目结构:Input:1situationdescription2task3targetreaderReading:textsinnote,letter,fax,memo+contentpoints(handwrittennotes;secondletter)Write:businessletter(120-140words)注意英美拼写问题【例题】•Youhaveorganisedaproductionconferenceforyourcompanywhichwillbeheldon10October2005.ThefollowingistheletterofconfirmationyoureceivedfromtheConferenceCentre.•Readtheletterandfaxbelow,whichgivesdetailsoftheconference.•Then,usingallinformationfromthefax,writeyourlettertoJohnSmithattheNuffieldConferenceCentre,explainingthechangestothearrangements.•Donotincludepostaladdresses.•Write120-140wordsonseparatesheet.DearConferenceOrganiser,Iamwritingtoconfirmthearrangementsfortheconference.DATEANDTIME:NUMBEROFGUESTS:ROOMSRESERVEDCATERING:10thOctober-10a.m.to5p.m.5010a.m.to12:30p.m.CONFERENCEHALL32p.m.to5p.m.SEMINARROOMS1,2,and3Coffee—11a.m.to11:30a.m.Lunch-12:30p.m.to2p.m.ConferenceCentreRestaurantTea-4p.m.WelookforwardtowelcomingyourcompanytotheNuffieldConferenceCentre.Yoursfaithfully,JohnSmithTodayyourProductionManagerhassentyouthefaxbelowwithchangeshewouldliketomaketotheconferencearrangementsFAXFmafraidwehavetomakesomelast-minutechangestothearrangementsforourproductionconference.1.Tenmoreguestshaveaccepted.2.ThePresidentwantsonlyonehourforlunch,andjustasimplebuffet-notseatedintherestaurant.
4TheConferenceSpeaker(TomMoors)can'tcomeuntil2pm.Sohewillgivehispresentationintheafternoon.Canwemovetheseminarstothemorning?Sorryaboutthis!Sam注意:1不要跑题2适当发挥3目标读者4不要抄袭三种对策:a换句型e.g.Thisruleappliesineverycase.Therearenoexceptionstotherule.(肯定句变否定句)b换同义词e.g.Theargumentsputforwardbythesetwoauthorsarenearlythesame.Theviewsexpressedbythetwowritersarealmostidentical.c改词性e.g.TheEnglishlanguagehashadamajorimpactondevelopingotherworldlanguages.
5OtherworldlanguageshavebeengreatlyaffectedbytheEnglishlanguageintheirdevelopments.商务报告类【例题】•Yourecentlyattendedaone-daycourseonofficemanagement.Belowisthecourseprogramme,withthecommentsyouwroteonit.•WriteashortreportaboutthecourseforyourManager.Includeallyourcommentsandsaywhetheryourcompanyshouldsendotherstaffonthiscourse.Write120-140words.•WriteonyourAnswerSheet.Donotwriteincapitalletters.practical...PROGRAMMEWorkingrelationshipsCoffee11.00X12.45Planningtheday,work-flow,prioritising12.45・ISOLunch1.3()R.15Problem-solvinganddecision-makingTea3.30-usefulideasFieldHouse,London26May1999affappraisalandstaffdevelopment9.00-10.4510.45-11.003.15-3.3Managingpeopleanddev9fopingproduttivetooshorttopeopleeneral,nothingfellasleep!Recommend?第二讲BEC写作的语言、语法、组织和文体
6评分标准:级别5全部完成答题要求第一部分分第二部分分数数9或10分18或20分
7•所有内容点都已包括在内并在答题要求允许的情况下加以发挥•语言规范、自然;错误最少,均属小错。•多样化的语言结构和丰富的词汇量。•组织效果好,注意前后呼应。•语域和格式完全适当。给读者的印象极佳。4较好的完成答题要求•所有内容点都处理得不错。•大体准确;运用复杂语言时有错误。•结构合理,用词准确。•大体上组织较好,注意逻辑关系。•语域和格式总体来说适当。给读者的印象良好。7或8分14或16分3尚能达到答题要求•所有的主要内容点已包括进去,遗漏了一些次要的内容。•出现ー些错误,但不妨碍交流。•结构和词汇掌握范围适度。•组织和安排总的来说令人满意。•语域和格式尚可,虽然并不完全成功。给读者的印象较好。5或6分10或12分2不能完全达到答题要求•遗漏了一些主要的内容点或者处理得不充分,可能有些不切题。•有时错误影响清楚交流,错误较多,使读者感到迷惑。•结构、词汇掌握范围有限。•内容条理不清、不连贯,造成理解困难。•语域和格式不适当。给读者的印象不佳。3或4分6或8分I未能达到答题要求•显著的内容遗漏/或大量内容不相关,可能由于对题目要求的误解。•严重不规范,经常出现基本错误。•题目要求的结构和词汇几乎没有提到。•缺乏组织,造成交流失败。•几乎没有使用适当的语域和格式。给读者的印象极差。1或2分2或4分0什么要求也没达到。字数少于所需字数的25%,或是完全不能辨认或是完全不切题。〇分。分评分五个方面:1content2language3structure&vocabulary4organisation展开论述上面的5个方面1内容的完整性2语言
86c原则1.准确(correctness)包括四层意义,即阅读人能理解、接受的英语水平;使用精确措词,传达准确信息;正确地使用语法和标点符号;拼写正确。(1)恰当的语言风格请比较下面两组例词:FormalInformalapproximatelyAboutinquireAskascertainfindoutobtainreceiveassisthelpparticipateshareconstructbuildpurchasebuycontributegivesufficientenoughdifficulthardutilizeuse(2)准确的措词和信息下面列出的是ー系列极易混淆的单词及词组,请注意区分:alot/allotallright/alrightcannot/cannotdifferentfrom/differentthan.dueto/becauseofeffect/affectfewer/lesslie/layprincipal/principlethat/whichtheir/them/they*rewaitfor/waitonwho/whom(3)正确的语法和标点符号(4)正确的拼写2.清楚(Clarity)(1)逻辑布局(LogicalOrganization)常用的逻辑布局方法包括:①因果关系(Cause&Effect)②时间顺序(ChronologicalDevelopment)③序列顺序(SequentialDevelopment)④比较(Comparison)⑤一般到特殊(FromGeneraltoSpecific)⑥特殊到一般(FromSpecifictoGeneral)(2)合理构架句群与段落(WelLWrittenSentences&Paragraphs)例句:修改刖:MarshallCorporationwasfoundedfortyyearsago,anditnowhasbranchofficesinfourstates,anditemploysnearly400individuals.
9修改后:MarshallCorporationwasfoundedfortyyearsago.Withbranchofficesinfourstates,itnowemploysnearly400individuals.(3)统一性与一致性(UnityandCoherence)(4)强调(Emphasis)①位置②重复③数量④技巧(5)将句中关系紧密的词尽量靠近。比较下面三对句子:A.TheyboughtabicycleinBeijinginasmallshopwhichcosts$25.00.Theyboughtabicyclefor$25.00inasmallshopinBeijing.B.Hewaswarnednottodrinkwatereveninarestaurantwhichhadnotbeenboiled.Hewaswarnednottodrinkwaterwhichhadnotbeenboiled.C.Fhosewhoworkrapidlygetillintheseconditions.Thosewhoworkintheseconditionsrapidlygetill.(6)避免在同一个句子中使用意义不同的同一个字。Weshalltakeafirmlinewiththefirm.Weshalltakeastronglinewiththefilm.3.简洁(Conciseness)A.Wehavebeguntoexportourmachinetocountriesabroad.Wehavebeguntoexportourmachines.B.IntheeventthatyouspeaktoMr.Woodinregardtoproduction,askhimtogiveconsiderationtothedeliveryschedule.IfyouspeaktoMr.Woodaboutproduction,askhimtoconsiderthedeliveryschedule.C.Werequirefurniturewnichisofthenewtype.Werequirenew-typefurniture.(1)使用简洁的语言(Usesimplelanguage)尽量使用避免使用pleasewillyoubegoodenoughtopreferexpressapreferenceforbecauseforthereasonthat⑵少用陈词滥调(Omiltriteexpressions)asthecasemaybeithascometomyattentionatanearlyageavailyourselfofthisopportunityprevioustocrackofdawnpursuanttoyourrequesttakethelibertytoduetothefactthatthankingyouinadvanceenclosedhereinthisistoinformyouunderseparatecoverwithkindestregardsIwishtostateWordy⑶避免冗长的表达方式和不必要的重复(avoidwordyexpressions&unnecessaryrepetition)〇Concise1.Wewouldliketoplease
102.ForthemonthofAugustforAugust3.Pursuanttotheendofthisweeknow4.Alongperiodoftimealongtime5.Atthistimenow6.Isatthistimeis7.Theweightwashigherthantheweightwasgreaterthan8.1expectedittobeexpected9.Duringtheyearof1995during199510.Forthedevelopmentoffordeveloping11.InthecityofDallasinDallas12.Theproblemwasthatthecarwouldnotthecarwouldnotstartstart13.Squareinshapesquare14.inaccordancewithyourrequestyourequested15.Signonthefrontofthisformsignthisform16.Duringthetimethatwhile17.Consensusofopinionweagree18.Rememberthefactthatremember19,Heldameetingmet20.thisisthesituationatthistimenow(4)删改无关紧要的成份(Removeunneededfacts)A.Itshouldbenotedthatthisisthebestwecando,B.Foryourinformationweencloseacatalogue.C.Pleasebeadvisedthatwehavereceivedyourinvoice.1.assoonaspossiblebyJuly102.asyouindicatedinyourletterasyouindicated3.atalltimesalways4.atthistimenow5.continuetoutilizetheoldformuntilstartusingthenewformonFebruarysuchtimeasthenewformisavailable6.despitethefactthatdespite7.forthemonthofAprilforApril8.forobviousreasonthatbecause9.1wouldaskthatyouplease10.inconjunctionwithwith11.inthemererecentpastrecently12.intheunlikelyeventthatif13.intheunlikelyeventthat1amunabletoifIamlate,pleasedelaythemeetingbeontime,pleasedelaythemeeting14.inviewofthefactthatbecause15.itwillbegreatlyappreciatedifyouplease16.ourproductionofthenewproductwillproductionwillbeginonJuly1commenceonJuly117.pleasebeadvisedthatweexpectyoutopleasereviewthecontractreviewtheenclosedcontract(5)多使用主动语态的句子结构以明确表达意思。PaymentoftheiraccountswillbemadebyJohnsonsnextweek.Johnsonswillpaytheiraccountsnextweek.
