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大小:122.00 KB
页数:27页
时间:2018-02-05
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1、毕业论文(设计)AnalyzingtheApplicationofCooperativePrincipleInBusinessLetters1.Introduction12.BusinessLettersandCooperativePrinciple32.1BusinessLetters32.1.1BusinessLetters’ImportantRoleinBusinessCommunication42.1.2BusinessLetters’Features42.2TheCooperativePrinciple72.2.1DefinitionofCo
2、operativePrincipleanditsMaxims72.2.2ViolationoftheMaxims93.ApplicationandAnalysisoftheCooperativePrincipleinBusinessLetters103.1TheMaximofQuantityinBusinessLetters123.2TheMaximofQualityinBusinessLetters143.3TheMaximofRelationinBusinessLetters153.4TheMaximofMannerinBusinessLetter
3、s164.CaseStudyofBusinessLetter.184.1Context-QuotationLetter.194.2TheCooperativePrincipleintheCase.204.2.1AnalyzingtheViolationofQuantityMaximintheCase204.2.2TheReasonforViolationofQuantityMaximintheCase.214.2.3TheReasonsforQualityMaximAlmostNeverBeViolated.214.2.4TheReasonsforRe
4、lationMaximSeldomBeViolated.224.2.5TheReasonsforMannerMaximSeldomBeViolated.225.Conclusion.23References2527毕业论文(设计)1.IntroductionBusinessletterreferredinthisstudyisakindofletterdealingwithbusinessactivitiesininternationaltrades.Inthismodernsociety,itisstillthemajormeansofwritten
5、communicationinbusiness.“Broadlyspeaking,thefunctionsofabusinesslettermaybesaidtobe:firstly,toaskforortoconveyinformation;secondly,tomakeortoacceptanoffer;thirdly,todealwithmattersconcerningnegotiationofbusiness”(外经贸英语函电,1989:1).Goodcommunicationissoessentialinbusinessactivities
6、thatitrequiresprinciplestoguidecommunication.Businessletters,asoneofafirm'smainmeansofcommunicationwithothers,itsqualityisoneofimportantelementsforsuccessfulbusiness,thusitneedstobeattachedmuchimportancetoimprovetheskillsofwritinggoodbusinessletters.Judgingfromexamplesoftheappli
7、cationofcooperativeprincipleinsuccessfulcommunication,wehadbettertoemphasizetheroleofapplyingtheprinciplewhichwillcontributetotheimprovementofbusinessletterswriting.Peoplehavefoundthatcooperativeprinciplehasbeenwidelyappliedinwritingbusinesslettersintheseyears.Grice’scooperative
8、principle(CP)isoneofthecoreideasinPragmaticswhi
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