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新视野大学英语读写教程第四册教案B4U3Unit3BeingEntrepreneur＊TeachingObjectives:StudentswilllearntouseEnglishto1。Totalkabouttheentrepreneurialspirit2.Tounderstandthetextfully3。Toapplythephrasesandpatterns4.Tomastertheessaywritingskill*TimeAllotment：eachunit8classes
11st———2ndclasses：PartIWarmingup1.Lead-in:Guessingactivityandshortanswerquestions2.Pre-readingactivities：compounddictation3.Culturalbackground：Propernames3rd--4thclasses:PartIITextStudy4.ReadinginDepth:StructureAnalysis,Summary,Difficultsentencesanalysis5.LanguageFocus:MorepracticeinLanguagePoints(languagepointsexplanation,SentencePatterns，UsefulExpressions)5th—6thclasses：PartIIIReflection6.Criticalthinking：Morespeakingpracticeindiscussionrelatedtobeingentrepreneur.7.WritingPractice:Essaywriting•Writeanarrativewithbiographicalinformation。7th—8thclasses：PartIVAssignment7.Post-readingactivities:summaryofusefulexpressions,watchinganddiscussing,speakingtask,etc。8。SectionB:FocusonfastreadingandpracticeinreadingskillUNIT3SectionAFredSmithandFedEx：ThevisionthatchangedtheworldPartIWarmingup1.Lead—in：
21）Guess：Whoishe/she?a.HewasanAmericanbusinessman,marketerandinventor.Herevolutionizedsixindustries:personalcomputers，animatedmovies,music,phones,tabletcomputing（平板电脑应用）,anddigitalpublishing。Hediedofcancerattheageof56in2011.b。HeisanAmericanbusinessmagnate（巨头)，philanthropist(慈善家)，investor，computerprogrammer,andinventor。HehasbeentopoftheForbesAmericanrichlistforconsecutive（连续的）20years。HewaschairmanofMicrosoftcompany。c.HeisanAmericanprogrammer。Heisbestknownasoneoffiveco—foundersoftheworld’slargestsocialnetworkingwebsite.HeisthechairmanandchiefexecutiveofFacebook,Inc。d。HeisaChinesebusinessmagnate(大亨）.HeisthefounderandExecutiveChairmanofafamilyofhighlysuccessfulInternet—basedbusinesses.HisproductispopularallaroundChina。Tips：SteveJobs;BillGates；MarkZuckerberg；JackMa2）Discussionquestion1:Doyouoftenusetheirproducts?Dotheirproductsmakeyourlifemoreconvenient？Tips：Yes,Iusetheirproductsquiteoften.IusevariousAppleelectronicstowork，playandsocialize.Idon'thavetogotothelibrarytosearchforinformationorgethermaterials…3）Discussionquestion2：Whatisanentrepreneur?Tips:An entrepreneur isapersonwhomakesmoneybystartingorrunningbusinesses，especiallywhenthisinvolvestakingfinancialrisks。4）Discussionquestion3：Whatpersonaltraitsdosuccessfulentrepreneurshaveincommon？Tips:leadership,highmotivation，greatdetermination，willingnesstofail，competitivespirit，budget-mindedness2.Pre—readingactivities:1)Compounddictation
3Listentoashortpassageconcerningentrepreneurandfillinthemissinginformation.Thedefinitionofanentrepreneurisapersonwhoorganizesandacceptstherisksofanewbusiness。Entrepreneursmayhaveanewproductorserviceto.Ortheymayhaveideasfornewwaystodobusiness.Butanentrepreneurialspiritdoesnothavetothebusinessworld.Latelywehearmoreandmoreaboutsocialentrepreneurs。Whattheydois；theymightevenactlikebusinessentrepreneurs.Theymightmoneyinprojectsorgetotherstosupportthem.Butsocialentrepreneurssaytheyarenotbyadesireforprofits.Theirmostimportantgoal,theysay，istocreatesocialvalue.Theyorganizeandsupportprogramsthatimproveconditionsincommunities.Socialentrepreneurssaytheylookforsolutionstoneedswithoutleavingthemtogovernmentorindustrytosolve。Andtheysaytheytrytothesolution。Inotherwords,tochangethesystem，theytrytogetwholesocietiestochange.Therearemanyhistoricalexamplesofpeoplewhomightbecalledsocialentrepreneurs.SusanB。Anthony，forexample,women’srightsintheUnitedStates.VinobaBhavecreatedtheLandGiftMovementtohelpIndia’spoorand。Keys：traditional，offer，belimitedto,similar，invest,guided，aimto，spread,foughtfor，landless3.CulturalBackground：1)theMillionaire'sUnitItisthenicknamefortheFirstYaleUnit,anavalairreserveunitconsideredtobethefirstintheUnitedStates.ItwasstartedbyF。TrubeeDavison,aYalesophomoreatthetime，in1915.Theunithad29memberswhowereallwealthyandfascinatedbyflying.TheirintentionwastolearntoflyairplanessoastodevelopAmerica’smilitaryaviation。2）theMarines（海军陆战队)FormerlycalledtheUnitedStatesMarineCorps，itisabranchoftheUnitedStatesArmedForcesresponsibleforprovidingpowerprojectionfromthesea。3）the“hubandspoke"system（轴辐式空中交通系统）