114.具体(Concreteness)(1)尽可能地提供明确、具体的信息。a.Fhesebrakescanstopacarwithinashortdistance.TheseGoodsonpowerbrakescanstopa2-toncarwithin24feet.B.Wehopetheequipmentwillbedeliveredtoourcompanyassoonaspossible.PleasedelivertheequipmenttoourcompanybeforenextFriday.C.Sheisafasttypist.Shetypesatthefastrateof85wordsperminute.(2)使用具体词汇A.Wehavenohesitationinadvisingyou...Weadviseyou...B.Thepreparationofnewpricescaleisinhand.Newpricescalesarebeingpreparedthisweek.C.Duetotheunusualnatureoftherequest,...Astherequestisunusual,...agreatdealoftime,bad,large,good,small,around,old,convenient,young,little,majority,minority,most,less5.完整(Completeness)自查:谁(Who)?什么(What)?什么时候(When)?在哪里(Where)?为什么(Why)?怎么样(How)?6.礼貌(Courtesy)例如:DearMrs.Walters,Becauseyoudelayedsolonginyourresponse.ModelGSFisoffstock.Ifyouareinterested,wehavesomesimilarmodelsonhandYourstruly,修改:DearMrs.WaltersIfIhadknownyourneedsbeforeMay20,IcouldhaveshippedModelGSPimmediately.However,thespringsaledrainedourstock.TheModelGSK,asimilarinstrument,isinstock,andyoucouldhaveitatthesamepriceastheGSF.Itnormallysellsfor$10,000more,wewillshipitassoonasyougiveustheword.Yourssincerely(1)使用礼貌友好的词汇A.说,Thankyou”,例如:Thankyouforyourletterofyesterday.Thankyouforyourpromptreply.Thankyouforhelpingusinthisrespect.Thankyouforyourinformation.⑵体谅对方的写作态度(You-Attitude)Writeremphasis:Readeremphasis:WeareshippingyourorderonFriday.YouwillreceiveyourorderbyMonday,October10.
12Writeremphasis:Readeremphasis:Toreduceourcosts,wearechangingthebillingsystem.Toprovideyouwithclearrecords,wearechangingourbillingsystem.Writeremphasis:Readeremphasis:Iwaspleasedtohearthattheprojectwascompleted.CongratulationsonsuccessfullycompletingtheprojectWriteremphasis:Weregretthatyouclosedyouraccountwithusaweekago.Webelievethatpeoplemaycomebacktoourbankagainsoonerorlatersincewehaveagoodcreditamongourcustomers.Readeremphasis:Aweekagoyouclosedyouraccountwithus.Whateverthereason,wearepleasedtohaveplayedsomesmallpartinyourprogram.Youarecordiallyinvitedtouseour'otherservicesasoccasionmayrequire.(3)措辞得体(AppropriateWording)a,避免采用消极性的词汇或句式NegativeWording:PositiveWording:TheofficeisclosedafterfourO'clock,TheofficeisopenuntilfourO'clock.NegativeWording:WhenIreceivedyourcomplaint,Icheckedourrecords.PositiveWording:WhenIreceivedyourletter,Icheckedourrecords.NegativeWording:PositiveWording:NegativeWording:PositiveWording:Becauseyoufailedtoconnectthecable,thepicturewasblurred.ThepicturewasblurredbecausetheV-2cablewasnotconnectedtotheterminal.Youdidnotreadmyrecentletter.PleaserefertomyJune10thletter.NegativeWording:TheExecutiveBoarddidnotreceivenotification.PositiveWording:SeveralmembersoftheExecutiveBoardinquiredaboutthetimeofourDecembermeeting.Willyoupleasesendthemafollow-up?
13NegativeWording:PositiveWording:Yourletterwasnotclear.IwouldappreciateanoutlineofourmarketingdifferencesthatyoumentionedinyourOctober14thletter.b.有失礼貌的言词WedenyyourclaimWedonotbelieveWearenotsureWefinditdifficulttounderstandWeexpectWeinsistWeareforcedWetakeissueYouforgotYouneglectedYoufailedtoYoumisunderstoodYoumustYoushouldknowYoudonothavecomplaintconfusioncontrarycontrivancedelinquentdenydisagreeableexasperatefailureignoranceimpatienceincompetentincredibleinexcusableinferenceYouaredelinquentYouinsistthatYoudidnotsayYourignoringYourcreditrefusalYourrecentcomplaintYourfailuretoYourmisunderstandingYourneglectfulattitudeYourdisregardforYourinsinuationYourlackofcommunicationYourdelinquentaccountinsincereinsinuateinsultingintolerableirresponsibleirritatedlackneglectobjectionobnoxiousoffensiveunbelievableuncooperative(4)避免使用有性别歧视之嫌的词语A.用“person”代替第三人称单数。例如:Insteadof:Pleasesharethisreportwithyoursupervisor.Hewillfinditinteresting.Say:Pleasesharethisreportwithyoursupervisor,whowillfinditinteresting.B.有一些常用的商务英语词汇有性别歧视之嫌,应该稍加改变。InsteadofSayBusinessmanworkmenChairmanForemenSalesmanbusinesspersonemployees/workerchairpersonsupervisorssalesrepresentative/salespersonSpokesmanspokespersonStockboystockclerkWorkmanemployee/worker
14(5)及时答复(TimelyResponse)イ列:Wewillexamineyourcameratodeterminetheshutter-responseproblemandhaveitbacktoyouwithinthreeweeks,ifrepairsaxeneeded,Iwillcallyouforapprovaltomaketherepairs.例:Mr.Smithisoutoftheofficeuntiltheendofthemonth.Iamsurehewillbeabletoprovideyouwithalloftheinformationyourequestedwhenhereturns.连贯和衔接(一)连贯(coherence)常见连接词有:1表示罗列增加First,second,third,First,then/next,afterthat/next,finallyForonething...foranother...,On(the)onehand...ontheotherhand,Besides/what'smore/inaddition/furthermore/moreover/another/also,Especially/Inparticular,2表示时间顺序now,atpresent,recently,after,afterwards,afterthat,afterawhile,inafewdays,atfirst,inthebeginning,tobeginwith,later,next,finally,immediately,soon,suddenly,allofasudden,atthatmoment,assoonas,themomentformnowon,fromthenon,atthesametime,meanwhile,till,not...until,before,after,when,while,asduring,3表示解释说明now,inaddition,forexample,forinstance,inthiscase,moreoverfurthermore,infact,actually4表示转折关系but,however,while,though,or,otherwise,onthecontrary,ontheotherhand,incontrast,despite,inspiteof,eventhough,except(for),instead,ofcourse,afterall,5表示并列关系or,and,also,too,notonly...butalso,aswellas,both...and,either...or,neither...nor6表示因果关系because,becauseof,since,nowthat,as,thanksto...,dueto...,therefore,asaresult(of),otherwise,so...that,such...that7表示条件关系as(so)longas,onconditionthat,if,unless8表示让步关系though,although,as,evenif,eventhough,whether...or...,however,whoever,whatever,whichever,wherever,whenever,nomatterhow(who,what,which,where,when,whom)
