analyzing the application of cooperative principle英语

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1、毕业论文（设计）AnalyzingtheApplicationofCooperativePrincipleInBusinessLetters1.Introduction12.BusinessLettersandCooperativePrinciple32.1BusinessLetters32.1.1BusinessLetters’ImportantRoleinBusinessCommunication42.1.2BusinessLetters’Features42.2TheCooperativePrinciple72.2.1DefinitionofC

2、ooperativePrincipleanditsMaxims72.2.2ViolationoftheMaxims93.ApplicationandAnalysisoftheCooperativePrincipleinBusinessLetters103.1TheMaximofQuantityinBusinessLetters123.2TheMaximofQualityinBusinessLetters143.3TheMaximofRelationinBusinessLetters153.4TheMaximofMannerinBusinessLett

3、ers164.CaseStudyofBusinessLetter.184.1Context－QuotationLetter.194.2TheCooperativePrincipleintheCase.204.2.1AnalyzingtheViolationofQuantityMaximintheCase204.2.2TheReasonforViolationofQuantityMaximintheCase.214.2.3TheReasonsforQualityMaximAlmostNeverBeViolated.214.2.4TheReasonsfo

4、rRelationMaximSeldomBeViolated.224.2.5TheReasonsforMannerMaximSeldomBeViolated.225.Conclusion.23References2527毕业论文（设计）1.IntroductionBusinessletterreferredinthisstudyisakindofletterdealingwithbusinessactivitiesininternationaltrades.Inthismodernsociety,itisstillthemajormeansofwri

5、ttencommunicationinbusiness.“Broadlyspeaking,thefunctionsofabusinesslettermaybesaidtobe:firstly,toaskforortoconveyinformation;secondly,tomakeortoacceptanoffer;thirdly,todealwithmattersconcerningnegotiationofbusiness”(外经贸英语函电,1989:1).Goodcommunicationissoessentialinbusinessactiv

6、itiesthatitrequiresprinciplestoguidecommunication.Businessletters,asoneofafirm'smainmeansofcommunicationwithothers,itsqualityisoneofimportantelementsforsuccessfulbusiness,thusitneedstobeattachedmuchimportancetoimprovetheskillsofwritinggoodbusinessletters.Judgingfromexamplesofth

7、eapplicationofcooperativeprincipleinsuccessfulcommunication,wehadbettertoemphasizetheroleofapplyingtheprinciplewhichwillcontributetotheimprovementofbusinessletterswriting.Peoplehavefoundthatcooperativeprinciplehasbeenwidelyappliedinwritingbusinesslettersintheseyears.Grice’scoop

8、erativeprinciple(CP)isoneofthecoreideasinPragmaticswhi