4Itisasystemwhichmakestransportationmuchmoreefficientbyroutingallofthetrafficthroughoneorafewcentralhubs。TheFedExcompanytookadvantageofthisideainthe1970s，revolutionizingthewayairlineswererun。4)XeroxandGoogleXerox：anAmericanmultinationaldocumentmanagementcorporationthatproducesandsellsprinters,photocopiers，etc.Google：anAmericancorporationwhichprovidesinternet-relatedproductsandservices.PartIITextStudy1.Mainidea&structure：TipsforReading：AGoodReadershould1）Trytobecomeanactivereader。2）Learntoaskmorequestions。(what,why，how)3）Dotheefficientreading.(keypoints,topicsentence，keywords，locatingwords,necessaryandsufficient)4)Developahabitofmarkingduringreading。AnswerQuestions1)WhattypeofbusinessdoesFedExmainlydo?Tips:overnightdeliveryservice；door—to—doorpackagedelivery(Para。1）2)InwhatwaydidSmith’sChildhoodexperiencescontributetohisbusinesslaterinlife？Tips:sufferingfromadisease；pickedonbybullies；learnedtodefendhimself（Para。3）3)HowdidSmithputhispassioninflyingintorealpracticebeforehestartedhisbusiness?
5Tips:operatedacrop-dusterat15；helpedrevivetheYaleflyingclubasastudent;ranasmallcharteroperationinNewHaven;servedintheMarinesduringtheVietnamWarandflewmorethe200missions(Para.4-7）4）WhatdidSmithdoinhistermpaperforhisecomonicsclass?Howwasthepaperevaluatedbyhisprofessor?Tips:draftedaprototypeforatransportationcompany；wasn’timpressed(Para.5)5）WhatideadidSmithlearnfromhismilitaryexperience?Howdidherelatetheideatohisbusinesslater?Tips：leadership；Goodleadershiphasverymeasurableeffectsonacompany’sbottomline。(Para。7)6）WhydoestheauthormentionthewordsXeroxandGoogleinthetext?Tips:ToshowthatFedExissosuccessfulthatthenameitselfdefinesandrepresentsexpressdelivery.(Para.10)7)WhatdoesSmithconsiderasthekeyelementsforasuccessfulbusiness?Tips：appealingproductorserviceandacompellingstrategy；efficientmanagementsystem;goodleadership(Para.11）8)WhatdoesSmith’sgreatconcernforhisemployeesillustrate？Tips:hisP—S—Pphilosophy(Para。12）StructureAnalysis:Introduction:BasicintroductiontoSmithandhisFedExcompany.（Para.1)Smithis“recognizedasanoutstandingentrepreneurwithanagreeableandwinningpersonality”。（Para。2）Body:SectionOne:Smith’searlylifeexperiences.(Para.3—7)
6SectionTwo：Smith’sbusinessexperience.(Para.8-11)Conclusion:FurtherdescriptionofSmith’sfriendlyandagreeablepersonalityandthesignificanceofhisP—S—Pphilosophy.(Para.12）2.LanguageFocus：Usefulexpressions:1)touchdown（飞机等）降落，着落尽管天气恶劣，直升机飞行员还是设法安全地着陆在航空母舰的甲板上。Despitetheterribleweather,thepilotofthehelicoptermanagedtotouchdownsafelyonthedeckoftheaircraftcarrier。2）beontosth。发现新事物；制造出有趣的事物（Para。6)考古学家在发掘之初就知道他们将有重大发现。Archaeologistsknewtheywereontosomethingbigwhentheystarteddigging.3)take/have/makeastabat(doing）sth。试图(做）某事；尝试（做）某事（Para.8)警察局公布了案情的新细节,再次试图找到这个神秘的抢劫犯.Thepolicereleasednewdetailsinthecase，inanefforttomakeanewstabatfindingthemysteriousrobber。Functionalpatterns4）Recognizedasanoutstandingentrepreneurwithanagreeableandwinningpersonality,Smithisheldinhighregardbyhiscompetitorsaswellashisemployeesandstockholders.史密斯被公认为是一位和蔼可亲、性格迷人的杰出企业家。无论是他的竞争者、员工，还是他公司股票的持有人,都对他十分敬重。Recognized/Acknowledgedas…，Sb.isheldinhighregardby…用于说明“某人受尊重的程度”.