159表示举例forexample,forinstance,suchas...,take...forexample10表示比较besimilarto,similarly,thesameas,incontrast,comparedwith(to)...justlike,justas,11表示目的forthisreason,,forthispurpose,sothat,inorderto,soasto,12表示强调indeed,infact,surely,certainly,nodoubt,withoutanydoubt,truly,obviously,aboveall,13表示概括归纳inaword,inshort,inbrief,onthewhole,generallyspeaking,inmyopinion,asfarasIknow,Asweallknow,ashasbeenstated,asIhaveshown,finally,atlast,insummary,inconclusion,(二)衔接(cohesion)1返指(referringback)例J:Davisopenedadoor."Hereisyourroom.Iamafraiditisabituntidy/'Hepickedadirtyhandkerchiefoffthefloorandstuffeditinadrawer.Thekeepercamelopingsoftlyupthelanewiththedogpaddingathisheelsandwewatchedthemthroughthehedgeastheywentby.Iheldherveryclose.Mycheekwasagainsthers.例:Thewomenwereaskedtoleave.Someofthemrefused.Theearthquakekilled24,000peopleandinsured77,000.例:Amanandawomanwerestrugglingupthedune.Themanworeshorts.Thewomanworeaprintdress.2预指(referringforward)有多种方法可用来指代将要提及的事务。例如:Thischapterwillfollowthesamepatternasthepreviousone.Inthenextchapter,wewillexaminethistheoryindetail.Theoverlapcanbeseeninthetablebelow.3省略(Ellipsis)例如:Theycandistinguishfinerdetailthanwecan.例如:Theywouldstopiftheycould.IneverdidgotoStratford,althoughIprobablyshouldhave.例如:Ithinkwewantitmorethantheydo.例如:AtlastheagreedtodowhatIaskedhimto.文体:非正式文佐Thanksforyourletter.Igotit14Sept.TvesentacopytocompHQalongwithamemoreyourfinancialsituation.I'vesetameetingfor3Octat11amtotalkaboutanotherbankloan.So,pleaseletusknowifyoucanmakeita.s.a.p.Butwemightaskyouafewthingstodowithyourinc.andexp.beforegivingyoualoan.Also1needtogetintouchwiththeGMto
16okayit.Plus,we'llfirsthavetothinkaboutthelasttimeyoudidn'tkeeppwithpayments.Anyway,inthemeantime,youneedtofillinthisbusinessplan.Bringittothemeetingwithyou.正式文体Thankyouforyourletterreceived14September2002.Acopyhasbeensenttothecompanyheadquartersinadditiontoamemorandumconcerningyourfinancialsituation.Ameetinghasbeenscheduledfor3October2002at1lamtodiscussyourrequestforafurtherbankloan.Therefore,pleaseinformusofyouravailabilityforthismeetingattheearliestopportunity.However,anumberofissuesconcerningyourincomeandexpendituremaybequeriedpriortoaloanbeinggranted.FurthermoretheGeneralManagerneedstobecontactedinordertoauthorisebankIoansofthisnature.Moreover,yourpreviousfailuretomeetpaymentarrangementswillfirsthavetobeconsidered.Nevertheless,intheinterimyouarerequiredtocompletetheenclosedbusinessplan,whichshouldbebroughttothemeeting.e.g.I'mkeenonBritishhistory1amparticularlyinterestedinBritishhistory.e.g.I'msorry,1can'tcome.IregrettoinformyouthatIwillbeunabletoattend.关于选词,见活页。关于文体,还应该注意:从来不要用And引导ー个句子。不需要括号不要缩写不要引用不要one-wordsentence.不要使用口语谚语、不要使用比喻不要使用修辞性的句子。注意自己在题目中的身份第三讲商务便函与便条审题:MrSmith,yourboss,toldyoutoaskMsLiutoattendasalespresentationonanewproduct.WriteanotetoMsLiu:*sayingwhowantshertoattendthesalespresentation;*informingherwhenandwherethesalespresentationwillbeheld有同学写成MrSmithtoldmetoaskwhowantstoattend有同学写成PleasewriteanotetoMsLiuaskinghertoattendasalespresentation.一定要把题目看清楚,再下笔写。
17(一)商务便函一般公司企业往往都印有按照自己公司风格的商业便函,请看下列例子:To:(收信人)From:(发信人)Date:(日期)Subject:(事由)MemoMessage:(正文)大企业往往拥有许多分支机构,其商务便函信笺就包含较多的内容,如:MemoTo:(收信人)Company:(分公司)Dept:(部门)Location&Ext:(地址与分机号)Subject:From:Company:DeptLocation&Ext:Date:Message:商务便函一般由以下几个部分组成:l>Memo:Memo是Memorandum缩写,因此也可以用Memorandum,此外还有!nternalMemorandum和!nterofficeMemorandum,其意思都是ー样的。2、To:这ー标题后面应写收信人的姓名与职衔,姓名前可以用尊称或不用,如:To:Mr.JohnSmith,SalesManager3、From:这ー标题后应写发信人的姓名与职衔:职衔可根据需要决定写或不写,但姓名前不要用尊称。4、Date:日期的写法同书信里日期写法的要求完全一样,不要用数字来表示月份。5、Subject:这ー标题后是写事由的,即用一个或几个词汇简单概括便函的内容,以便查阅。事由必须简洁明了,不要用完整的句子,如:ChangesinTravelAdvanceFormPromotionofStaffVacationScheduleParticipationinTrainingProgrammes6、Message商务便函还可以根据实际需要在末尾增加发信人的姓名首字母、附件、副本抄送等。例SCHOOLOFENGLISHFORBUSINESSMEMORANDUMTo:Mr.Kingswick,CourseCoordinatorFrom:BamsbyCampbelDate:19November,1995SubjectLessonPlanfor28NovemberLectureIintendtoteachmemowritinginmynextlecture.Iplantocoverthefollowingplans:1.InsideAddressThisisomittedinamemo.Asinternalcommunicationthereasonisobvious.
181.GreetingItismerepolitetoputMi*.,Mrs.orMsbeforeandtheofficeafterthenameoftherecipientYoumaysometimesaddressthereadersasagroup.2.SubjectThisisaphrasetotellthereaderwhatthememoisabout.SometimesonlythephraseisgivenwithoutthewordSubjectbeforeit.3.BodyTheseshouldbeshort,lessthan10lines,andconcentrateononlyoneparagraphoneideaeach:Sometimesformemoswiththreeormoreparagraphs,itisadvisabletobegineachwithaheadingincapitalletterstotellwhattheparagraphisabout.Anotherpracticeisnumberingtheparagraphsforeasyreferencelateron.4.CarboncopyThisiswrittenasc.c.forshort.Asinaletter,itliststhepersonswhoarealsoreceivingthememo.5.SignatureOnlytheinitialisneeded,Theofficeandnameinprintofthewriterareomitted.Inmorecasualmemosthereisnosignatureatall.Anythoughtonmynotes?Anythingtoadd?Letmeknowatteabreak.6.c.Mr.P.L.Ducke,TrainingOfficer(二)商务便条商务便条一般有四个组成部分:日期、称呼、正文、签名。ー些公司有印好的便条笺。如:
19MessageTo:Date:MessageTelephoneMessageFor:From:_Tel.:Message:Actionrequired:PleasecallbackCallerwillcallbacklaterNoactionrequiredMessagetakenby:DateTime例:让秘书通知推迟约会9a.m.MissWang,I'vegotanurgentmeetingtoday.Pleasecontacttheapplicantstopostponetheinterviewstillfurthernotice.DS分类:1告知信息inform2布置安排arrange3征求意见request4询问信息enquire5求助申请apply6推荐建议suggest1告知信息类例题:•YbuareamanageratanauditorscalledGolding&Co.YourcompanyhasjustmergedwithacompetitortobecomeMasonGolding.Youhavebeenaskedtoinformstaffofthechangeofname.•Writeamemoof40-50words:*informingstaffofthenewname*tellingthemwhentostartusingthenewname*askingstafftouseonlythenewnameafterthattime.收购与兼并mergerand叫uisition范文:AsaresultofourmergerwithMason&Co.,thenameofourcompanywillbechangedMasonGolding.Pleasestarttousethenewnameon1March2006.Youareremindedthatonlythenewnamecanbeusedfromthenon.
