动感地带swot分析论文

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1、本科生毕业设计（论文）SWOTAnalysisofM-zone’sPromotionStrategyinJiangsuNormalUniversity论文题目：SivAbstractNowadays,withtherapiddevelopmentofeconomy&technology,everypersonhasatleastonemobilephone,thusthecompetitioninthecommunicationsmarketbecomesmoreandmoredrastic.Oncollegecampuses,thecompetitionamongChinaMobil

2、e's"M-zone",ChinaUnicom's"UPNewForces"andChinaTelecom's"TianYiCampusLine"isextremelyfierce.“M-zone”,astheleaderofyouthmarket,howtokeepitsleaderpositionhasbeenanurgentproblemtosolve.Atthismoment,thestudyofpromotionstrategyappearsespeciallyimportant.Inthispaper,theauthorwilltakeJiangsuNormalUniver

3、sityforexample,listaseriesofM-zone'spromotionactivitiesinJSNUfromthefouraspectsofpersonalselling,salespromotion,advertisingandpublicrelations.ThentheauthorwillmakeaSWOTanalysisofthembasedonthepsychologyofyoungconsumersandmatchtheinternalfactors(strengthsandweaknesses)andtheexternalfactors(opport

4、unitiesandthreats)toobtainSOstrategy,STstrategy,WOstrategyandWTstrategy.Thestrategiesmayalsoofferreferencesforothercolleges.KeyWords:M-zoneSWOTAnalysisPromotioniv摘要如今，随着经济、技术的迅速发展，每个人都至少持有一部手机，因此电信市场的竞争变得越来越激烈。在大学校园里，中国移动推出的“动感地带”品牌、中国联通的“UP新势力”以及中国电信的“天翼校园行”之间的竞争也极其激烈。“动感地带”作为青年市场的领先者，如何在残酷的竞争中

5、保持住其领先者的地位是一个迫在眉睫的问题。这时，研究作为四大营销策略之一的促销策略显得尤为重要。在这篇论文中，作者将以江苏师范大学为例，从人员销售，销售促进，广告以及公共关系四个方面列出“动感地带”在江苏师范大学的促销活动，基于青少年消费心理对其进行SWOT分析，并将内部因素（优势和劣势）和外部因素（机会和威胁）进行匹配，得出SO、WO、ST、WT四种战略。作者所得出的战略对“动感地带”在其他高校的促销也有一定的借鉴意义。关键词：动感地带SWOT分析促销ivContentsAbstractii摘要iiiChapterOneIntroduction11.1GeneralStatement

6、ofthePaper11.2ResearchObjectivesandResearchSignificance21.3OverallStructureofthePaper3ChapterTwoLiteratureReview42.1SWOTAnalysis42.2M-zone’sPromotionStrategy4ChapterThreeTheoreticalFrame63.1IntroductionofSWOTAnalysis63.2TheMatrixofSWOTAnalysis6ChapterFourSWOTAnalysisonM-zone’sPromotionStrategyin

7、JSNU94.1ASeriesofPromotionActivitiesinJSNU94.2AnalysisofM-zone’sPromotionStrategyinJSNUwiththeToolofSWOT114.2.1InternalStrengths114.2.2InternalWeaknesses124.2.3ExternalOpportunities134.2.4ExternalThreats134.3Matrixoftheabove