7比尔·盖茨被公认为是世界上最伟大的慈善家之一，社会各个阶层的人都对他十分敬重。Widelyrecognizedasoneofthegreatestphilanthropistsintheworld,BillGatesisheldinhighregardbypeoplefromallwalksoflife.Moreusefulexpressionsforstudentstocheckandlearnafterclass：Languageappreciation:1）Conceivedwhenhewasincollegeandnowinthe28thyearofoperation，Smith’sexquisitebrainchildhasbecomethestandardfordoor-to—doorpackagedelivery。（Para。1,L10）如今，史密斯这一源于大学时代的妙想已在现实中经营到了第28个年头，并已成为包裹快递入户行业的标杆。2）Recognizedasanoutstandingentrepreneurwithanagreeableandwinningpersonality，Smithisheldinhighregardbyhiscompetitorsaswellashisemployeesandstockholders.（Para.2,L1)史密斯被公认为是一位和蔼可亲、性格迷人的杰出企业家.无论是他的竞争者、员工,还是他公司股票的持有人，都对他十分敬重。3）Inthemilitary，leadershipmeansgettingagroupofpeopletosubordinatetheirindividualdesiresandambitionsfortheachievementoforganizationalgoals。(Para.7，L1）在军队中，领导力意味着能使团队中所有成员将个人的期望与抱负置于从属地位，而以实现集体目标为重。4）Inarticulatingthisphilosophyandinpersonallyinvolvinghimselfinitsimplementation,FrederickSmithistheforerunnerofthenewsphereofleadershipthatsuccessinthefuturewilldemand。（Para。12,L8）通过明确表达并亲身践行这一理念，弗雷德里克·史密斯已成为未来成功所必需的新领导领域的开拓者。Essaywriting:WriteanarrativewithbiographicalinformationIntroduction：
8Whoishe？Whatishefamousfor？Whyishespecialtoyou？Body：•Whataretheimportantdatesintheperson'slife？•Whatpersonalitytraitsdrivehimtosuccessormakehimspecial?•Arethereanycriticalturningpointsinhislife?•Whataretheperson'smajorachievements?•Whatistheperson’simpactonhistoryorsociety?ConclusionSampleessay:MarkElliotZuckerbergisanAmericancomputerprogrammerandInternetentrepreneur。BornonMay14，1984inNewYork，heisbestknownasoneoftheco—foundersofthesocialnetworkingsiteFacebook。Hiswiderangeofinterestsandgreatenthusiasm,aswellashisachievements，makehimoneofthemostremarkableyoungmenofourtime.（Introduction)Zuckerberg'sinterestscoveravarietyofareas.Duringhishighschoolyears,heshowedgreatinterestintheclassics。InPhillipsExeterAcademy,hewonprizesinscience（math,astronomyandphysics）andclassicalstudies.Thenincollege,hewaswellknownforhisabilitytoreciteancientpoemssuchasTheIliad.Butdon’ttakehimasabookworm.Hewasalsoafencing（击剑运动）starandcaptainofthefencingteam.Whenaninterestdevelopsintoacareer，enthusiasmplaysamoreimportantrole.In2004whenhewasstillastudentatHarvard,Zuckerberg’sexpertiseincomputerscienceledhiswayintothecreationandconstructionofthepubliccommunityplatform,Facebook.Heandhisteammatesdevotedalotofenergyandtimeintotheprojectandovercamemanyunexpecteddifficulties.Itistheenthusiasmofcreationthatreallydrovehimandhismates。AsZuckerbergexplainedinaninterviewin2007：“Formeandmycolleagues,themostimportantthingisthatwecreateanopeninformationflowforpeople.”