20remind/advise总结:告知用词tellnotifymentionexpressinformexplainnotereportadviseIamwritingtotell/informyouthatIamwritingtoexplain....(tellyourbosswhyyoucannotattend)Iamwritingtoexpress(myregret)例题Youarethetrainingmanagerofacompanywhichhaswonalargeexportorder.Youhavebeenaskedtoorganiseforeignlanguagetrainingforsomeofyourstaff.Writeamemotostaff:explainingwhythecoursesarenecessarysayingwhichmembersofstaffshouldattendannouncingwhenthecourseswillstartWrite40-50wordsonaseparatesheet.[范文]To:AllstaffFrom:theTrainingManagerDate:1March2005Subject:AForeignLanguageTrainingCourseIwasaskedtoorganiseaforeignlanguagetrainingcoursebecauseofthelargeexportorderwereceivedrecently.Itwillstarton15Marchandwilllast2weeks.Thosewhowilldealwithordersshouldattendthiscourse.2布置安排类•YouareHeadofResearchfbraninternationalcarmanufacturer.YouhavetomakeanurgenttriptomorrowtovisitPierreBlanco,acolleaguewhoworksforasubsidiary.•Writeamemoof40-50wordstoyoursecretary:•tellingherwhoyouaregoingtoseeandwhen•askinghertobookflightticketsandaccommodation•tellingherwhatworkyouwouldlikehertodoinyourabsence.•WriteonyourAnswerSheet.subsidiary,parentcompany,holdingcompany,affiliate,branch,headquarters,representativeoffice范文:IneedtohaveanurgentmeetingwithPierreBlancoofourParisofficetomorrow.PleasebookareturntickettoParisandahotelroomformeassoonaspossible.Duringmyabsence,pleasekeepmeinformedoftheprogressoftheproject.Ifthereisanythingurgent,givemeaphonecall.注意口气:比较openthedoor;pleaseopenthedoor;couldyoupleaseopenthedoor?Iwouldbegratefulifyoucouldopenthedoorforme.Iwouldappreciateitifyoucouldopenthedoor.[例文]
21Youarethemanagerofasmallexportcompany.PeterWatson,animportantclient,isvisitingyourcompanyforthreedaysfrom22October.Writeanoteof40-50wordstoyoursecretary:AskinghertobookahotelroomSayingwherethehotelshouldbeGivingherthedates[范文]比较下面三篇作文,注意内容点和语气的区别。作文I:DearMsJones,IamwritingtoinformyouthatMrPeterWatsonwillbevisitingourcompany.Wouldyoupleasebesokindlyastoreserveasuitableroomforhim?Yourssincerely作文2:HiMary,Look.TmreallysorrytohavetotroubleyoubutPeterWatson一areallyimportantclient-isvisitingthecompanyforthreedaysinOctober,startingon22nd,todiscussacontractwithus.PleasewillyoubookforMrWatsonareallynicehotelroomassoonaspossible?Thanksverymuch.Seeyousoon!作文3Mary,MrPeterWatsonisvisitingusinOctober.Couldyoupleasehireahotelroomforhim?Heisarrivingon22ndOctoberandwillstayforthreenights.Ifpossible,thehotelshouldbeoneneartheoffice.Thankyou.3询问信息类[例5]Youarethefactorymanagerofacarcompany.Youarewaitingforurgentlyneededcomponentsfromyourpurchasingdepartment.WriteanotetoMrGrayson,theAssistantPurchasingManager:enquiringaboutthereasonforthedelay;statingwhenthecomponentsareneeded;suggestingameetingtodiscussfuturedeliveries.Write40-50wordsonyourAnswerSheet.[范文]Iamwritingtoenquireaboutthereasonofthelatedeliveryoftheorderedcomponents.WeneedthecomponentsbynextMonday.Inordertosmoothourcooperation,Isuggestthatwehaveameetingtodiscussfuturedeliveries.4征求意见类[例文]YouareaProjectTeamLeader.Youhavehadtopostponeyournextprojectmeetingbecausesomeofthemembersofyourteamwillbeabroad.Writeamemoof40-50wordstoyourprojectteam:informingthemofthepostponingandgivingthereasonstatinganewdateandtimeforthemeetingrequestingsuggestionsfortheagenda.WriteonyourAnswerSheet.词汇:postpone;delayagenda,schedule,timetable[范文]Iamwritingtoinformyouthatthenextprojectmeetingwillbepostponed.Becauseseveralteammemberswillbeabroadforanotherproject,wewillholdournextmeetingon1August,startingfrom9am.Pleaseletmeknowifyouhaveanysuggestionsastothe
22agendaofthemeeting.最后一句话可以替换为:Doyouhaveanysuggestionsregardingtheschedule?Iwelcomeyoursuggestionsconcerningthetimetable.5求助申请类[例题]Youhavelostyourcalculator,andyouwanttoorderanewone.Youneedtomakeawrittenrequesttoyoursupervisor,AnnRay.WriteamemotohersayingthatyouneedareplacementexplainingwhathappenedtotheoldoneaskinghertoapprovetherequestWriteabout40-50words.[范文]Iamwritingtoapplyforareplacementcalculator.Ifoundtheoldonemissingaftertheclientmeetingyesterday.Asacalculatorisessentialtomydailywork,couldyoukindlyapprovethisrequest?[例题]Youwouldliketogotoaseminaronpresentationskills.Writeanemailtoyourlinemanager:requestingtimeoffworktogototheseminarsayingwhentheseminarisexplainingwhyyouwanttogoWrite40-50wordsonaseparatesheet.词汇:lineandstaffmanagement,linemanager,staffmanager句型:MayIhaveyourpermissiontodosth?[范文]To:NickJohnsonSubject:PresentationSkillsSeminarIwouldliketoattendaseminaron3April.Itisaboutpresentationskills.SinceIhavetomakemanypresentationstocustomers,thisseminarwillbeveryuseful.Couldyoutellmeifit'spossibletotaketimeoffworktoattendthisseminar?ThanksAngela6推荐建议类[例题]Yourcompany'sSalesDepartmenthasaskedyoutogiveatalknextFridayonyourmostrecentproject.WriteanemailtoMrsJayintheSalesDepartment:agreeingtogivethetalkandsuggestingatimesayingwhatequipmentyouwillneedrequestinginformationabouttheparticipants.Write40-50wordsonaseparatesheet.句型:Ithink..…Whynot
23ShallweIsuggest总结用法:总结suggest用法suggestsuggestdoingsthsuggest
24第四讲商务信函(上)与前面题型的共性区别:值得注意的是,大作文本身的特性1读者不同对内/对外2信息点数量3/53阅读量小/大4字数要求40-50/120-140信函要求:1、研究收信大的兴趣所在2、采用恰当的语气体谅对方的态度(You-Attitude)/自我为中心的态度(I-AttitudeorWe-Attitude)〇3、语气自然真诚请比较下面两组例句:InsteadofSayIhavepleasureininformingyou...Iampleasedtotellyou/tosay...4、言简意赅5、有礼有节,善解人意礼貌用语,如yourkindenquiry,youresteemedorder,yourvaluedcustom6,避免行文冗长请比较下面两组例句:InsteadofSayPleaseseethatanenquiryisconductedtodeterminethereason.Pleasefindoutthereason.7、避免陈词滥调请比较下面的例句:OPENINGSInsteadofSavAdvertingtoyourfavourRe(yourletter)Thewriter,wishedtoacknowledgeReferringtoyourletterOrThankyouforyourletterWeareinreceiptofWebegantoacknowledgeWehavetoacknowledgeWehavereceivedWebegtoinformyouWebegtothinkyouWearewritingtoinformyouWethankyouYouresteemedfavourtohandYourlettertohandYourstohandWehavereceivedyourletterENDINGS
25InsteadofSayThefavourofyourearlyreplywillbeobligedIshallbegladtohearfromyou.Assuringyou'dourbestattentionatalltimesWebegtoremainWeremainAwaitingthefavoursofyourearlyreplyOmitallthese.MISCELLANEOUSInsteadofSayasperaccordingtoidem.,inst.,prox.,ult.namethemonthifitiswithinourpowerifwecanitwillbeourconstantaim.weshalltryofevendateoftodayonlytoopleasedtoverygladtoperbyPleasebegoodenoughtoadviseuspleasetellustakeanearlyopportunityactpromptlyyesterday*sdateYesterdayyourcommunicationyourletter,phone,message,etc.yourgoodselfyouyourfavoryoursofthe15thyourletteryourletterofthe15thUnderseparatecoverseparately,orbetterstill,byregisteredpost,etc.8、措词精确有力(1)选用简单的词汇请比较下面两组例子:在书信中多使用单词而不是词组,在报告中词组应比单词使用频率高ー些。请比较下面两组例子:InsteadofSaywillyoubegoodenoughtopleaseinthenearfuturesoonatthepresenttimenowcometoadecisiondecideexpressapreferenceforpreferforthereasonthatbecause前面的语言报告表述多,后面的语言书信表述多。运用简明的语言表达观点。请比较下面两组例子:InsteadofSayEveryconsiderationwillbegiventoyourrequest.Yourrequestwillbecarefullyconsidered.Itgivesusmuchpleasuretoinformyou.Iampleasedtotellyou(ortosay).(2)保持词语释义的一致性避免出现ー词多义避免多词一义的错误
26(3)用词准确避免词义不清的表达方式,$0considerablequantity,favourableprice,appreciableriseo(4)措词具体、形象请比较下面两组例句:InsteadofSayWehavenohesitationinadvisingyou.Weadviseyou.Thepreparationofnewsalaryscalesisinhand.Nowsalaryscalesarebeingprepared.9.避免单调平乏(1)松散句与掉尾句松散句掉尾句IhaveaninterviewassoonasIarrived.AssoonasIarrived,Ihadaninterview.(2)长句和短句请看下面的段落:Weregrettohavetocomplainthatyouhavenotyetdeliveredthegoodsorderedamonthago.(Medium)Theyarenowurgentlywanted.(Short)Thecustomerforwhomweorderedthemthreatenstocancelhisolderunlesshereceivesthegoodsduringnextweek.(Long)Pleasethereforearrangetodeliverthematonce.(Short)(3)语序变化英语句子的正常语序是:主语+谓语+宾语。语序的变化可以起到强调作用。请看下面的例句:正常语丿予:Imetyourrepresentativeyesterday.强调语序:YesterdayImetyourrepresentative.(强调yesterday)还可以运用Itis/Itwas引导的强调句式。正常语ノ予:Wenotewithsurprisethecontentsofyourletter.强调语丿予:Itiswithsurprisethatwenotethecontentsofyourletter.10、全盘布局(LAYOUT)(1)Anopeningparagraphreferringtothepromisemade.(2)Astatementthatthepromisehasnotbeenkept.(3)Thatthedelayiscausingyourinconvenience.(4)Aclosingparagraphrequestingcompletionwithoutfurtherdelay.11、重视开头和结尾段落开头部分:(1)开头部分要恰到好处。(2)不要使用否定性的或不礼貌的词语。(3)耍从对方的角度出发体凉对方(You-Viewpoint),而不能以自我为中心(1-Viewpoint)。(4)开始句一定要切合正题,不要东拉西扯,重复对方明知的信息。(5)起首段落不宜太长。(6)起首段落要前后一致,保证连贯性。开始句最好提一下上一次联系的情况,显得自然。结尾段落:(1)明确指出希望对方采取的行动。(2)如果対方不是行动的执行者,一定要指明动作的执行者是谁。(3)说明该行动的具体实施细则。(4)指明最后的期限。(5)赞赏对方,但除非对方曾为你做过什么,否则不要随便道谢。(6)避免使用消极性词汇。(7)如若需要,表明愿意提供帮助的态度。(8)结尾段落不宜过长。
2712.检查在签名之前,请参考下述问题,检查一下所写信函是否准确、恰当。(1)布局是否合理?(2)拼写是否正确?标点符号用得是否恰当?(3)是否包含所有要点?所传递的信息是否准确?(4)措辞是否简明、准确、礼貌?•(1).语言是否自然、真诚?(6)是否做到从对方角度出发,体谅对方?(7)全文总基调是否合适?能否产生预期的效果?(8)如果自己是收信人的话,是否愿意收到这样一封信?如果所有的答案都是“Yes”,那么就可以放心地签名寄送了。总结常用句型:Referringtopreviouscontact:Thankyouforyourletteroi/dated....WithreferencetoFurthertoInreplytoStatingthereasonforwriting:Iamwritingtoenquireabout...toconfirmthat...toapologisefor/about...inreplytoyour...withreferenceto...EndingaletterIfyouhaveanyfurtherquestions,pleasecontactmeon...Ilookforwardtohearingfromyousoon.induecourse.inthenearfuture.注意考试当中的格式问题题目分类:!订单类handlingorder2询问类enquiryandreply3投诉类complaintandapology4告知变化类noticeofchanges5邀请类invitations(一)常用短语称为Dear7敬语YoursDearSirorMadamYoursfaithfullyDearMr./Mrs./Miss/MsSmithYourssincerelyDearJohnBestwishes(私人关系比较亲密)信的开头:Wearewritingtoenquireabout…写信是询问关于Wearewritinginconnectionwith...写信是关于Weareinterestedin...andwewouldliketoknow...我们对感兴趣我们想知道askingif...感谢(某日)询问是否......的来信
28Thankyouforyourletterof(date),enquiringabout…感谢(某日)询问有关的来信Wehavereceivedyourletterof(date),enclosing…感谢(某日)的来信以及随信寄来的concerning…我们已收到(某日)关于的来信如果写信的开头或者是信中要提到某件事情:withreferenceto...关于furtherto...继之后withregardto...关于Iamwritinginconnectionwith...我写信是为」Apointinyourlettergivesusgreatconcernthat…我们很关心您信中提到的Regarding...关于告知好消息Iampleasedtotellyouthat...我很高兴的告诉你ノ通知你IamdelightedtoinformyouIamhappytoadviseyou...WearepleasedtoinformyouthatWehavepleasureininformingyouthatWehavethepleasuretoappriseyouofWehavethehonourtoinformyouthat(of)坏消息Iregrettotellyouthat...很遗憾ノ很抱歉告诉你/通知你Iamsorrytoinformyou...Iamsorrytoadviseyouthat...Weregretthat...我们很遗憾说明能做与不能做的事情Weareunableto...我们不能Weareableto...我们能Wehavebeenforcedto...我们不得不说明原因Thiswasowingto...这是因为(多半为坏消息)Dueto...这是由于Asaresultof...这是的结果Becauseof...这是因为请求采取行动,如果紧急的话,可以加上后面的词组Pleasecouldyou...assoonaspossible请你尽快Wewouldbegratefulifyoucould...withoutdelay如果你能尽快我们将不胜感激Wewouldappreciateitifyoucould...immediately...如你能尽快我们将不胜感激道歉Wemustapologizefor...我们必须为表示我们的歉意Weapologizefor...我们必须为道歉Weareextremelysorryfor...我们为感到抱歉询问信息Wewouldliketoknowabout/if...我们想了解有关Pleasecouldyougiveusfurtherdetailabout…请给我们更多有关的信息Wewouldbegratefulifyoucouldletusknowabout/if...如果能告诉我们有关,我们将不胜感激
29Wewouldappreciateitifyoucouldinformusabout/if...如果能告诉我们有关我们将不胜感激轻度抱怨Unfortunately,然后直接说不幸的事情发生了,比如,Unfortunately,wehavenotyetreceivedyourpayment,wewouldbegratefulifyoucouldmakethepaymentsoon.提起注意(用在强烈抱怨屮)Ishouldliketodrawyourattentionto(thefactthat)...我想提请你们注意Ishouldliketopointoutthat...我想指出Ishouldliketoremindyouthat...我想提醒你们Ihopethatitisnotnecessarytoremindyouthat…我希望没有必要提醒你们警告Unless...除非……,否则我们将不得不……If...(not)...,wewillbeforcedto...如果不,我们将不得不(二)常用句型普通结尾:Ilookforwardtoreceiveyourreply/order/products/etc,期待收到你的答复,定单,产品等Lookingforwardtohearingfromyou.期待你的来信提供消息类邮件的结尾Ihopethatthisinformationwillhelpyou,期待这些消息会对你有所帮助。Pleasecontactmeifyouneedanyfurtherinformation.如果需要更多的信息,请你与我联系Pleasedonothesitatetocontactmeifyouareneedanyfurtherinformation.如果需要更多,请随时联系我Pleasefeelfreetocontactmeifyouhaveanyfurtherquestions.有什么问题,请有我联络。Pleaseletmeknowifyouneedanyfurtherinformation.如果需要更多的信息,请告诉我。道歉信结尾Pleaseacceptourapologiesonceagain.请接受我们的歉意Wehopethatthishasnotcausedyouanyinconvenience.我们希望这不会给你造成不便。私人商业信函,即关系比较非正式开头:Thankyouforyourletter/telephonecall/telex/fax.很感激你的来信/来电/电传/传真。Itwasapleasureto...(meetyouat/on...)很荣幸在时间/地点与你见面。Itwasgoodto...(seeyouagainat/on...)很高兴在时间/地点再次见到你。
30(hearfromyouagain)很高兴再次收到你的来信。Itwasapitythat...(wedidnothavemoretimetotalkat/on...)很遗憾我们上次没有更多的时间讨论Iamsorrythat...(Imissedyouwhenyouvisitedmyoffice)很遗憾你来我办公室时,我没能见到你。如果需要,可以在上述四个形式之后加上说过或者没有说过的话,Itwasgoodtotalktoyouonthetelephonetoday.Iwassorrytohearthatyouhadnotbeensowell.今天能够在电诂里和你交谈,真是太好了。听说你病了,我很难过。(ItwaspitythatImissedyouwhenyouvisitedmyofficelastweek.Iwouldhavelikedtohaveheardallyournews,很遗憾,上周你来我办公室时,我没能见到你。我很乐意听到有关你们的任何消息。信件主体要求提供消息:Iwaswonderingifyoucouldhelpme.我不知道你是否能帮我。提供消息:Ithoughtyoumightbeinterestedtohearthat...我想你可能会对感兴趣。抱怨:Iamafraidwehaveasmallproblem.恐怕我们有个问题告知坏消息:IamafraidIhavesomebadnews.恐怕,有些坏消息。结尾IlookforwardtoseeingyouagainnexttimeIamin...我期待着下次我在...时,与你见面。IfeveryouareinLondon,pleasegivemearingorcallin.来伦敦时,给我打电话或来我公司坐坐。PleasegivemyregardtoDiannaSmith.请替我向Dianna问好。PleasepassmybestwishestoMr.Lund.Ihopethathehasnowrecoveredfromtheflu.请向兰德先生问好。我希望他早Fl康复例题•Youaretheownerofaclothingfactory.Acustomerhassentyoualettersummarisingarecentnegotiation.Youhavewrittensomenotesontheletter.•Writea120-140wordreplytothebuyerusingtheletterandyournotes.•WriteonyourAnswerSheet.MrsPMirzaLahoreTextiles6OceanRoadSoarewe!LahoreDearParveenItwasgoodtoseeyouagainlastweekandwearedelightedthatyoursilkblouseswillbeincludedinourwintercatalogue.Whichcolours?Aspromised,listedbelowarethepointsagreedatthemeeting.1.ThecontractisfortheShebarangeofsilkblousesinthreecolours.2.YouwillgrantusexclusiveimportrightsfortheblousesintheUKT"3.Thequantitywillbe5,000pieces,withafurtheroptionof3,000:Weagreed4,000?4.Thepriceperpiecewillbe$5.65forthefirst5,000.Youwillconfirmthepricefortheoptional3,000pieces.5.Paymentwillbebyletterofcredit.$525for加optionpieces6.Theinitialorderwillbereadyexfactoryby1August19'くItrustyouwillfindthisinorder.Ilookforwardtoyourwritrenconfirmationinduecourse.Notpossible-15thattheearliestBestregardsStephaniepowell
31ChiefPurchaser段落:平头式ノ缩进式BlockVersion(平头式)DearSirorMadam,Wewelcomeyoutheorderaboveorder.Thepricesyoumentionedareoldones.Thecurrentpricesshouldbe5%higher.However,weacceptyourorderandwishtoassureyouthatdeliverywillbemadeimmediatelywereceiveyourL/C.OurT-shirtsandknittingwaresenjoyfavourablereceptionintheworldmarketbecauseoftheirfinequalityandexcellentcraftsmanship.Nowonderyourcustomershaveremarkedfavourablyonourproducts.Youmaybesurethatweshalldoourbesttomaintainourreputationforqualityandreliability.Weencloseaquotationforsummerwares,suchasbathingsuits,allcottonvestsandshallbepleasedtoreceivefurtherordersfromyou.Yoursfaithfully,EdwardWhite范例2IndentedVersion(缩行式)October30,2005MessersSamsonGhadbanCo.,Ltd.15HomsAvenue,TripoliLebanon.DearSirorMadam:Thankyouforreplyingsopromptlytoourenquiryfbrlightweightextinguishersandalsoforyouroffertoarrangeademonstration.OurgeneralmanagerandourofficemanagerwillbothbeabletomeetMrBurtonatanytimeduringthemorningorafternoonofThursday,November10th.ItwouldbehelpfulifMrBurtonwouldwriteorphonetoletusknowatwhattimewemayexpecthim.Yoursfaithfully,JohnBlack范文:DearStephanie,Thankyoufbryourletterof1March.WearedelightedthattheShebarangewillbeinyourcatalogue.Thereare,however,somesmallpointswhichneedclarifying.•TheShebarangecomesinsixcolours.Pleaselookatthesamplesandconfirmwhichthreecoloursyouwouldlike.•Youreferredtothefurtheroptionof3,000pieces.1thoughtwehadagreedon4,000.Pleaseconfirmthecorrectfigure.•Icanconfirmtheoptionalpieceswillcost$5.25each.