9Rightnow,youmaybeenjoyingthegreatconvenienceofcommunicatingwithyourfriendsandotherpeoplearoundtheworldonFacebook.MuchoftheconveniencecomesfromZuckerberg’swiderangeofinterestsandhisgreatenthusiasmtowardwork。Thoughveryyoung，Zuckerberghasestablishedhimselfasoneofthemostsuccessfulentrepreneursofourtime。Task:essaywriting:Directions:Writeabiographicalnarrativeessayofnolessthan200wordsononeofthefollowingtopics.Onetopichasanoutlineyoucanfollow.Topic:AsuccessfulpersonIntroduction：•Basicintroductionoftheperson•MainmessageofyouressayBody：•Earlylifeexperiences（Family，education，etc。）•Startofhiscareerofgreatproject•Difficultiesencounteredalongtheway•PersonaltraitsrelatedtohissuccessConclusion:Restatementofthemostimpressivetraitsoftheperson3SummaryFredSmithandFedEx：ThevisionthatchangedtheworldFrederickW.SmithisthefounderoftheFedExCorp。,thelargestandmostsuccessful.Heisrecognizedasanoutstandingentrepreneurwhoisbybothhiscompetitorsandemployees.Asajuvenile，hesufferedfromadiseaseandwasoftenbybullies.Buthispassionforflyingincreasedashegrewup。AtYaleUniversity，hehelpedtotheYaleflyingclub.Inatermpaperforaneconomicsclass，heforatransportationcompanythatensureovernightdeliveryofsmallandgoods，buttheprofessorsaiditwasn't.Aftergraduation，heandwenttoVietnam。Duringhismilitarydays,helearnedthatgood
10Leadershipacompany。HomefromVietnam，hedecidedtostartinghisownbusinessbuttheearlydaysextremefrugalityandfinanciallosses.Inspiteofdifficulties，hestilltoensuregoodmedicalplan。Hesaidsuccessinbusinessthreeelements:appealingproductorservice,,andgoodleadership。Keys：overnightdeliveryservice，heldinhighregard,pickedon,revive,draftedaprototype,time—sensitive,feasible,joinedtheMarines，hadmeasureableeffectson，takeastabat，wereunderscoredby，settheprecedent,boileddownto，efficientmanagementsystemPartIIIReflectionCriticalThinking：1。WhatchallengesdoyouthinktheexpressdeliveryservicesinChinaarepresentlyfacedwith?•highlyeffectivetransportationsystemnotyetestablished；•relativelyexpensivetransportationfees；•compensationsystemforlossordamageofpackagesnotyetcompleted.2.Whatelementsdoyouconsiderasmostimportantforbusinesssuccess?•Leadershipability•Strategicplans•Anefficientproductionandmanagementsystem•Well-motivatedemployees•High-qualityproducts•Greatmarketingandcustomerservices•Innovativespirit3。Wouldyouconsiderstartingyourownbusinessinsteadoflookingforajobwhenyougraduate？Whyorwhynot?
11Yes，。..•dosomethingIreallylike;•followmypassion;•challengemyself;•getasenseofaccomplishment；No，.。。•don’twanttotakerisks；•don''thavethequalitiesrequired；•havenoexperience;•preferaneasierlife;..。PartIVAssignment1。Usefulexpressions.2。Watching＆discussing.Whatadvicedothespeakersgiveustostartbusinessandbecomeentrepreneurs？3。Speaking：SupposeyouaretogiveaspeechonlifeexperienceofJackMa.Youcanfollowtheoutlinegivenbelow.PartI。Introductiona。BasicinformationtoJackMaandAlibabaGroup。b.Thesisstatement：RecognizedasaChinesebusinessmagnateandphilanthropist，JackMaisthefounderandexecutivechairmanofAlibabaGroup。
12PartII。Body（DetailedaccountofJackMa’slife)a。HiscollegelifeandhisinterestinstudyingEnglish；b。HisearlycontactwiththeInternetandhisbusiness；c。EstablishmentofAlibabaandTaobaoMarketplace。PartIII。ConclusionDescriptionofJackMa’spersonalityandhisgreatachievements。Youmayadoptthefollowingexpressions。anagreeableandwinningpersonality;intheinterim；beontosomething；beunderscoredbyextremefrugalityandfinanciallosses;takeastabat；alongtheway；boildownto；appealingproductorservice，acompellingstrategy，anefficientmanagementsystem;takesb./sth。forgranted…4.Writing：Writeabiographicalnarrativeessayofnolessthan200wordsonthetopicASuccessfulPerson.