32Unfortunately,duetoafullorderbook,weareunabletodeliverby1.8.99.Theearliestdatewouldbe15.8.99.Ihopethiswillbeacceptable.Ilookforwardtohearingfromyousoon.Yourssincerely,ParveenMirza例题•Thecompanyyouworkforisexpandingrapidlyandislookingfornewpremises.YourManagingDirectorisinterestedinWatersideIndustrialPark,andhasaskedyoutowritealettertofindoutmoreinformation.•ReadWatersideIndustrialPark'sadvertisementbelow,onwhichyourManagingDirectorhasalreadymadesomenotes.•Then,usingallyourManagingDirector'shandwrittennotes,writeyourlettertoRosemaryBrownatWatersideIndustrialPark.•Donotincludepostaladdresses.Whichotherfirmsareinthearea?•Write120-140wordsonaseparatesheet.WATERSIDEINDUSTRIALPARKAva唯tyoflargeandsmallunitsavailable./Financialhelpavailableformanycompaniesmovingtothearea.ノExcellentroadandraillinkswithallpartsofthecountry.Foraninformationpack,pleasecontact:Skilledlabourforceformanufacturingorservicesectorbusiness.Phone(11)8008866Fax(11)3236644[范文]22JulyDearMrsBrownSubject:NewPremisesWithreferencetoyouradvertisementinthelocalnewspaper,Iwouldliketohavemoreinformationabouttheabove.Couldyoutelluswhichotherfirmsareinthearea,andwhatarethesizesoftheunitsavailableforrental.Regardingthefinancialhelpmentioned,couldyouinformuswhowouldqualifyforitandhowtoapply.Anotherpointtoclarifyistheskilledlabourcostscomparedwithotherareas.Finally,wewouldbegratefulifyoucouldsendustheinformationpacktoouraddress.Welookforwardtohearingfromyousoon.YourssincerelyAlyaMaideen
33常用句型:Iamwritingtoenquiryabout...Iaminterestedinyour...Iwouldbeverygratefulifyoucouldsendme...Iwouldlikefurtherinformationabout...例题YourManagingDirectorhasaskedyoutoreplytotheletterbelowwhichisaboutaproposededucationalvisittoyourcompanybyalocalschool.Hehaswrittenhiscommentsontheletter.SUNDSTROMTECHNICALCOLLEGERe:EducationalVisitDearMr.Takahashi,Thankyouforyourrecentletteracceptingourrequestforaneducationalvisittoyourcompany.toomany^25maximumIhavespokentothe>ttf3cntsconcernedaswellastheteacherwhowillaccompanythem.Theyareagroupof35students,agedbetween1/and18,andwillbetakingpartinthevisitaspartoftheircareersdevelopmentprogramme.IwouldliketosuggestFriday10thDecember.Thegroupwillleavehereat9:00amandshouldbewithyouby9.45am.Moncjpyoffollowingweekbetter-time'sfineIunderstandthetrainingofficer*rswillingtogiveatalktothestudentsaboutthecompany'strainingprogramme.Thiswillbeofconsiderablevalue,andIwonderedifitwouldbemosteffectiveatthebeginningofthevisit.Trainimofficernotavailableuntil11:30Finally,woulditbepossiblewNjiestudentstotalktosomenewemployeesinaninformal'questionandanswer'session?N。,sorry!Cannotreleaseemployeesfromduties.Iwouldbegratefulifyoucouldinformmeastowhethertheseproposalsaresuitableandwouldliketothankyouonceagainforyourco-operationwiththeschemefor'SchoolandBusinessLinks'.Yourssincerely,—MrYamachi《PleaserequesttoconfirmarrangementsbyphoneHeadteacher.,〜-Writealetter(120-140words)totheheadteacherexplainingthechangestheManagingDirectorwouldliketomaketothevisit.WriteonyourAnswerSheet.范文:DearMrYamaguchi,Thankyouforletterdated27July2005,inwhichyouputforwardsomesuggestionsfortheproposedvisittoourcompany.Thereare,however,afewchangeswhichIwouldliketomaketoyoursuggestions.Inordertoconfirmtheabovearrangements,Isuggestthatwediscusstheseoverthetelephoneatyourearliestconvenience.Ilookforwardtoyourearlyreply.Yoursincerely,关于求职信1length2type/handwritten3structureitheopeningiiwhythem
34iiiwhyyouivtheending结尾例句:Ilookforwardtodiscussingmyapplicationinmoredetailswithyouatinterview.第五讲商务信函(下)投诉信结构:投诉事由详述事件/投诉理由提出要求常用句型:LettersofcomplaintIamwritingtocomplainabout...Iamnotsatisfiedwith...Imustthereforeinsistthat...例题•Yourecentlyattendedaone-daytrainingcourseonhealthandsafety.Youweredisappointedwiththecourseandyouhavedecidedtowritealetterofcomplainttothetrainingcompany.•Readtheadvertisementbelow,whichgivesdetailsofthecourse.Youhavealreadymadesomenotesontheadvertisement.•Then,usingallyourhandwrittennotes,writeyourlettertoMoiraGeddingsatGBGCertificationServices.•Donotincludepostaladdresses.•Write120-140wordsonaseparatesheet.
35GBGCertificationServicesGoodforbusiness,goodforyou.Regardlessofwhetheryouareinamanufacturingorserviceindustry,youarerequiredbylawtooperateyourbusinessinamannerwhichissafeandhealthyforyourworkforce.Ourcourseswillhelpyouprovideasafeandlegallysoundworkingenvironmentforyourstaff.Ourone-daycoursesinclude:Experiencedandhighly-qualifiedtrainerstrainerwassireplacemenHigh-qualityinformationpacks 36youofthefactthatyouradvertisementsaid“superiorhotelsandfantasticfoodalltheway”.Wemustinsist,therefore,thatyourefundatleast10%ofourmoneyascompensation.Ifwedonotreceiveadequatecompensationwithin7days,wewillbeforcedtowritetothelocalnewspaper.Yoursfaithfully比较强烈投诉抗议信:DearSirorMadamIamwritingabouttheheatingunityouinstalledforuson15Marchlastyear.Unfortunately,theheatingsystemexplodedon12Januarythisyear,andblewalargeholeintheroof,thusresultinginalargedamagetobothourworkshopandstocks.Ishouldliketoremindyouthatwewrotetoyouon9thDecemberlastyearbecauseitwasmakingastrangenoise,butyoudidnotgiveusareply.Wemustinsist,therefore,thatyoureplacetheheatingsystemimmediatelyandpayforourdamageworthUS$400,000.Yourfaithfully道歉信结构:表示歉意解释原因处理意见再次道歉LettersofapologyIamwritingtoapologisefor/aboutThiswasdueto...Unfortunately,wehavebeenunableto...Iamsorryforanyinconveniencethishascaused.Icanassureyouthatwewill...例题•Youarethesecretaryinacompanywhichmakesplastictableware.Yourbosshaslefttheletterbelowforyoutoanswer.•Writealetterof120-140wordstoMs,Jerome,explainingthereasonforthedamagedgoods.Usetheinformationinherletterandthenotesfromyourboss.•Donotincludeaddresses.•WriteonyourAnswerSheet. 37^Thanks-HughregretsWemustntlosethiscustomerTheManagerPlastic-A-PlentyCo.GoughIndustrialEstateMelbourneDearSirorMadamQUALITYCAFETERIASINC.NEWROADMELBOURNE6October19975yearstobeexact.PLASTICTABLEWARE-Productnos.0821(forks)and7234(bowls)Wehaveusedyourcompanyasasuppliertoourrestaurantsforseveralyears,anduntilrecentlythequalityofyourproductshasalwaysbeengood.However,on2Septemberthisyear,wetookdeliveryofsomeplastictablewarewhichwasofextremelypoorquality.Manyofthebowlswerechippedandseveraloftheforkswerebroken.Wecannotusetheminourcafeterias.WewillReplacethemfreeofcharge.Idohopethatsuchadeliverywillnotberepeated,andthatyoursuppliestousinthefuturewillagainbeofhighquality.If,however,wereceiveanyfurtherfaultyplastictablewarefromyou,wewillbeobligedtofindanothersuppliertoprovideuswithgoocswhichmeetourownhighstandardsIamsureyouwillbeabletoprovideuswithasatisfactoryexplanation.▲SodoIItwasthefaultypac 38Yourssincerely,例题•YouworkintheSalesDepartmentofaninternationalcompany.ManuelaGarcia,animportantclient,isvisitingyourcompanyforaday.Therearesomechangestotheitineraryyousentherlastweek.•Writealetterof120-140wordstoMsGarcia,usingtheoriginalitineraryandyourhandwrittennotes,informingherofthechanges.Proposeditineraryforone-dayvisitofManuelaGarciaWednesday20October11.00MsGarciaarrivesonflight1B432fromMadridJohnSallistomeetMsGarciaatairport/4くOriginalarrivaltimetoooptimisticX,11.30ArrivalatcompanyJohnSallistogiveMsGarciaanintroductorytourofcompany18.0019.3012.3014.0015.3016.00(CarolSnape,TomMcAllister;SueSmithManuelaGarcia)JohnSallistotakeMsGarciatotheairportMsGarciadepartsonflight1B886toMadridヽJohnhastogoearly.SuewilltakeManuelatotheairport.)例题:DearMsGarcia,Furthertolastweek'scorrespondence,IamwritingtoinformyouthatwehavetomakeafewchangestotheoriginalitineraryforWednesday20October.Firstly,inordertoallowplentyoftimeforyoutotravelfromtheairport,yourtourofthecompanywillbeslightlyshorterthanthehourwhichwehadoriginallyplanned.Secondly,pleasenotethatastheWhiteHartisfullonWednesday,lunchwillbeattheSwanHotel.CarolSnapewill,however,notbejoiningusduetoapreviousengagement.IthasbeenconfirmedthatTomMcAllisterwillshowthenewvideoaboutournewnaturalshampoorangeat 3916.00.AsJohnSallishastoleaveearly,SueSmithwillaccompanyyoutotheairportforyoureveningflight.Ifyouhaveanyquestions,pleasedonothesitatetocontactme.Yourssincerely,例题•Youareresponsibleforplanningthemagazineadvertisingofyourcompany'snewproduct,whichisapolishforcars.Youhavejustreceivedtheletterbelowfromthemagazinethatyouaregoingtoadvertisewith.YouhavealsoreceivedamemofromyourMarketingManagerabouttheadvertisingcampaign.•writealetterof120-140wordstoMrEllwoodatthemagazine,tellinghimaboutthechangestotheadvertisementbooking,andaskinghimoranyotherinformationthatyourequire.DearMsBeddington,Thankyouforyouradvertisementbooking,thedetailsofwhichIconfirmbelow.NameofCompany:AutocareProductsNameofProduct:SuperglossDetailsofAdvert:1/2-pageblackandwhiteAdvertwillappearin:June,JulyandAugustissuesofthemagazineCostofadvert:$350perissue(3issues=$1050)Discounts%forearlybookingTotalCost:$997.50Wetrustthatthisissatisfactory.Yourssincerely,MemoTo:CathyBeddingtonFrom:JohnHumphreyRe:NewProductadvertisingTheManagingDirectorhasapprovedanincreaseofbudgetonthiscampaign,sowecangofor:colouradvert,sixissues.Couldyoucontactthemagazineandgetthemtochangethis?Pleasecheckthepriceandthepossibilityofabiggerdiscount.Alsotellthemtogettheproductnameright一Supagloss.Thanks 405点:colouradvertsixissuescheckpricebiggerdiscountsupagloss邀请信句型:Inviting/OfferingWeshouldliketoinviteyou...Weshouldbeverypleasedifyoucould...Weshouldbedelightedifyoucould...ThankingThankyou(verymuch)foryour(kind)invitationto...Itwasverykindofyoutoinvitemeto...Iwasdelightedtoreceiveyourinvitationto...AcceptingIwouldbeverypleasedto...Ishouldbedelightedto...DecliningUnfortunately,duetoIamunableto例题:要点:邀请访问英国并且参观エ厂请客人看剧日期在11月内容点ThankingMsGoddardforherletteracceptingtheinvitationtovisitthecompanyacceptingtheinvitationtothetheatresayingthedateareunsuitableandexplainwhysuggestinganalternativedate范文DearMsGoddard,WithreferencetoyourletterofNovember3,Iamwritingtothankyouforyourkindinvitation.IwouldbeverypleasedtoacceptyourinvitationtoseeTrackplus'sproductionfacilities.IwouldalsobeinterestedinmeetingyourcolleaguesatHeadOffice,thedesignteaminparticular.IshouldalsobedelightedtoacceptyourofferofarrangingformetoseeaplayintheWestEnd.Unfortunately,duetoabusinesstripabroadIamunabletocometoEnglandattheendofNovemberasyousuggested.However,asIfeelitisimportantthatwemeetbeforeChristmasIwouldbegratefulifyoucouldtellmeifthesecondweek 41ofDecemberwouldbesuitableforyou?Ilookforwardt。hearingfromyouagain.YoursSincerelyPaoloFelliniTest4PARTTWO•Youareinchargeoftechnicalresourcesinyourcompany.YouhavejustreceivedaletterfromtheCustomerServicesManageratJLMCommunications,whoareinstallinganewtelephoneswitchboardatyouroffices.•Lookatpartoftheletterbelow,onwhichyouhavealreadymadesomehandwrittennotes.•Then,usingallyourhandwrittennotes,writealettertoJLM'sCustomerServicesManager.•Write120-140words.SampleCDearSirorMadam,Iwouldliketothankyouforyourletter,dated15.5.2003.Firstly,unfortunately,wehaveaninternationalconferenceonthe10thofJune.Therefore,thisdateisnotconvenientforus.Couldyoupleasestartatthe11thofJune?Furthermore,wewouldliketoknowhowlongtheworkwilltake.Concerningthenumbers.Thesystemyouannouncedseemstobedifficult.Isthereaneasierwaytohandlethisproblemwithdifferentnumbers?Asforourfurtherrequests,couldwehaveadirecttelefonnumberaswellasthenameoftheperson,dealingwithus?Wearelookingforwardtopayingthebillassoonastheworkissuccessfullyfinishedincaseofanytheesingproblems.Weare 42lookingforwardtohearingfromyou.Yoursfaithfully,第六讲商务报告及建议书ー、题型分析根据不同的写作目的,商务报告分类:(1)提供信息(Information)(2)分析归纳(Analysis&Conclusion)(3)提出建议(Recommendation)题目分类:(1)文字类的题目(2)图表类的题目图表的分类:表格分类:曲线图(linechart),柱状图(barchart),饼状图(piechart),和表格(table)A,表格(Table)市场调査结果表(含本公司和Shikei的产品)ATomatsuBShikeValueformoneyReliabilityAfter-salesserviceAvailabilityAdvertising********************B.饼状图(PieChart)1999年终各地区的债售总キ(单位:百万美元)1999年终各地区的销售总量(单位:百万美元)C,柱形图(BarChart) 431999年修各地区的期售总量(单位:百万美元)ReeIr《nRec皿RegN0100200300400SOO60070080090010001999年终各地区的销售总量(单位:百万美元)D,曲线图(LineChart) 44198819891990199119921993199419951988-1995三个地区的销售总量(单位:百万美元)二、报告或建议书的结构1introduction2factsandfindings3conclusions4recommendations三、句型IntroductionTheaim/purposeofthisreportisto...Thisreportsetsoutto...Conclusion:Itwasdecided/agreed/feltthat...Noconclusionswerereachedregarding...Recommendations:Wewouldrecommendthat...Itissuggestedthat...注意四个方面:1988-1995三个地区的梢售总量(单位:百万美元)!内容上,要选取重要信息,要导入数据2结构上,要按照上面的套路,不要写流水账3语言上,要多变,句式和选词都要多变4语法上,要注意时态,一般现在时、一般过去时和现在完成四、商务报告与建议书的语言1常用词语常用的概括图表信息的词组和表达方式A,上升趋势toincrease/anincreasetogouptogrow/agrowthtojump/ajump 45toleap/aleaptoreachapeak/apeaktosoar/asoartorise/arisetoupsurge/anupsurgetoupswing/anupswingB,下降趋势tocollapse/acollapsetodecline/adeclinetodrop/adroptodecrease/adecreasetofall/afalltogodowntoreachalowpoint/alowpointtoreduce/areductionc.程度a,升降程度较大agreatdeal/big/alotapparent/apparentlyclear/dearlyconsiderable/considerablyimportant/importantlydramatic/dramaticallygreat/greatlydrastic/drasticallymarked/markedlymuchobvious/obviouslyfastquick/quicklyrapid/rapidlyremarkable/remarkablysharp,/sharplysignificant/significantlystrong/stronglysudden/suddenlyb,升降程度较小abitalittlefractional/fractionallygentle/gentlygradual/graduallyhardlylittleslight/slightlyslow/slowlysmallsteady/steadily 46c.平稳状态tobehardlychangedtohavelittlechangetokeepsteadytolevelofftoremainconstanttoremainunchanged2句型模版描述饼图1.x%ofthe比较主体is/has/are/have2.比较主体中的,部分is/constitutes/accountsfor??%inthewholepiechart.3.比较群体中的一部分is/are??%inthepiechart做出比较1.The比较主体doubled/tripledin时间comparedwiththosein时间,A在XX期间增长了一倍/两倍。2.The比较主体in地点in时间isincontrasttoin地点in时间.A在XX期间的数量是XX,然而/同时,B在XX期间的数量是XX3.AisindirectproportiontoB=AisdirectlyproportionaltoB.AB成正比4.Aisininverse/reciprocalproportiontoB=Aisinversely/reciprocallyproportionaltoB.AB成反比。5.Ahas值数asmany可数的比较主体asB.A是B的多少倍6.Ahas倍数asmuch不可数的比较主体asB.同上7.Ahasthesame比较主体asB.AB相同,相等五、报告模版INTRODUCTION首句1.Thepurposeofthisreportisto2.Theobjectiveofthisreportisto3.Theaimofthisreportisto4.Thisreportaimsto5.Mr.Xhasaskedmetoreporttoinvestigate/evaluate/study/recommend/analyze/givefeedback/estimate/assess重复题目6.Asrequestedby某人/某部门,1amsubmittingthefollowingreportabout而复题目中的目的。7.Uponrequestof某人ノ某部门,8.Asyou或者某人,某部门requestedonNovember12,1amsubmittingthefollowingreporton重复题目9.Hereisthereportconcerning重复题目要求10.Wehavedoneasurveyshowingthat重复题目要求,或者直接开始阐述数据或者信息。FINDINGS首句1.Accordingtotherecentmarketresearch/investigation/survey/thechartabove/thetableabove/undertaken,2.Therecentvisit/investigation/surveyshowedthat3.Thetable/chartabovetellsusthat4.Fromthechartshown,wefind/leam/noticethat5.Thetable/chartaboveisshowingthatCONCLUSION首句 471.在有conclusion这个sub-title的情况下,就直接陈述结论2.Accordingtothefindingsabove,itcanbeconcludedthat3.Fromthetableshown,itcanbeconcludedthat4.Therefore,itcanbeconcludedthatRECOMMENDATION首句1.在有recommendation这个subtitle的情况下,也可以直接陈述结论。注意,recommendation以及recommend后面要用动词原形(虚拟语气)。2.Thefollowingaretherecommendations3.Itisrecommendedthat4.Sthshouldbedone.5.Basedontheconclusion/analysisabove,werecommendthat/itcanconcludedthat6.Withreferencetotheadvantagesstatedabove,thefollowingrecommendationscanbemade,7.Withreferencetothefactsabove,thefollowingrecommendationscanbemade,8.somethingisrecommended,eg,Achangeofattitudeisrecommended.Amoreprofessionalattitudewillneedtobeencouragedthroughtraining.9.Onthebasisoftheresults,1havethefollowingrecommendations10.Onthebasisoftheanalysis,itisreasonabletohavethefollowingrecommendations:如果需要进ー步拓展,可以描述一下建议实施后可预期的进展或者景象。具体说法是,建议结束之后,sothat……或者thus六、例句 48OctoberNovanberDeocrnberTrucksalesrosesteadilyfromOctobertoDecember.AsteadyfallinsalesduringNovemberandDecemberfollowedthesharpincreaseinOctober.OctoberNovenberDeoonberTrucksalesdroppedduringNovemberbutincreasedagaininDecembertoexceedOctobersales.OctoberNovonberDearnberNovember.Trucksaleshardlychangedthroughouttheperiod,exceptforaslightincreasein 49AslowbutsteadyincreasewasfollowedbyasharpfallandanincreasetowardstheEnd.80TrucksalesdroppeddowninOctober,butremainedunchangedfortherestoftheperiod.七、建议注意建议的合理性与层次性(1)言之有据,前后呼应。(2)言之有理,言之可行。(3)数码标段,层次分明。请看下面的范文,注意里面所提出的建议。[例题]YouworkforTomatsu,acompanywhichproducesvideorecorders.YouareresponsibleforProductDevelopment.Readthefollowingtableshowingtheresultsofasurveyofvideorecorders.Therecordersareratedfrom*(POOR)to*****(EXCELLENT).ColumnAshowstheratingsforyourcompany'sproducts.ColumnBshowstheratingsfortheproductsofShikei,yourmaincompetitor.Usetheinformationinthetabletowriteashortreport(about100-120words)recommendingwaysofimprovingthequalityandthemarketingofyourcompany'svideorecorders.WriteonyourAnswerSheet.ATomatsuBShikeiValueformoneyReliabilityAfter-salesserviceAvailabilityAdvertising********************[题解] 50该题首先假设考生是一家录像机公司的产品开发部负责人,接着考题提供了一张调查结果表,该表格比较了本公司产品与竞争对手的产品在性能价格、质量稳定性、售后服务、市场份额及广告宣传等方面的优势与不足,考题最后要求考生根据这张表格所反映的信息,撰写ー份报告,就提高产品的质量,加强市场营销等问题提出建议。考生在动笔前一定要认真仔细地阅读考题提供的原始图表,力求看懂并吃透原文精神,然后准确地把图表信息转换成语言文字,在分析数据的基础上再根据考题要求,有的放矢地提出建议。显然这题的难度相当大,因为它要求考生首先应该具有阅读和解释视觉信息的能力,并在此基础上发表观点,提出建议。【范文】ReportTheresultsofthemarketsurveyaredissatisfying.Thereforeeffectivemeasuresmustbetakenimmediately.DiscussionofFactsFromthetableshown,itcanbeconcludedthatoureffortsinsuchfieldsas'ValueforMoney*,'Reliability','After-salesService*and'Advertising'arelesssuccessfulthanthoseofShikei.RecommendationsOnthebasisoftheresults,/havethefollowingrecommendations:1.Toorganizequalitycirclestostudyandsuperviseeverysectorinourproductionsothatanyqualityproblemscanbediscussedandsolvedinthecourseofproduction.2.Togivethemarketingmanagermorepowertomakehisowndecisionssothathecanrespondtothechangingbusinesssituationtimelier:ハ、图表题1曲线图、柱状图注意语言多样性、导入数据2饼状图注意顺序例题YouworkforMarks&Spencer,Britain'sleadingretailer.Yourcompanyplanstoinvestinalocalretailmarket.Youareaskedtoassessthelocalpurchasingpower.•Readthefollowingpiechartwhichdemonstratesthelocalfamilyincomeaftertaxes.•Usetheinformationinthecharttowriteareport(about100-120words)interpretingthechart,discussingtheprospectsofyourcompany'sinvestmentinthelocalretailmarket,andexplainingtheconclusionyoureachfromtheinformationinthechartandhowthechartsupportsyourconclusion.WriteonyourAnswerSheet. 51LocalFamilyIncomeAfterTaxes例题YouareasocialinvestigatorandarerequiredtocarryoutasurveyontheaveragefamilyexpensesintheUnitedStates.Readthefollowingchartshowingtheresultsofthesurveyoftheexpensesin1970and1975.Usingtheinformationinthecharttowriteashortreport(about100-120words),analyzingthechangesintheaverageexpensesandmakingsomerecommendationstotheAmericans. 521990AverageIncome$12002000AverageIncome$1600 53•Whatistheproductioncapacity^.Oldequipment,butmodernisationplannedJ4表格题YouareaclerkinLuckyTourismCompany.Youareresponsibleforarrangingtravellinglines.Oneday,youreceivedthedataasfollows:Readthefollowingtablewhichshowsthechangesinthewaypeoplespendtheirholidays.Thetabledividesthetourismbusinessintofourparts,tellingthedifferentpercentagesin1980andin1990,fromwhichyouwillnoticethetrendofcurrenttourismbusiness.•Usetheinformationinthetabletowriteashortreport(about120-140words)emphasizingchangesofthemainbusinessforyourcompany.•WriteonyourAnswerSheet.WHEREPEOPLESPENDTHEIRHOLIDAYS19801990Travellingabroad12%23%Goingtoseaside38%32%Camping9%35%Stayingathome41%10%Total100%100%九、文字类题目例题•Youworkforacompanythatsellselectricalgoods.YouhaverecentlyvisitedapotentialsupplierinSlovakia.Lookatthememoandyourhandwrittennotes.•Writea120-140wordreportrecommendingwhetheryourcompanyshoulddealwiththesupplierornot.To:AlanFrom:GeorginaDate:16February2000Re:YourvisittoLudovaTechnologiesSlovenskoAlanHere'stheinformationaboutLudovaTechnologies.Itisn'tmuch,I'mafraid,butit'sallwehave.Thecompanyis15yearsoldandemploysabout20people.It'slocatedinthesouthwestofSlovakia,ontheAustrianborder.Theymakeelectricalgoodssuchaspocketradios,butwe'renotreallysurewhatelse.Canyoufindoutthefollowingandw負teareportrecommendingwhatweshoulddo?ィ,ヽThefactoryDon'tforgettomakeafinalrecommendation•Whataretheproductionfacilitieslike?/\ 54Products[范文]ReportonsuitabilityofLudovaTechnologiesSlovensko(LTS)IntroductionThisreportaimstoassesswhethertheSlovakiancompanyLudovaTechnologieswouldbeasuitablesupplierofelectricalgoods.FindingsArecentvisittothecompanyshowedthatitsfacilitiesarequiteold,resultinginalimitedproductioncapacity.Despitethis,LTSproducesanextensiverangeofhigh-qualityproductsincludingradios,cassetterecordersandCDplayers.However,out-of-datemachinerymeansdeliverytimesofuptothreemonths.Thismaychangewhentheplannedmodernisationtakesplace.ConclusionLTSwouldnotbesuitableforlargeordersthatrequirequickdeliveryRecommendationsItisrecommendedthatweremainincontactwithLTSandreconsiderasupplycontractoncethefactorymodernisationiscompleted.
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